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NBJ's Supplement Business Report 2005

Nutrition Business Journal
October 1, 2005
837 Pages - SKU: NUT1259304

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United States

Based on over ten years of research, NBJ’s new 830 page research report provides a complete analysis of the $20.3-billion U.S. Dietary Supplement Industry...an essential tool for business planning, an invaluable reference and a vital benchmark for your firm or business plan.

Size your market: Detailed sales quantification and growth forecasts in vitamins, minerals, herbs, specialty supplements, meal replacement, and sports nutrition & weight loss supplements.

Gauge your distribution: Analysis and forecasts of sales by channel (mass market, natural food, specialty retail, multilevel marketing, mail order, practitioner and internet) in each product category.

Analyze your niche: Analysis of sales and competitors throughout the supply chain from raw material to retail, including markups and margins at each level. Plus consumer trends & spending patterns.

Benchmark your firm: Complete list of top firms and their market shares in each supplement category from 1997-present. More than 300 data charts and 200 company profiles.

1. EXECUTIVE SUMMARY: 1.1. ACKNOWLEDGEMENTS
2. SUPPLEMENT OVERVIEW: 2.1. NUTRITION INDUSTRY & SUPPLEMENT DATA OVERVIEW; 2.2. GROWTH TRENDS IN SUPPLEMENT SALES BY PRODUCT CATEGORY; 2.3. SALES CHANNEL TRENDS, 1997-2004; 2.4. TOP SUPPLEMENTS, 2000-2004; 2.5. CONDITION-SPECIFIC ANALYSIS; 2.6. M&A IN THE SUPPLEMENT INDUSTRY
3. REGULATORY ISSUES: 3.1. REGULATORY OVERVIEW IN 2005; 3.2. PERSPECTIVE ON RECENT REGULATORY ISSUES
4. VITAMINS: 4.1. VITAMINS DATA OVERVIEW; 4.2. VITAMIN MARKET SHARES AND TOP COMPANIES; 4.3. COMPANY FEATURE AND CATEGORY PROFILES
5. HERBS & BOTANICALS: 5.1. HERBAL OVERVIEW & DATA SUMMARY; 5.2. TOP COMPANIES IN HERBAL & BOTANICAL SUPPLEMENTS; 5.3. HERBS AND WEIGHT LOSS; 5.4. HERBAL PRODUCT PROFILES; 5.5. COMPANY CASES: EUROPEAN INFLUENCE IN BOTANICALS
6. SPORTS SUPPLEMENTS: 6.1. SPORTS SUPPLEMENTS DATA OVERVIEW; 6.2. YEARLY TRENDS IN SPORTS SUPPLEMENT SALES; 6.3. SPORTS SUPPLEMENT COMPANIES
7. MINERALS: 7.1. MINERALS DATA OVERVIEW; 7.2. ANALYSIS OF INDIVIDUAL MINERAL CATEGORIES
8. MEAL SUPPLEMENTS: 8.1. MEAL SUPPLEMENT DATA OVERVIEW
9. SPECIALTY SUPPLEMENTS: 9.1. SPECIALTY SUPPLEMENT DATA OVERVIEW; 9.2. SPECIALTY SUPPLEMENTS SUBCATEGORIES; 9.3. TOP COMPANIES IN THE SPECIALTY SUPPLEMENT CATEGORY
10. CONDITION SPECIFIC MARKETS: 10.1. OVERVIEW OF CONDITION-SPECIFIC DATA AND MARKETING; 10.2. HEART HEALTH; 10.3. MENOPAUSE SUPPORT; 10.4. GASTROINTESTINAL HEALTH; 10.5. DIABETES MARKET; 10.6. IMMUNE HEALTH MARKET; 10.7. SPORTS/ENERGY & WEIGHT-LOSS MARKET; 10.8. MENTAL ACUITY MARKET; 10.9. INSOMNIA HEALTH MARKET; 10.10. MOOD HEALTH MARKET; 10.11. JOINT HEALTH MARKET; 10.12. SEXUAL HEALTH MARKET; 10.13. BONE HEALTH MARKET; 10.14. ANTI-CANCER MARKET
