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- Executive Summary
- Catalyst
- Ovum view
- Key messages
- Personal screen adoption is likely to alter viewing habits
- Dedicated multicast networks compete with data networks for spectrum
- Consumer demand for free-to-air broadcast services is strong where service is free
- Consumer demand for paid services has not been clearly demonstrated
- Over-the-top services are emerging to meet latent demand
- Capacity crunch encourages multicast solutions, but does not solve the commercial problem
- The emergence of LTE and the business case for mobile TV
- MARKET CONTEXT: MOBILE VIDEO HAS STRONG DIRECTIONAL INDICATORS FOR GROWTH
- The mobile TV technology landscape
- Market dynamics are complicated and investment carries significant risk
- Consumer research indicates strong interest in mobile video
- MARKET DYNAMICS
- Mobile TV value chain analysis
- MOBILE TELEVISION EVOLUTION - LESSONS FROM THE FIRST GENERATION OF MOBILE TV
- First-generation mobile DTV
- Overview: a technology solution in search of a business
- Why did it fail?
- Lessons learned
- Mobile TV success stories
- Japan and South Korea
- Brazil
- Business case is a function of cost difference per megabyte of transmission
- Broadcast platform versus app-agnostic platform
- NETWORK CAPACITY CRUNCH: BUILDING THE DATACAST BUSINESS CASE
- Network capacity may require a new approach to mobile TV
- The bulk of mobile web traffic is video
- A business case driven by MNO requirements
- Use of multicast networks for non-linear TV and other data services
- MOBILE TV IN IMMATURE MARKETS
- Free-to-air terrestrial TV is driving audience scale
- The most popular content, viewed on low-cost handsets
- The simple broadcaster value proposition is undermined by a lack of audience data
- TECHNOLOGY OVERVIEW
- 3G technologies: WCDMA, HSPA, EVDO
- IMB: telco-centric mobile multicast network
- Using operators’ existing TDD spectrum in the 1.9GHz band
- IMB as an additional service for MNOs
- IMB as capacity offload for video traffic
- UK trial demonstrates a role for shared spectrum
- Not just mobile TV: IMB can be used to cache content
- LTE
- LTE promises higher speeds at lower cost
- Deploying mobile video over LTE
- Wi-Fi
- BSkyB acquires The Cloud
- White space technologies
- White space spectrum availability and regulation vary significantly in different territories
- Radio spectrum overview
- Digital dividend spectrum is hotly contested
- Mobile voice/data spectrum
- MOBILE DTT OVERVIEW
- Fragmented standards stifle adoption
- MediaFLO
- Proprietary subscription broadcast/datacast service
- FLO TV reasons for failure
- Mobile Content Venture
- Coalition of US broadcasters to push ATSC-M/H
- ATSC-M/H technology overview
- CONTENT SERVICE SUMMARY
- On-demand via 3G/Wi-Fi
- Market appetite is strong
- MobiTV
- Full platform approach
- MobiTV has advantages in flexibility
- Drawbacks
- APPENDIX
- Further reading
- Methodology
- Author
- Ovum Consulting
- Disclaimer
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