The Canadian Market for Natural & Organic Personal Care Products

Additional Information

Product Categories

Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Deodorants
Other products: feminine hygiene products, etc.

Research Highlights:

Healthy growth is continuing in the Canadian market for natural & organic personal care products. Organic Monitor projects market revenues to double in the coming years as consumer demand for natural products strengthens.

Although distribution of natural & organic personal care products is increasing across channels, most growth is coming from mass market retailers. Leading brands are making inroads in supermarkets, drugstores and club stores. The market share of natural food shops is in decline as product penetration increases in conventional retailers.

Natural skin care is the largest product category, comprising over half of revenues. Products, such as lotions, moisturizers, masks and oils are typically the first to be bought by consumers seeking natural personal care products. High growth is projected to raise the market share of natural products to almost 10 percent of total skin care product sales by 2016.

Research Methodology

This report on the Canadian Market for Natural & Organic Personal Care Products has been prepared by primary research. Interviews were conducted with leading natural & organic personal care product manufacturers, distributors, supermarkets, natural food shops, drugstores, pharmacies & other retailers in Canada. Information was also gathered from trade associations, certification bodies, industry observers and retailer in-store visits. Secondary research was used to corroborate and verify primary data. Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases.