The North American Market for Natural & Organic Personal Care Products (2011 Edition)

Countries covered: North America Organic Monitor’s report on The North American Market for Natural & Organic Personal Care Products gives a comprehensive assessment and expert analysis of this high growth market. The report gives detailed market analysis & forecasts for the leading product categories: natural & organic skin care, hair care, oral care, colour cosmetics, deodorants, etc. Expert analysis and strategic recommendations are provided to existing producers, new entrants and investors in this emerging industry. Key Questions Answered: Our expert analysis provides answers to the following questions… What is the size of the North American market for natural & organic personal care products? What is the market size by product categories: natural & organic skin care, hair care, oral care, colour cosmetics, etc.? What market share do they have of total sales e.g. market share of total skin care sales? What are the revenue forecasts and the growth potential? What is the supply chain for natural & organic personal care products? What are the most important sales outlets for these products? How important are e-tailers? Who are the leading producers? What natural & organic brands do they have? Who are the leading contract manufacturers? What companies are the leading importers and distributors of natural & organic personal care products in the USA and Canada? Who are the leading retailers of natural & organic personal care product in each country? What are the leading products in each natural & organic personal care product category? What are the product specifications and prices? What mergers & acquisitions have occurred in the natural & organic personal care products industry in recent years? What companies have been involved? What is the outlook? What is the future growth outlook? What product categories and products are to show most growth?

Additional Information

Product Categories

Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Deodorants
Other products: feminine hygiene products, etc.

Geographical Coverage

USA
Canada

Research Highlights:

The North American market for natural & organic personal care products is recovering from the repercussions of the financial crisis, with sales exceeding US $5 billion for the first time in 2010. Market growth stagnated in 2009, however healthy growth rates are resuming once again as consumer demand for 'chemically-clean' cosmetics and toiletries strengthens.

The major drivers of market growth are widening distribution and new product launches. Penetration of natural & organic personal care products is increasing in supermarkets, drugstores, mass merchandisers and club stores. New product launches are having a positive impact by making natural products more accessible and visible to consumers. Retailer private labels are expected to show a large rise in market share in the coming years. Private label products are popular as they offer natural personal care products at affordable prices.

The supply-side for natural personal care products is becoming increasingly fragmented. Over 600 brands are present in the North American market, however very few have significant market share. A two-tier market has developed, whereby large brands are occupying the first tier and small-medium size firms are in the second tier. The gap between the tiers is widening as large brands - such as Burt’s Bees and Bare Escentuals - receive capital inflows to expand market share.

Organic Monitor forecasts the market share of natural & organic products to approach 10% of personal care product sales in the coming years. More mergers, acquisitions and investments are likely as investors and large cosmetic firms are attracted by the high growth potential. Successful brands are predicted to be those who can build strong distribution and differentiate their products in an increasingly crowded marketplace.

Research Methodology

This report on The North American Market for Natural & Organic Personal Care Products has been predominantly prepared by primary research. Interviews were conducted with leading natural & organic personal care product manufacturers, distributors, supermarkets, natural food shops, drugstores, pharmacies & other retailers in USA and Canada. Information was also gathered from trade associations, certification bodies, industry observers and retailer in-store visits. Secondary research was used to corroborate and verify primary data. Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases.

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