11. CONSUMER TRENDS & SPENDING: 11.1. OVERVIEW; 11.2. SPECIAL ANALYSIS: UNDERSTANDING SUPPLEMENTS ROLE IN U.S HEALTHCARE COSTS & POTENTIAL SAVINGS
12. RETAIL SALES CHANNELS: 12.1. RETAIL DATA OVERVIEW
13. PRACTITIONER CHANNEL: 13.1. PRACTITIONER SUPPLEMENT MARKET
14. MULTILEVEL MARKETING: 14.1. MARKET & DATA TRENDS; 14.2. PROFILES & PERSPECTIVES OF SELECTED MLMS; 14.3. FUTURE TRENDS IN DIRECT MARKETING
15. MAIL ORDER & DRTV: 15.1. MAIL ORDER & DIRECT RESPONSE MARKET
16. E-COMMERCE: 16.1. E-COMMERCE MARKET
17. RAW MATERIAL SUPPLY: 17.1. INTRODUCTION AND DATA SUMMARY FOR SUPPLEMENT RAW MATERIALS; 17.2. VITAMINS; 17.3. MINERALS; 17.4. HERBS & BOTANICALS; 17.5. SPORTS NUTRITION SUPPLEMENTS; 17.6. MEAL SUPPLEMENTS; 17.7. SPECIALTY SUPPLEMENTS
18. GLOBAL MARKETS: 18.1. GROWING MARKETS REACH DIFFERENT STAGES OF MATURITY, MASS-MARKET PENETRATION AND REGULATORY CLARITY
19. SUPPLEMENT COMPANY PROFILES: 1 Abbott Laboratories/Ross Products Division; 2 Aboca; 3 ADH Health Products, Inc.; 4 Alacer; 5 Allergy Research Group; 6 American Health Sciences; 7 Amerifit; 8 Anabolic Labs; 9 Apex Fitness; 10 Arizona Natural Products; 11 Arkopharma / Health From The Sun; 12 AST Sports Science; 13 Atkins Nutritionals; 14 Barlean’s Organic Oils; 15 Basic Research (Zoeller Labs); 16 Bausch & Lomb; 17 Bayer; 18 Beehive Botanicals; 19 Berkeley Premium Nutraceuticals; 20 Bluebonnet Nutrition Corporation; 21 Bodyonics; 22 Boiron USA; 23 Botanical Labs; 24 Bricker Labs; 25 Bristol Myers Squibb / Mead Johnson; 26 Cadbury Schweppes; 27 Celebrity Products Direct; 28 Champion Nutrition; 29 Chattem (Sunsource); 30 Continental Vitamin; 31 Country Life; 32 Crystal Star Herbal Nutrition; 33 Cytodyne; 34 CytoSport; 35 Delavau*; 36 Enzymatic Therapy; 37 Enzymedica; 38 Experimental & Applied Sciences (EAS); 39 Fizogen Precision Technologies; 40 Flora Inc.; 41 Futurebiotics; 42 Garden of Life; 43 Garden State Nutritionals (VitaQuest Intl.); 44 GlaxoSmithKline; 45 GNC Manufacturing; 46 Goen Group (TrimSpa); 47 Green Pharmaceuticals; 48 Hain Celestial; 49 Health & Nutrition Systems/Ashlin Development Corp; 50 Healthy Directions (Doctor's Pref.); 51 HVL Inc. (Douglas Labs); 52 Impact Nutrition; 53 Integrative Therapeutics; 54 Integrated BioPharma (Agrolabs); 55 Inverness; 56 Isatori Global Technologies; 57 ISS Research; 58 Jarrow Formulas; 59 Kaizen Nutrition; 60 Knight-McDowell Labs; 61 Labrada Bodybuilding Nutrition; 62 Lane Labs; 63 Leiner Health Products*; 64 Lichtwer Pharma US; 65 Life Extension; 66 Maharishi Ayur-Ved Products Int'l, Inc; 67 Maitake Products, Inc; 68 Matrixx Initiatives; 69 Max Muscle; 70 Maximum Human Performance; 71 McNeil Nutritionals, LLC; 72 Medical Research Institute; 73 Medifast; 74 Megafood; 75 Metabolic Maintenance Products; 76 Metabolic Response Modifiers; 77 Metabolife International; 78 Metagenics; 79 Mission Pharmacal; 80 MLO Products; 81 Muscle Marketing USA; 82 MuscleTech; 83 National Enzyme Company; 84 Natrol; 85 Naturade Inc.; 86 Natural Alternatives International, Inc.; 87 Natural Balance; 88 Natural Organics (Nature's Plus); 89 Naturally Vitamins, Inc.; 90 Nature's Answer; 91 Nature's Benefit; 92 Nature's Best; 93 Nature's Life; 94 Nature's Secret; 95 Natures Way Products (B&T); 96 NBTY; 98 Nestle; 99 Next Proteins International; 100 Nordic Naturals; 101 Novartis; 102 Novogen, Inc.; 103 Now Foods; 104 Nutraceutical International; 105 Nutraceutix; 106 NutraMax; 107 Nutrex Research; 108 Nutrition Now, Inc.; 109 Nutritional Labs International*; 110 NVE Pharmaceutical; 111 NX Nutritionals (Vermo Max); 112 Olympian Labs; 113 Omni Nutraceuticals (Irwin/4Health); 114 Optimum Nutrition; 116 Pacific Nutritional Inc.*; 117 PacificHealth Laboratories Inc.; 118 PatentHealth (PatentLean); 119 Perrigo*; 120 Pharmaton Natural Health Products; 121 Pharmavite*; 122 Planetary Formulas/Threshold; 123 PowerMedica; 124 Prince of Peace Enterprises; 125 ProForm Labs; 126 Progressive Laboratories*; 127 Pure Encapsulations; 128 Quigley Corporation; 129 Rainbow Light Nutritional Systems; 130 Real Health Laboratories; 131 Ricola; 132 S.A.N. Corp; 133 SciFit; 134 Similasan USA; 135 Source Naturals; 136 Spectrum Organic Products, Inc; 137 SportPharma; 138 Standard Homeopathic; 139 Standard Process; 140 Summa Rx Laboratories, Inc; 141 Supernutrition; 142 Symco; 143 Thermo-Life International; 144 Thorne Research; 145 TwinLab Corporation; 146 Ultimate Nutrition, Inc; 147 Unilever (SlimFast); 148 Universal Nutrition; 149 VitaMist; 150 Vitatech International*; 151 Wakunaga of America; 152 Weider Nutrition Group; 153 Wellements (formerly M.D. Labs); 154 Windmill Consumer; 155 Window Rock Health Labs; 156 Wyeth (formerly AHP); 157 Yerba Prima
20. RETAILER PROFILES: 1 Albertson’s; 2 Balducci's; 3 Basha’s Supermarkets; 4 BJ’s Wholesale Club; 5 Copps Food Centers; 6 Costco; 7 CVS; 8 Earth Fare; 9 Fruitful Yield; 10 Giant Food; 11 GNC; 12 Great Earth; 13 K-Mart; 14 MaxMuscle; 15 NutriSport; 16 Pharmaca Integrative Pharmacy; 17 Rite Aid; 18 Safeway; 19 Sam’s Club; 20 (Seattle) Super Supplements; 21 Trader Joe’s; 22 United Supermarkets; 23 Vitamin Cottage; 24 Vitamin Shoppe; 25 Vitamin World; 26 Wal-Mart; 27 Whole Foods; 28 Wild Oats
21. DIRECT TO CONSUMER SUPPLEMENT PROFILES: # Company # Company; 1 AARP 25 Global Health Trax; 2 AMS Health Sciences, Inc.; 3 Advocare International; 4 Allergy Research; 6 Alticor (Amway, Nutrilite, Quixtar); 7 American Health; 8 Apex Fitness Group; 9 Avon Products; 10 Basic Research; 11 Berkeley Premium Nutraceuticals; 12 Beverly International; 13 Blue Spring International; 14 Bodywise International; 15 Carter-Reed; 16 Castle Body Health; 17 Cortislim (Window Rock Health Labs); 18 Designs for Health; 19 Discount Vitamins & Herbs; 20 Doctor's Preferred (Healthy Directions LLC, formerly Phillips Health LLC); 21 Douglas Labs; 22 Drugstore.com; 23 Forever Living; 24 FreeLife International; 25 Global Health Trax; 26 Golden Neo-Life Diamite Intl.; 27 Great American Products; 28 Guthy Renker; 29 Herbalife; 30 Home Shopping Network; 31 Infinity2; 32 Integrative Therapeutics; 33 Integris Global; 34 IsaGenix; 35 ITV Direct (Supreme Greens); 36 Kan Herbs; 37 Life Enhancement; 38 Life Force International; 39 LifeExtension; 40 Lifeline Technologies; 41 Mannatech; 42 MDR Fitness Corp. (MDR Vital Factors); 43 Melaleuca; 44 Mera Pharmaceuticals; 45 Metabolic Maintenance; 46 Metagenics; 47 MuscleMaster.com; 48 Natren; 49 Naturalist.com (Mothernature); 50 Natural Health Trends Corp. (Kaire, Lexxus); 51 Nature's Sunshine; 52 NBTY; 53 New Vision Intl.; 54 Neways International; 55 NSA (Juice Plus+); 56 Nutritionproducts.com; 57 Obesity Research Institute (Propolene); 58 Oxyfresh Worldwide; 59 Pharmanex (NuSkin); 60 Progressive Labs; 61 Pure Encapsultions; 62 Purity Products (Ultimate HA); 63 QVC; 64 Reliv International; 65 Seroyal International; 66 Shaklee (Activated/Ripplewood); 67 Sportron International; 68 Standard Process; 69 Suarez Corp / Biotech Research (AbGone); 70 Sun Chlorella; 71 Sunrider; 72 Swanson Health Products; 73 Symmetry Corporation; 74 Tahitian Noni International (Morinda Holdings Inc.); 75 Thorne Research; 76 Goen Group (TrimSpa); 77 TriVita Inc. (TriVita Way); 78 Unicity International; 79 USANA; 80 Vitamark Corp. (formerly Vitacorp Int.); 81 Vitacost.com; 82 Vital Basics (Focus Factor); 83 Vitalife; 84 VitaminLab.com; 85 VitaminShoppe.com; 86 Wellness International; 87 Welnia; 88 XanGo
TABLE OF FIGURES
1. EXECUTIVE SUMMARY: Figure 1 1 U.S. Supplement vs. Total Nutrition Industry Annual Sales Growth Rates, 1990-2013; Figure 1 2 U.S. Supplements by Product in 2004 ($mil, consumer sales); Figure 1 3 U.S. Supplement Sales by Channel in 2004 ($mil, consumer sales)
2. SUPPLEMENT OVERVIEW: Figure 2 1 U.S. Nutrition Industry by Product, 1997-2004 ($mil, consumer sales); Figure 2 2 U.S. Nutrition Industry by Product Growth, 1998-2004 & ‘05-’10 Growth Forecast*; Figure 2 3 U.S. Nutrition Industry Revenues, 2004 ($mil, consumer sales); Figure 2 4 U.S. Nutrition Industry Revenues, 2003 ($mil, consumer sales); Figure 2 5 U.S. Nutrition Industry Revenues, 2002 ($mil, consumer sales); Figure 2 6 U.S. Nutrition Industry Revenues, 2001 ($mil, consumer sales); Figure 2 7 U.S. Nutrition Industry Revenues, 2000 ($mil, consumer sales); Figure 2 8 U.S. Nutrition Industry Sales by Channel: 1997-2004; Figure 2 9 U.S. Nutrition Industry Sales Growth by Channel: 1998-2004 & ‘05-’10 Growth Forecast; Figure 2 10 Growth in Supplement and Nutrition Industry Product Sales, All Channels, 2004; Figure 2 11 Growth in Supplement and Nutrition Industry Product Sales, All Channels, 2003; Figure 2 12 Growth in Supplement and Nutrition Industry Product Sales, All Channels, 2002; Figure 2 13 Growth in Supplement and Nutrition Industry Product Sales, All Channels, 2001; Figure 2 14 Growth in Supplement and Nutrition Industry Product Sales, All Channels, 2000; Figure 2 15 Growth in Nutrition Industry Sales by Channel, 2004; Figure 2 16 Growth in Nutrition Industry Sales by Channel, 2003; Figure 2 17 Growth in Nutrition Industry Sales by Channel, 2002; Figure 2 18 Growth in Nutrition Industry Sales by Channel, 2001; Figure 2 19 Growth in Supplement Sales by Channel, 2004; Figure 2 20 Growth in Supplement Sales by Channel, 2003; Figure 2 21 Growth in Supplement Sales by Channel, 2002; Figure 2 22 Growth in Supplement Sales by Channel, 2001; Figure 2 23 Growth in Supplement Sales by Channel, 2000; Figure 2 24 Growth in Supplement Sales by Channel, 1999; Figure 2 25 Growth in Supplement Sales: IRI data on Food & Drugstores, 2004 (52 weeks end 1/2/2005); Figure 2 26 Growth in Supplement Sales: IRI data on Food & Drugstores, 2003 (52 weeks end 1/4/2004); Figure 2 27 Growth in Supplement Sales: IRI data on FDM stores, 2002 (52 weeks to 1/5/2003); Figure 2 28 Growth in Supplement Sales: IRI data on FDM stores, 2001 (52 weeks to 12/30/2001); Figure 2 29 Growth in Supplement Sales: IRI data on FDM stores, 2000 (52 weeks to 12/10/2000); Figure 2 30 U.S. Supplement vs. Total Nutrition Industry Annual Sales Growth Rates, 1990-2013; Figure 2 31 U.S. Supplement vs. Natural/Organic Foods Annual Sales Growth Rates, 1990-2013; Figure 2 32 U.S. Supplement vs. Functional Foods Annual Sales Growth Rates, 1990-2013; Figure 2 33 U.S. Vitamin vs. Total Supplements Annual Sales Growth Rates, 1990-2013; Figure 2 34 U.S. Herbs vs. Total Supplements Annual Sales Growth Rates, 1990-2013; Figure 2 35 U.S. Minerals vs. Total Supplement Annual Sales Growth Rates, 1990-2013; Figure 2 36 U.S. Sports Supplement vs. Total Supplement Sales Annual Growth Rates, 1990-2013; Figure 2 37 U.S. Meal Replacement vs. Total Supplements Sales Annual Growth Rates, 1990-2013; Figure 2 38 U.S. Specialty Supplement vs. Total Supplements Sales Annual Growth Rates, 1990-2013; Figure 2 39 Annual U.S. Consumer Sales of Supplements, 2005-2013 in $mil; Figure 2 40 NBJ Growth Forecast in Supplement Sales: Annual Average, 2005-2013 CAGR; Figure 2 41 NBJ Supplement Sales Growth Rate Forecasts by Product Category, 2005-2013; Figure 2 42 NBJ Supplement Sales Growth Forecasts by Product Category, 2005-2013 ($mil); Figure 2 43 List of ‘Hot Supplements’ with Potential to Drive Growth; Figure 2 44 U.S Consumer Supplement Use Summary, 2004; Figure 2 45 All Supplements Use: U.S Consumer Type and Market share, 1999-2004; Figure 2 46 U.S.Supplements Users & Non-Users 1999-2004; Figure 2 47 All Supplements Use: U.S Consumer Type All Supplements by Number of Users, 1999-; 2004 (millions of American adults); Figure 2 48 U.S. Supplements by Product, 1997-2004 ($mil, consumer sales); Figure 2 49 U.S. Supplement Sales by Product % of Total: 1989-1996; Figure 2 50 U.S. Supplement Sales by Product % of Total: 1997-2004; Figure 2 51 U.S. Vitamin Sales & Growth: 1997-2004; Figure 2 52 U.S. Herbs & Botanicals Sales & Growth: 1997-2004; Figure 2 53 U.S. Sports Nutrition Supplements Sales & Growth: 1997-2004; Figure 2 54 U.S. Minerals Sales & Growth: 1997-2004; Figure 2 55 U.S. Meal Supplement Sales & Growth: 1997-2004; Figure 2 56 U.S. Specialty/Other Supplement Sales & Growth: 1997-2004; Figure 2 57 Distribution of US Supplement Sales, 2004; Figure 2 58 Distribution of US Supplement Sales, 2004; Figure 2 59 U.S. Supplement Sales ($mil) by Sales Channel 1997-2004; Figure 2 60 Supplement Sales by Retail Category, 2004; Figure 2 61 U.S. Supplement Sales Growth by Channel, 2004; Figure 2 62 U.S. Supplement Sales Growth Rates, Mass Market (circle) vs. Natural Food/Specialty Retail (box) in 1998-2004; Figure 2 63 U.S. Supplement Sales Growth Rates by Channel, Mass Market Stores (circle) vs. All Supplements (triangle), 1998-2004; Figure 2 64 U.S. Supplement Sales Growth Rates by Channel, NF/Specialty Stores (box) vs. All Supplements (triangle) 1998-2004; Figure 2 65 U.S. Supplement Sales Growth Rates by Channel, Mail Order & DRTV (diamond) vs. All Supplements (triangle) 1998-2004; Figure 2 66 U.S. Supplement Sales Growth Rates by Channel, Multi-Level Marketing (MLM, circle; and bottom line) vs. All Supplements (triangle), 1998-2004; Figure 2 67 U.S. Supplement Sales Growth Rates by Channel, Practitioners (top line) vs. All Supplements (triangle), 1998-2004; Figure 2 68 U.S. Supplement Sales Growth Rates by Channel, Internet (top line) vs. All Supplements (triangle), 1998-2004; Figure 2 69 Top 45 US Supplement in Sales in 2004 ($M, consumer sales); Figure 2 70 U.S. Condition Specific Supplement Markets; Figure 2 71 Notable U.S. Supplement Industry Mergers & Acquisitions: 1998-Present
3. REGULATORY ISSUES
4. VITAMINS: Figure 4 1 U.S. Vitamins Sales, 1997-2004 ($mil); Figure 4 2 Growth in Vitamin Sales, All Channels, 2003 (white) & 2004 (grey); Figure 4 3 Vitamin Sales Growth by Channel, 2003 (white) & 2004 (grey); Figure 4 4 U.S. Vitamins Sales, 1997-2004; Figure 4 5 U.S. Vitamins Sales, Growth Rates, 1997-2004; Figure 4 6 U.S. Vitamin Consumer Sales by Product, 1997-2004 ($mil); Figure 4 7 U.S. Vitamin Sales Forecast, 2005-2013 ($mil); Figure 4 8 U.S. Vitamin Sales Annual Growth Rates, 1997-2013; Figure 4 9 U.S. Supplements: All Vitamin Sales, 1997-2004 in $mil; 4 10 U.S. Vitamins E Sales and Growth, 1997-2004 ($mil); Figure 4 11 Children’s Multivitamin Sales, U.S., 1999-2004 ($mil); Figure 4 12 U.S. Supplements: Multivitamin Sales and Growth, 1995-2004 in $mil; Figure 4 13 U.S. Supplements: Vitamin C Sales, 1995-2004 in $mil; Figure 4 14 U.S. Supplements: Vitamin E Sales, 1995-2004 in $mil; Figure 4 15 U.S. Supplements: B Vitamin Sales, 1995-2004 in $mil; Figure 4 16 U.S. Supplements: Vitamin A / Beta Carotene Sales, 1995-2004 in $mil; Figure 4 17 Growth in Vitamin Sales: IRI data on FDM stores 52 weeks to 01/02/2005; Figure 4 18 Growth in Vitamin Sales: IRI data on FDM stores 52 weeks to 1/5/2003 & 1/4/2004; Figure 4 19 Growth in Vitamin Sales: IRI data on FDM stores 52 weeks to 01/06/2002; Figure 4 20 Growth in Vitamin Sales: IRI data on FDM stores 52 weeks to 12/10/2000; Figure 4 21 1997-2004 U.S. Vitamin Consumer Sales by Channel ($US and %):; Figure 4 22 U.S. Vitamin Consumer Sales: Product/Channel Matrix, 2001 ($mil); Figure 4 23 U.S. Vitamin Consumer Sales: Product/Channel Matrix Sales & Growth, 2002 ($mil); Figure 4 24 U.S. Vitamin Consumer Sales: Product/Channel Matrix Sales & Growth, 2003 ($mil); Figure 4 25 U.S. Vitamin Consumer Sales: Product/Channel Matrix Sales & Growth, 2004 ($mil); Figure 4 26 U.S. Multivitamin Sales by Channel, 2003 ($mil); Figure 4 27 U.S. Multivitamin Sales by Channel, 2004 ($mil); Figure 4 28 U.S. Vitamin C Sales by Channel, 2003 ($mil); Figure 4 29 U.S. Vitamin C Sales by Channel, 2004 ($mil); Figure 4 30 U.S. Vitamin E Sales by Channel, 2003 ($mil); Figure 4 31 U.S. Vitamin E Sales by Channel, 2004 ($mil); Figure 4 32 U.S. B Vitamin Sales by Channel, 2003 ($mil); Figure 4 33 U.S. B Vitamin Sales by Channel, 2004 ($mil); Figure 4 34 U.S. Vitamin A/Beta Carotene Sales by Channel, 2003 ($mil); Figure 4 35 U.S. Vitamin A/Beta Carotene Sales by Channel, 2004 ($mil); igure 4 36 U.S. Other Vitamin Sales by Channel, 2003 ($mil); Figure 4 37 U.S. Other Vitamin Sales by Channel, 2004 ($mil); Figure 4 38 U.S. Vitamin Sales, Single vs. Multis, 2004 ($mil); Figure 4 39 U.S. Vitamin Sales, Single vs. Multis In Natural Retail, 2004 ($mil); Figure 4 40 U.S. Vitamin Sales, Single vs. Multis In Mass Market Channel, 2004 ($mil); Figure 4 41 U.S. Vitamin Sales, Single vs. Multis In Direct/Other Channel, 2004 ($mil); Figure 4 42 U.S. Vitamin Consumer Sales in Mass Market Channel, 2003 & 2004; Figure 4 43 U.S. Vitamin Consumer Sales in Mass Market Channel, January through June 2005; Figure 4 44 Pricing Trends of Vitamins in the Mass Market 2000-2004; Figure 4 45 U.S Consumer Vitamins Use, 2004; Figure 4 46 Vitamin Use: U.S Adult Vitamin Consumers by Market share, 1999-2004; Figure 4 47 Vitamin Use: U.S Consumer Type Vitamin by Number of Users, 1999-2004; Figure 4 48 Top 18 US Vitamin Brands in Mass Market, 2004; Figure 4 49 Top 18 Vitamin Brands in Mass Market Year-to-Date 2005 Through 6-19-05; Figure 4 50 U.S. All Retail Shares of Vitamin E; Figure 4 51 U.S All Retail Shares of Vitamin C, 1999-2003; Figure 4 52 U.S. All Retail Shares of Vitamin B, 1999-2003; Figure 4 53 U.S. All Retail Shares of Multi-Vitamins, 1999-2004; Figure 4 54 Top Wholesale Vitamin Companies, 1999 ($Mil.); Figure 4 55 Top Wholesale Vitamin Companies, 2002-2004 ($Mil.); Figure 4 56 Selected Antioxidant Product Sales 1999 - 2003; Figure 4 57 U.S. Supplement (circle) vs. Functional Foods (triangle) vs. Vitamins (square) from 1990-; 2013
5. HERBS & BOTANICALS: Figure 5 1 U.S. Herbs & Botanicals Sales, 1997-2004 ($mil); Figure 5 2 U.S. Herbs & Botanicals Sales Forecast, 2005-2013 ($mil); Figure 5 3 US Herb & Botanical Sales & Annual Growth, 1994-2004; Figure 5 4 US Total Supplement Sales & Annual Growth, 1994-2004; Figure 5 5 U.S. Herbs & Botanicals and Total Supplement Sales Growth Rates, 1995-2004; Figure 5 6 Herbs & Botanicals Contribution to Growth, 1997-2004; Figure 5 7 U.S. Herbal & Botanical Sales, Single vs. Combination, 2004 ($mil); Figure 5 8 Top Selling 46 U.S. Herbs & Botanicals ranked by 2004 sales ($mil, All Channels) 2000-; 2004; Figure 5 9 U.S. Herbal & Botanical Consumer Sales by Channel, 2004 ($mil); Figure 5 10 U.S. Herbal & Botanical Consumer Sales by Channel 2001-2004 ($mil); Figure 5 11 Top 81 U.S. Single Herbal & Botanical Supplements & Sales by Channel ($mil); 2002 -; 2004, Ranked by 2004 Sales; Figure 5 12 2000 Growth in Herb Sales: IRI data on FDM stores 52 weeks to 12/10/2000; Figure 5 13 2001 Growth in Herb Sales: IRI data on FDM stores 52 weeks to 12/30/2001; Figure 5 14 2001 Growth in Herb Sales: IRI data on FDM stores 52 weeks to 12/30/2001; Figure 5 15 2003 Growth in Herb Sales: IRI data on FDM stores 52 weeks to 1/4/2004; Figure 5 16 2004 Growth in Herb Sales: IRI data on FDM stores 52 weeks to 1/2/2005; Figure 5 17 U.S. Herb Consumer Sales in Mass Market Channel, January through June 2005; Figure 5 18 IRI and SPINS data on 2003 & 2004 Growth in Mass Market and Natural Foods Channel; Sales of Herbal & Botanical Supplements; Figure 5 19 U.S Consumer Herbs/Botanicals Use 2004; Figure 5 20 Herbs/Botanicals Use: U.S Consumer Type Herbs/Botanicals Marketshare, 2000-2004; Figure 5 21 Herbs/Botanicals Use: U.S Consumer Type Herbs/Botanicals by Number of Users, 2000-; 2004; Figure 5 22 2002 - 2004 Wholesale Herb & Botanical Sales ($M) by Company; Figure 5 23 Spins Data on Herbal Supplements, 2004 (U.S. growth); Figure 5 24 IRI Data on Herbal Supplements, 2004 (U.S. $mil); Figure 5 25 Effect of Ephedra: U.S Herbal & Botanical Sales 2002 - 2004 ($mil); