Dynamic Pricing: Yield Management Solutions and StrategiesOvum PlcMarch 2, 2011 24 Pages - SKU: OV6196648 |
| Introduction Dynamic pricing (DP) is the approach of offering automated variable pricing of mobile services based on realtime information of network utilization. There has been a rapid adoption of DP in emerging markets in the last three years. This study examines the benefits, challenges, and future outlook for DP services in emerging markets, as well as the implications of the trend in mature markets. Features and benefits
The key benefit of a DP solution is the potential to use spare network capacity more effectively. There is evidence from existing implementations that DP services are able to increase network utilization at desired times and locations, which enables operators to monetize some of the spare network capacity that would otherwise be “wasted.” Your key questions answered
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Related Markets
Wireless Company Reports
- Mobile Network Operators’ Trends
- 4Q11 Afghanistan Mobile Operator Forecast, 2012 - 2015: Afghanistan to have 33 million mobile subscriber connections in 2015 with MTN taking 22% market share
- 4Q11 Australia Mobile Operator Forecast, 2012 – 2015: Australia to have 36 million mobile subscriber connections in 2015 with Telstra taking 40% market share
- 4Q11 Argentina Mobile Operator Forecast, 2012 – 2015: Argentina to have 59.4 million mobile subscriber connections in 2015 with Claro taking 34% market share
- 4Q11 Azerbaijan Mobile Operator Forecast, 2011 - 2015: Azerbaijan to have 12 million mobile subscriber connections in 2015 with Bakcell taking 32% market share
