This profile concerns the Italian company “SAME DEUTZ-FAHR”, a family owned Italian enterprise that renamed itself after acquiring from KHD certain farm machinery interests, known as DEUTZ-FAHR. The ultimate holding company is SAME DEUTZ-FAHR GROUP S.p.A.
SAME DEUTZ-FAHR is the second largest manufacturer of agricultural tractors in Europe and accounts for nearly one in every seven tractors manufactured in the region. This is the third profile of the company in the European Service and focuses on the company’s interesting history, its strategy of multiple brands and its special position as a privately owned and independent group. Since the last profile it has taken a number of important steps to internationalise its operations and secure a future for itself as a world player in farm machinery rather than a regional leader in Europe.
It has a special company culture, a mixture of engineering, modern management and simple respect for the ways of the farming life. It comes from bases in the countryside of northern Italy outside Milan and in rural southern Germany. Most of the workers will drive past fields as they go to the plants each day. The company believes in providing farm machinery users with what they genuinely need. It feels that it has to familiarise itself thoroughly with their specific requirements. The premier designer in the Group is agriculture itself. It likes to say that many of the best ideas come straight from the field.