Business Trends: European Retail Banking Technology Spending Strategies 2010 (Customer Focus)Ovum PlcDecember 23, 2009 SKU: OV2577765 |
| Countries covered: Europe Introduction This Ovum study examines top business challenges, IT budget outlook and spending priorities among retail banks in Europe. It is based on the results of Ovum's Business Trends primary research survey, conducted between October 2009 and December 2009. Scope
Unsurprisingly, the financial crisis continued to have an effect on Europe's banks in 2009: 32% reported the cancellation of non-essential IT projects. However, the outlook for 2010 is healthier, with one-third of the regions banks expecting to see no ill effects of the financial crisis as the industry continues its rehabilitation. As banks seek to rebuild their damaged reputations, increasing customer satisfaction has once again come to prominence as the leading business objective. Reasons to Purchase
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