Data centre wholesale strategies
Ovum Plc
November 18, 2009 20 Pages - SKU: OV2518504
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| Wholesale data centre providers are enjoying strong demand for their services. They provide the physical environment for a wide range of virtual (or cloud) services including content creation and distribution, massively multi-player online games, internal IT processes and other latency-sensitive services that have geographically disparate users. This market continues to grow despite the current economic downturn. That dynamic will drive increased competition and consolidation.
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- Executive summary
- In a nutshell
- Ovum view
- Key messages
- Data centres have evolved from real estate to offer managed IT and telecoms services
- Most data centres are wholesalers even though they consider themselves retailers
- Data centre providers need to develop strategies, services and marketing messages for each target customer segment
- Economic fluctuations can positively influence business growth
- SIs can represent as much as 15% of a data centre’s revenues
- Survival of the fittest
- Differentiation dynamics
- Data centre overview
- Hosting ‘the cloud’
- Wholesale data centre strategies
- Research methodology
- Defining wholesale opportunities
- Basic co-location data centres
- Real-estate data centres
- Value-added data centres
- Target customers
- Segment-specific service strategies
- Carriers
- Content creators and distributors
- Enterprises
- MMOGs
- Systems integrators
- Service offers and bundles
- Building on core skills
- General pricing trends
- Utility pricing can offer flexibility
- Partners help build complementary capabilities
- Location dynamics
- Incentives for location
- Barriers to entry
- Buying a way into the market
- Competitive environment
- Blurring competitive boundaries
- Competitive trends and pressures
- IT and software-as-a-service introduce new competitors
- Differentiators
- Green IT as a differentiator
- Services on demand
- Globalised resources
- Other differentiators
- Regulatory issues
- Economic factors
- Credit crunch could catalyse growth
- Future outlook
- Consolidation to peak during 2010-11
- List of Tables
- Table 1: Interviewed data centre companies
- List of Figures
- Figure 1: Data centres, services and customers
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