The Middle-Eastern Market for Natural & Organic Personal Care Products

Organic Monitor’s report on the Middle-Eastern Market for Natural & Organic Personal Care Products gives a detailed analysis of this emerging market. The report gives market analysis on the leading product categories: natural & organic skin care, hair care, oral care, colour cosmetics, deodorants, etc. Expert analysis and strategic recommendations are provided to existing producers, new entrants and investors in this emerging industry.

Key Questions Answered:

Our expert analysis provides answers to the following questions…

• What is the size of the Middle-Eastern market for natural & organic personal care products?
• Which are the leading country markets? Where is demand concentrated?
• What is the market size by product categories: natural & organic skin care, hair care, oral care, colour cosmetics, etc.? What market share do they have of total sales e.g. market share of total skin care sales?
• What are the revenue forecasts and the growth potential?
• What is the supply chain for natural & organic personal care products? What distribution trends are occurring?
• Who are the leading brands? What are their profiles and what products do they have?
• What companies are the leading importers and distributors of natural & organic personal care products in the Middle-East?
• Who are the most important retailers of natural & organic personal care product in the region?
• What are the leading products in each natural & organic personal care product category? What are the product specifications and prices?
• What is the future growth outlook? What countries and product categories are expected to show most growth?
• What are the business opportunities in this emerging market? How can they be realized?

Country Coverage

UAE, Saudi Arabia, Bahrain, Egypt, Kuwait, Iran

Product Categories

Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Other products: deodorants, feminine hygiene products, etc.

Research Highlights:

The Middle-Eastern market for natural cosmetics is showing healthy growth, with revenues increasing by about 20% per year. High growth is occurring in spite of political instability and social unrest. Demand is concentrated in major cities that have largely been unaffected by the unrest; most natural cosmetic sales are from Dubai, Kuwait City, Riyadh, Manama and related cities.

The major drivers of market growth are rising consumer demand for 'chemically-clean' cosmetics and expanding distribution. Consumers are buying natural & organic products as they become concerned about synthetic ingredients in cosmetics and toiletries. Product penetration is expanding in pharmacies, beauty retailers and department stores.

High growth rates are partly because the market is growing from a small base. Although the region has a sizeable consumer market, adoption rates are low because of low consumer awareness about natural cosmetics and limited distribution. European and American brands are largely capitalising on high market growth rates because of the absence of Middle-Eastern brands. Although the number of indigenous brands is increasing, none have built a regional presence.

Organic Monitor projects high growth rates to continue in the coming years. Market winners are expected to be brands who can expand distribution, whilst differentiating their products from existing natural products and 'pseudo-naturals'.

Research Methodology

This report on the Middle-Eastern Market for Natural & Organic Personal Care Products has been prepared by primary research. Interviews were conducted with leading natural & organic personal care product manufacturers, distributors, and retailers in the Middle-East. Information was also gathered from trade associations, industry observers and retailer in-store visits. Secondary research was used to corroborate and verify primary data. Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases.