Broadcast Reloads for Mobile TV Growth

Introduction

The delivery of television services to the mobile handset has promised much over the last decade but delivered, at best, incremental revenues to existing web services and, at worst, substantial investment write-downs. Efforts to deploy infrastructure and services to deliver linear television to mobile devices - as opposed to web video - have fallen victim to this fatal combination.

Features and benefits

• Analysis of the complex forces driving the evolution of premium linear and on-demand services on the mobile device
• Analysis of the competing service delivery and network infrastructure strategies, and outlook for dedicated mobile broadcast infrastructure
• Where linear mobile broadcast services have achieved market penetration in scale, and why

Highlights

While broadcasters and MNOs try to find a successful strategy for their own mobile TV services, web-based over-the-top (OTT) services continue to meet consumer demand for mobile video, aided by improvements in handset capabilities such as screen size and resolution, chipset performance, video codec support, and DRM compatibility.

The confluence of personal screen availability, ubiquitous broadband connectivity, and digital media formats has given audiences the ability to view content wherever and whenever they want: a fundamental change in behavior that has occurred remarkably quickly.

Datacast networks face a challenging outlook as they compete with wireless broadband technologies for spectrum allocation and low cost license free technologies such as WiFi create a network capacity offload alternative.

Your key questions answered

• What is the outlook for mobile broadcast services and the dynamics driving this market?
• What is best-practice service platform and infrastructure strategy?
• What are the major industry initiatives and the forces driving their strategic agenda?
• What is the outlook for datacast infrastructure platforms and investment with the emergence of LTE, Wi-Fi penetration, and white space technology?"