For 2014, growth in the supplement industry slowed to 5.1 percent. That’s not just down from 7.5 percent in 2013; it’s the slowest growth the industry has seen since 2010. Vitamins and specialty supplements seem to have taken the brunt of things.
And that’s all before the New York Attorney General investigation hit herbs and botanicals so hard that anything with the word “supplement” anywhere in its description or business plan has felt the pain. Indications right now are for flat to negative growth for all segments of the industry in 2015—and that’s assuming things don’t get worse.
This report includes:
Sales and growth through 2014 and forecasts through 2020 for NBJ’s six supplement categories: vitamins, minerals, herbs and botanicals, specialty supplements, meal replacement, and sports nutrition supplements
NBJ’s Top 100 Dietary Supplements in the US, ranked by sales
Analysis and forecasts for every distribution channel (mass market, natural specialty, multi-level marketing, direct media, practitioner, and internet) for each product category
Deeply reported coverage of the top trends and events shaping the supplement industry
SWOT analyses and profiles for the top 50 companies in the industry