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2009 Natural & Organic Personal Care & Household Products Report

Nutrition Business Journal
March 1, 2009
237 Pages - SKU: NUT2391700

Abstract Table of Contents Related Reports

BJ builds upon the February natural & organic personal care issue research, with the 2009 N&OPC report featuring over 10 years of data, including market size, growth and company profiles for over 50 of the top N&OPC companies in the U.S. market. Detailed sales by product are presented for cosmetics, skin care, hair care, feminine hygiene, baby care, nail care, oral hygiene, bath items, deodorants, shaving products, soap and aromas & fragrances. Also featured are natural and organic household products including cleaners, pet food, flowers and linens & fibers. The sales by channel section features channels exclusive to the N&OPC category including, department stores, boutiques and salon sales, specialty personal care stores, as well as the classic NBJ channel breakdown including natural and specialty retail, mass market retail, direct-to-consumer sales including internet, and multilevel/network marketing (MLM). Other insights presented in the report include recent mergers and acquisitions, total conventional health & beauty care sales and growth in the U.S., analysis of emerging trends and sales forecasts through 2017.

In this report you will find:

A full analysis of the 12 NBJ defined Natural & Organic Personal Care (N&OPC) categories: Skincare, Hair Care, Soap, Oral Hygiene, Cosmetics, Fragrances, Deodorants, Baby Care, Shaving, Feminine Hygiene, and Nail Care.
A full analysis of the 4 NBJ defined Household Products categories: Household Cleaners, Pet Products, Fiber (Linens & Clothing), and Flowers.
All product categories are analyzed in NBJ’s comprehensive products, companies and channels style.
Focus on market trends such as product standards, beauty from within product development, mergers & acquisitions.
Reporting on new growth sub-categories and niche products that are sustaining growth for the greater N&OPC and Household Products market
Detailed market forecasts through 2017.
More than 50 data charts and over 40 N&OPC and Household Product company profiles.

1. EXECUTIVE SUMMARY
2. ACKNOWLEDGEMENTS & DEFINITIONS: 2.1. ACKNOWLEDGEMENTS; 2.2. RESEARCH METHODOLOGY; 2.3. DEFINITIONS
3. MARKET DATA & OVERVIEW: 3.1. U.S. NATURAL & ORGANIC PERSONAL CARE; 3.2. U.S. NATURAL & ORGANIC HOUSEHOLD PRODUCTS; 3.3. TRENDS; 3.4. MERGERS & ACQUISITIONS
4. PRODUCTS: 4.1. NATURAL & ORGANIC PERSONAL CARE; 4.2. HOUSEHOLD PRODUCTS
5. SALES CHANNELS & DISTRIBUTION: 5.1. RETAIL CHANNELS; 5.2. DIRECT CHANNELS
6. COMPANY SPOTLIGHT & EXECUTIVE Q&A: 6.1. YES! TO LTD.’S FOOD-BASED PERSONAL CARE; 6.2. PANGEA CONTINUES GROWTH SPREE WHILE STICKING TO ITS VALUES; 6.3. MYCHELLE DERMACEUTICAL'S PRODUCTS BEAR FRUIT ONLINE; 6.4. Q&A WITH SEVENTH GENERATION'S JEFFREY HOLLENDER
7. COMPANY PROFILES: 7.1. NATURAL & ORGANIC PERSONAL CARE; 7.2. NATURAL & ORGANIC HOUSEHOLD PRODUCTS
INDEX OF FIGURES: Figure 1-1 Total N&OPC & Household Products Growth, 1998-2017e; Figure 3-1 U.S. Total Natural & Organic Personal Care Sales by Product, 2008; Figure 3-2 U.S. Total Natural & Organic Personal Care Sales by Product, 2008; Figure 3-3 U.S. N&OPC Sales by Product, 1997-2008; Figure 3-4 U.S. N&OPC Sales by Product as % of N&OPC Total, 1997-2008; Figure 3-5 U.S. N&OPC Sales Growth by Product, 1997-2008; Figure 3-6 U.S. N&OPC Sales Growth by Product, 2008; Figure 3-7 U.S. N&OPC Sales & Annual Growth, 1997-2017e; Figure 3-8 Top U.S. Natural & Organic Personal Care Companies, 2008; Figure 3-9 U.S. HBC vs. Natural & Organic Personal Care Sales, 2008; Figure 3-10 U.S. Natural & Organic Personal Care vs. HBC Sales and Growth, 1997-2008; Figure 3-11 U.S. Natural & Organic Personal Care vs. HBC Annual Sales Growth, 2000-2017e; Figure 3-12 U.S. Total Natural & Organic Personal Care Sales by Channel, 2008; Figure 3-13 U.S. Total Natural & Organic Personal Care Sales and Annual Growth by Channel, 2006-2008; Figure 3-14 U.S. N&OPC Sales by Product, 2009e-2017e; Figure 3-15 U.S. N&OPC Sales by Product as % of N&OPC Total, 2009e-2017e; Figure 3-16 U.S. N&OPC Sales Growth by Product , 2009e-2017e; Figure 3-17 U.S. N&OPC Compound Annual Growth Forecast by Product, 2009e-2017e; Figure 3-18 U.S. Natural & Organic Personal Care vs. HBC Sales and Growth, 2009e-2017e; Figure 3-19 U.S. Total Natural & Organic Household Product Sales by Product, 2008; Figure 3-20 U.S. Natural & Organic Household Product Sales by Product, 1997-2008; Figure 3-21 U.S. N&O Household Product Sales by Product as % of N&OHP Total , 1997-2008; Figure 3-22 U.S. N&O Household Product Sales Growth by Product, 1997-2008; Figure 3-23 U.S. N&O Household Product Sales Growth by Product, 2008; Figure 3-24 U.S. N&O Household Product Sales & Annual Growth, 2000-2017e; Figure 3-25 U.S. Total vs. Natural & Organic Household Product Sales, 2008; Figure 3-26 U.S. Total vs. Natural & Organic Household Products Sales and Growth, 1997-2008; Figure 3-27 U.S. Total vs. Natural & Organic Household Sales Growth, 2000-2017e; Figure 3-28 U.S. Total Natural & Organic Household Product Sales by Channel, 2008; Figure 3-29 U.S. Total Natural & Organic Household Sales and Annual Growth by Channel, 2006-2008; Figure 3-30 U.S. N&O Household Product Sales by Product, 2009e-2017e; Figure 3-31 U.S. N&O Household Product Sales by Product as % of N&OHC Total, 2009e-2017e; Figure 3-32 U.S. N&O Household Product Sales Growth by Product, 2009e-2017e; Figure 3-33 U.S. N&O Household Product Compound Annual Growth Forecast by Product, 2009e-2017e; Figure 3-34 U.S. Total vs. Natural & Organic Household Products Sales and Growth, 2009e-2017e; Figure 3-35 NBJ Survey Data: Importance of Scientific Research to Support Efficacy Claims; Figure 3-36 NBJ Survey Data: Importance of Establishing & Enforcing Standards; Figure 3-37 Personal Care Companies on Ingredients; Figure 3-38 Greenguide’s Dirty Dozen Chemicals in Cosmetics, Table I; Figure 3-39 Greenguide’s Dirty Dozen Chemicals in Cosmetics, Table II; Figure 3-40 Which of the following store characteristics are important to you when purchasing personal care products?; Figure 3-41 Which of the following best describes your attitude toward fair-trade personal care products?; Figure 3-42 Selected Deals in Natural & Organic Personal Care, Household, and Cosmeceutical Products; Figure 4-1 U.S. Natural & Organic Skincare as a Percentage of Total N&OPC Sales, 2008; Figure 4-2 U.S. Natural & Organic Skincare & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-3 U.S. Total Natural & Organic Skincare Sales by Channel, 2008; Figure 4-4 U.S. Natural & Organic Skincare Sales and Growth by Channel, 2006-2008; Figure 4-5 U.S. Natural & Organic Skincare & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-6 U.S. Natural & Organic Skincare Sales & Annual Growth, 2000-2017e; Figure 4-7 U.S. Natural & Organic Skincare vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-8 U.S. Natural & Organic Hair Care as a Percentage of Total N&OPC Sales, 2008; Figure 4-9 U.S. Natural & Organic Hair Care & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-10 U.S. Total Natural & Organic Hair Care Sales by Channel, 2008; Figure 4-11 U.S. Natural & Organic Hair Care Sales and Growth by Channel, 2006-2008; Figure 4-12 U.S. Natural & Organic Hair Care & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-13 U.S. Natural & Organic Hair Care Sales & Annual Growth, 2000-2017e; Figure 4-14 U.S. Natural & Organic Hair Care vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-15 U.S. Natural & Organic Soap as a Percentage of Total N&OPC Sales, 2008; Figure 4-16 U.S. Natural & Organic Soap & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-17 U.S. Total Natural & Organic Soap Sales by Channel, 2008; Figure 4-18 U.S. Natural & Organic Soap Sales and Growth by Channel, 2006-2008; Figure 4-19 U.S. Natural & Organic Soap & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-20 U.S. Natural & Organic Soap Sales & Annual Growth, 2000-2017e; Figure 4-21 U.S. Natural & Organic Soap vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-22 U.S. Natural & Organic Oral Hygiene as a Percentage of Total N&OPC Sales, 2008; Figure 4-23 U.S. Natural & Organic Oral Hygiene & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-24 U.S. Total Natural & Organic Oral Hygiene Sales by Channel, 2008; Figure 4-25 U.S. Natural & Organic Oral Hygiene Sales and Growth by Channel, 2006-2008; Figure 4-26 U.S. Natural & Organic Oral Hygiene & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-27 U.S. Natural & Organic Oral Hygiene Sales & Annual Growth, 2000-2017e; Figure 4-28 U.S. Natural & Organic Oral Hygiene vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-29 U.S. Natural & Organic Cosmetics as a Percentage of Total N&OPC Sales, 2008; Figure 4-30 U.S. Natural & Organic Cosmetics & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-31 U.S. Total Natural & Organic Cosmetics Sales by Channel, 2008; Figure 4-32 U.S. Natural & Organic Cosmetics Sales and Growth by Channel, 2006-2008; Figure 4-33 U.S. Natural & Organic Cosmetics & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-34 U.S. Natural & Organic Cosmetics Sales & Annual Growth, 2000-2017e; Figure 4-35 U.S. Natural & Organic Cosmetics vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-36 U.S. Natural & Organic Fragrances/Aromatherapy as a Percentage of Total N&OPC Sales, 2008; Figure 4-37 U.S. Natural & Organic Fragrances/Aromatherapy & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-38 U.S. Total Natural & Organic Fragrances/Aromatherapy Sales by Channel, 2008; Figure 4-39 U.S. Natural & Organic Fragrances/Aromatherapy Sales and Growth by Channel, 2006-2008; Figure 4-40 U.S. Natural & Organic Fragrances/Aromatherapy & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-41 U.S. Natural & Organic Fragrances/Aromatherapy Sales & Annual Growth, 2000-2017e; Figure 4-42 U.S. Natural & Organic Fragrances/Aromatherapy vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-43 U.S. Natural & Organic Deodorants as a Percentage of Total N&OPC Sales, 2008; Figure 4-44 U.S. Natural & Organic Deodorants & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-45 U.S. Total Natural & Organic Deodorants Sales by Channel, 2008; Figure 4-46 U.S. Natural & Organic Deodorants Sales and Growth by Channel, 2006-2008; Figure 4-47 U.S. Natural & Organic Deodorants & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-48 U.S. Natural & Organic Deodorants Sales & Annual Growth, 2000-2017e; Figure 4-49 U.S. Natural & Organic Deodorants vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-50 U.S. Natural & Organic Baby Care as a Percentage of Total N&OPC Sales, 2008; Figure 4-51 U.S. Natural & Organic Baby Care & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-52 U.S. Total Natural & Organic Baby Care Sales by Channel, 2008; Figure 4-53 U.S. Natural & Organic Baby Care Sales and Growth by Channel, 2006-2008; Figure 4-54 U.S. Natural & Organic Baby Care & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-55 U.S. Natural & Organic Baby Care Sales & Annual Growth, 2000-2017e; Figure 4-56 U.S. Natural & Organic Baby Care vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-57 U.S. Natural & Organic Bath Products as a Percentage of Total N&OPC Sales, 2008; Figure 4-58 U.S. Natural & Organic Bath Products & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-59 U.S. Total Natural & Organic Bath Products Sales by Channel, 2008; Figure 4-60 U.S. Natural & Organic Bath Products Sales and Growth by Channel, 2006-2008; Figure 4-61 U.S. Natural & Organic Bath Products & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-62 U.S. Natural & Organic Bath Products Sales & Annual Growth, 2000-2017e; Figure 4-63 U.S. Natural & Organic Bath Products vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-64 U.S. Natural & Organic Shaving Products as a Percentage of Total N&OPC Sales, 2008; Figure 4-65 U.S. Natural & Organic Shaving Products & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-66 U.S. Total Natural & Organic Shaving Product Sales by Channel, 2008; Figure 4-67 U.S. Natural & Organic Shaving Products Sales and Growth by Channel, 2006-2008; Figure 4-68 U.S. Natural & Organic Shaving Products & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-69 U.S. Natural & Organic Shaving Products Sales & Annual Growth, 2000-2017e; Figure 4-70 U.S. Natural & Organic Shaving Products vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-71 U.S. Natural & Organic Feminine Hygiene as a Percentage of Total N&OPC Sales, 2008; Figure 4-72 U.S. Natural & Organic Feminine Hygiene & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-73 U.S. Total Natural & Organic Feminine Hygiene Sales by Channel, 2008; Figure 4-74 U.S. Natural & Organic Feminine Hygiene Sales and Growth by Channel, 2006-2008; Figure 4-75 U.S. Natural & Organic Feminine Hygiene & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-76 U.S. Natural & Organic Feminine Hygiene Sales & Annual Growth, 2000-2017e; Figure 4-77 U.S. Natural & Organic Feminine Hygiene vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-78 U.S. Natural & Organic Nail Care as a Percentage of Total N&OPC Sales, 2008; Figure 4-79 U.S. Natural & Organic Nail Care & Total N&OPC Product Sales and Growth, 1997-2008; Figure 4-80 U.S. Total Natural & Organic Nail Care Sales by Channel, 2008; Figure 4-81 U.S. Natural & Organic Nail Care Sales and Growth by Channel, 2006-2008; Figure 4-82 U.S. Natural & Organic Nail Care & Total N&OPC Product Sales and Growth, 2009e-2017e; Figure 4-83 U.S. Natural & Organic Nail Care Sales & Annual Growth, 2000-2017e; Figure 4-84 U.S. Natural & Organic Nail Care vs. Total N&OPC Growth Trends, 2000-2017e; Figure 4-85 U.S. Natural & Organic Household Cleaners as a Percentage of Total N&O Household Product Sales, 2008; Figure 4-86 U.S. Natural & Organic Household Cleaners & Total N&OHP Sales and Growth, 1997-2008; Figure 4-87 U.S. Total Natural & Organic Household Cleaner