Heavy Industry»Manufacturing & Construction»Construction» Construction Equipment
The Construction Equipment Industry in EUROPE. Company Profile. SAME DEUTZ-FAHRThis profile concerns the Italian company “SAME DEUTZ-FAHR”, a family owned Italianenterprise that renamed itself after acquiring from KHD certain farm machinery interests, knownas DEUTZ-FAHR. The ultimate holding company is SAME DEUTZ-FAHR GROUP S.p.A.SAME DEUTZ-FAHR is the second largest manufacturer of agricultural tractors in Europe andaccounts for nearly one in every seven tractors manufactured in the region. This is the thirdprofile of the company in the European Service and focuses on the company’s interesting history,its strategy of multiple brands and its special position as a privately owned and independentgroup. Since the last profile it has taken a number of important steps to internationalise itsoperations and secure a future for itself as a world player in farm machinery rather than aregional leader in Europe.It has a special company culture, a mixture of engineering, modern management and simplerespect for the ways of the farming life. It comes from bases in the countryside of northern Italyoutside Milan and in rural southern Germany. Most of the workers will drive past fields as theygo to the plants each day. The company believes in providing farm machinery users with whatthey genuinely need. It feels that it has to familiarise itself thoroughly with their specificrequirements. The premier designer in the Group is agriculture itself. It likes to say that many ofthe best ideas come straight from the field.
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