The European Market for Organic Meat Products

Organic Monitor Ltd.
May 1, 2003
440 Pages - Pub ID: OM1059287

Abstract

Table of
Contents

Related Reports

Countries covered: Europe

The European Market for Organic Meat Products

Competition is stepping up in the European organic meat industry as a number of country markets suffer from overcapacity this year.

Organic meat supplies were falling short of demand for a number of years and this encouraged many meat producers in Europe to convert to organic production methods. This is causing large organic meat volumes to come into a market that is showing slowing growth rates. European sales of organic meat products market were increasing at over 20% per annum since 1998 however market growth is projected to slow to 9.5% this year.

Organic meat suppliers in countries like Denmark and Austria are alleviating excess capacity to export markets however opportunities are drying up as more countries become self-sufficient in terms of organic meat supplies. The German and British markets were the traditional targets of organic meat exporters and both countries have started to experience oversupplies.

In spite of revenues falling by almost a quarter in 2002, the German market remains the largest in Europe. Organic meat sales fell sharply in the middle of last year due to a food scandal involving organic grains. Consumer confidence in organic meat products is returning and positive growth is being observed again this year.

The Italian and British markets reported the highest growth in recent years. There has been a large rise in organic meat production in the UK and this is causing retailers to substitute imports with domestic products. The Italian market remains undersupplied and organic meat imports continue from a number of countries

This report gives recommendations to companies in the organic meat industry. Attractive product segments are highlighted along with strategies to realise business opportunities. Although the large companies are expected to continue to dominate, there are opportunities for small-medium size suppliers and new entrants.

The organic meat products market is analysed in Germany, France, the UK, Italy, the Netherlands, Sweden and Denmark. Each country chapter has the following information for the organic beef, organic pork, organic poultry, and organic lamb segments:

Market size (Revenues and Tonnage)
Market Growth Rates, 2003-2008
Market Drivers & Market Restraints
Average Prices and Pricing Trends
Import and Export Statistics
Distribution Structure
Competitive Analysis
Market Shares of Leading Suppliers/Slaughterhouses
Market Shares by Sales Channels
Profiles of Leading Suppliers and Retailers

Country Coverage

Germany
France
Sweden
UK
Italy
Denmark
The Netherlands

Industry Overview

Amount of organic farmland & organic farms in each country
Regional distribution of organic farms & types of farms
Major organic certifications, inspection bodies & associations
Historical development of organic farming in country

Industry Challenges

The major challenges that affect the organic meat industry in each country e.g. government support, retailer role, consumer awareness, etc.
The major challenges that affect companies in the organic meat products market

Market Drivers

The major factors that are driving market growth in each country
Factors behind consumer purchases of organic meat products

Market Restraints

The major factors that are limiting market growth in each country
Factors responsible for consumers not purchasing organic meat products

Market Forecasts

Revenue and volume forecasts, 2003-2009 for each product segment
Projected market growth rates for each product segment

Import Analysis

Level of imports by each product segment
List of main import sources and importers

Export Analysis

Level of exports by each product segment
List of main export destinations and exporters

Pricing Analysis

Retail prices of organic meat products
Price premium evaluation
Factors affecting prices of organic meat products

Distribution Analysis

Supply chain from farmers to consumers
Listing of major companies in supply chain
Analysis of major issues in distribution and supply-chain management

Supplier Analysis

Market shares of companies by each product segment
Details of major suppliers in each country
Profiles of major suppliers / slaughterhouses

Sales Analysis

Sales breakdown by marketing channels
Details of major companies in each channel category
Trends and forecasts in marketing channels

Retailer Analysis

Retail structure in country
Profile of major retailers - supermarkets and specialist outlets

Consumer Analysis

Consumption rates of organic meat products per capita
Market size of organic meat products market in relation to total market size
Consumer profiles

List of Industry Participants

Major slaughterhouses, exporters, and importers
Major retailers (supermarkets and specialist retailers)
Major wholesalers & distributors
Major industry associations & certification bodies

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