Sales by Channel, 2008; Figure 4-88 U.S. Natural & Organic Household Cleansers & Total N&OHP Sales and Growth, 2009e-2017e; Figure 4-89 U.S. Natural & Organic Household Cleaner Sales & Annual Growth, 2000-2017e; Figure 4-90 U.S. Natural & Organic Household Cleaners vs. Total N&O Household Products Growth Trends, 2000-2017e; Figure 4-91 U.S. Natural & Organic Pet Food as a Percentage of Total N&O Household Product Sales, 2008; Figure 4-92 U.S. Natural & Organic Pet Food & Total N&O Household Product Sales and Growth, 1997-2008; Figure 4-93 U.S. Total Natural & Organic Pet Product Sales by Channel, 2008; Figure 4-94 U.S. Natural & Organic Pet Food & Total N&O Household Product Sales and Growth, 2009e-2017e; Figure 4-95 U.S. Natural & Organic Pet Product Sales & Annual Growth, 2000-2017e; Figure 4-96 U.S. Natural & Organic Pet Food vs. Total N&O Household Products Growth Trends, 2000-2017e 137; Figure 4-97 U.S. Organic Fiber as a Percentage of Total N&O Household Product Sales, 2008; Figure 4-98 U.S. Organic Fiber & Total N&O Household Product Sales and Growth, 1997-2008; Figure 4-99 U.S. Total Organic Fiber Sales by Channel, 2008; Figure 4-100 U.S. Organic Fiber & Total N&O Household Product Sales and Growth, 2009e-2017e; Figure 4-101 U.S. Organic Fiber Sales & Annual Growth, 2000-2017e; Figure 4-102 U.S. Organic Fiber vs. Total N&O Household Products Growth Trends, 2000-2017e; Figure 4-103 U.S. Organic Flowers as a Percentage of Total N&O Household Product Sales, 2008; Figure 4-104 U.S. Organic Flowers & Total N&O Household Product Sales and Growth, 1997-2008; Figure 4-105 U.S. Total Organic Flowers Sales by Channel, 2008; Figure 4-106 U.S. Organic Flowers & Total N&O Household Product Sales and Growth, 2009e-2017e; Figure 4-107 U.S. Organic Flowers Sales & Annual Growth, 2000-2017e; Figure 4-108 U.S. Organic Flowers vs. Total N&O Household Products Growth Trends, 2000-2017e; Figure 5-1 U.S. Total Natural & Organic Personal Care Sales by Channel, 2008; Figure 5-2 U.S. Total Natural & Organic Personal Care Sales and Annual Growth by Channel, 2006-2008; Figure 5-3 U.S. N&OPC Sales Growth by Channel, 2008; Figure 5-4 U.S. Total Natural & Organic Household Product Sales by Channel, 2008; Figure 5-5 U.S. Total Natural & Organic Household Sales and Annual Growth by Channel, 2006-2008; Figure 5-6 U.S. N&O Household Product Sales Growth by Channel, 2008; Figure 5-7 U.S. Natural & Specialty Retail Channel N&OPC Sales by Product, 2008; Figure 5-8 U.S. Natural & Specialty Retail Channel N&OPC Sales and Annual Growth by Product, 2006-2008 .; Figure 5-9 U.S. Department Store/Boutique/Salon/Spa Channel N&OPC Sales by Product, 2008; Figure 5-10 U.S. Specialty Personal Care Stores Channel N&OPC Sales by Product, 2008; Figure 5-11 U.S. Mass Market/Beauty Supply Discounters Channel N&OPC Sales by Product, 2008; Figure 5-12 U.S. Natural & Specialty Retail Channel N&OHP Sales by Product, 2008; Figure 5-13 U.S. Mass & Other Retail Channel N&OHP Sales by Product, 2008; Figure 5-14 U.S. Direct Channel (non-MLM) N&OPC Sales by Product, 2008; Figure 5-15 U.S. Direct Channel (non-MLM) N&OPC Sales and Annual Growth by Product, 2006-2008; Figure 5-16 U.S. Direct Channel N&OHP Sales by Product, 2008; Figure 5-17 U.S. Network Marketing (MLM) Channel N&OPC Sales by Product, 2008; Figure 5-18 U.S. Network Marketing (MLM) Channel N&OPC Sales and Annual Growth by Product, 2006-2008

2009 Natural & Organic Personal Care & Household Products Report

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