Corporate Social Responsibility

Ovum Plc
November 14, 2008
18 Pages - SKU: OV2043699
License type:
Corporate social responsibility (CSR) is becoming an increasingly important plank in business strategy, and this is no different for telcos. As telecoms providers seek to transform their businesses and move away from providing purely access, to become service providers of choice, CSR is seen as an important tool by which they can promote a positive image of their brand in consumers’ eyes.