NBJ's Supplement Business Report 2005

Based on over ten years of research, NBJ’s new 830 page research report provides a complete analysis of the $20.3-billion U.S. Dietary Supplement Industry...an essential tool for business planning, an invaluable reference and a vital benchmark for your firm or business plan.

Size your market: Detailed sales quantification and growth forecasts in vitamins, minerals, herbs, specialty supplements, meal replacement, and sports nutrition & weight loss supplements.

Gauge your distribution: Analysis and forecasts of sales by channel (mass market, natural food, specialty retail, multilevel marketing, mail order, practitioner and internet) in each product category.

Analyze your niche: Analysis of sales and competitors throughout the supply chain from raw material to retail, including markups and margins at each level. Plus consumer trends & spending patterns.

Benchmark your firm: Complete list of top firms and their market shares in each supplement category from 1997-present. More than 300 data charts and 200 company profiles.