The United States Market for Natural & Organic Personal Care Products: Market

Organic Monitor Ltd.
July 1, 2011
214 Pages - SKU: OM6480906
Countries covered: United States

Organic Monitor’s report on The United States Market for Natural & Organic Personal Care Products gives a comprehensive analysis of this fast growing market. The report gives detailed market analysis & forecasts for the leading product categories: natural & organic skin care, hair care, oral care, colour cosmetics, deodorants, etc. Expert analysis and strategic recommendations are provided to existing producers, new entrants and investors in this emerging industry.

Key Questions Answered:

Our expert analysis provides answers to the following questions…
  • What is the size of the US market for natural & organic personal care products?
  • What is the market size by product categories: natural & organic skin care, hair care, oral care, colour cosmetics, etc.? What market share do they have of total sales e.g. market share of total skin care sales?
  • What are the revenue forecasts and the growth potential?
  • What is the supply chain for natural & organic personal care products? What are the most important sales outlets for these products? How important are e-tailers?
  • Who are the leading producers? What natural & organic brands do they have? Who are the leading contract manufacturers?
  • What companies are the leading importers and distributors of natural & organic personal care products?
  • Who are the leading retailers of natural & organic personal care product? Who are the leading mass market retailers, natural food shops, drugstores, etc.?
  • What are the leading products in each natural & organic personal care product category? What are the product specifications and prices?
  • What mergers & acquisitions have occurred in the natural & organic personal care products industry in recent years? What companies have been involved?
  • What is the future growth outlook? What product categories and products are to show most growth?
  • What natural & organic standards are being adopted by personal care companies? What are the standards and certification issues?
  • What are the business opportunities in this emerging market? How can they be realized?
  • What recommendations can be given to new entrants, existing producers and investors?


Additional Information

Product Categories

Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Deodorants
Other products: feminine hygiene products, etc.

Research Highlights:

The US has the largest market for natural & organic personal care products in the world. Consumer demand is rising because of concerns about the potential dangers of synthetic chemicals in cosmetics & toiletries.

Mainstream retailers are expanding distribution of natural & organic personal care products, with some introducing them under their private labels. Large cosmetic companies are also launching natural & organic lines to meet burgeoning consumer demand for 'chemically-clean' personal care products. However, consumer confusion remains a major industry issue; most consumers are unable to distinguish legitimate natural & organic products from falsely labeled ones. Although the adoption rate of standards is rising, relatively few major brands have taken the certification route.

This report gives a detailed analysis of the US market for natural & organic personal care products. Natural skin care is the largest product category, however other categories are reporting higher growth rates. Organic Monitor forecasts the natural oral care products market to show the highest growth in the coming years. Distribution of natural oral care products is increasing in supermarkets, club stores and mass merchandisers. Established brands, such as Burt's Bees, are also targeting this category for growth opportunities.

Although distribution of natural personal care products is increasing across channels, natural food shops continue to comprise most sales. As competitive stakes rise, new brands are focusing on specific channels. This development is adding to the fragmentation in the natural personal care products market; few brands have made inroads across a range of distribution channels.

Research Methodology

This report on The United States Market for Natural & Organic Personal Care Products has been prepared by primary research. Interviews were conducted with leading natural & organic personal care product manufacturers, distributors, supermarkets, natural food shops, drugstores, pharmacies & other retailers in USA. Information was also gathered from trade associations, certification bodies, industry observers and retailer in-store visits. Secondary research was used to corroborate and verify primary data. Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases.

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