Consumer Preferences in Customer Service: France

Ovum Plc
March 9, 2011
25 Pages - SKU: OV6196747
License type:
Countries covered: France

Introduction

The customer service landscape is changing as new channels for interaction emerge with the proliferation of mobile devices, web, social media, SMS, and proactive communications. Ovum's survey of 500+ consumers in France reveals new trends that are impacting the delivery of customer service in that country.

Features and benefits
  • Understand consumer preferences for communicating with enterprises across a broad array of customer service channels.
  • Learn about customer expectations and frustrations in France.
  • Get insight into key trends that are shaping the French market when it comes to customer service.
Highlights

The most successful channels for first-time issue resolution involved human contact: telephone conversations with CSRs and email. SMS, social networking, and automated service with speech recognition remain the least successful methods of resolving customers’ issues.

Your key questions answered
  • How are consumers engaging with enterprises for customer service in France?
  • What are consumer expectations for customer service in France?
  • How should enterprises engage with customers in France when it comes to customer service?
Please note: this is delivered as a PowerPoint presentation.


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