3D TV: thinking inside and outside the box

Several major CE manufacturers and broadcasters have announced plans to launch 3D-capable TVs and offer 3D content in 2010. There are a number of competing 3D technologies available, and the decision to support 3D will require an understanding of the relative merits of each in the context of the home. The provision of 3D content into the home will require significant cooperation between content providers, service providers and CPE manufacturers to ensure consumer confidence in the technology and avoid a repeat of the confusion surrounding the introduction of HD technologies.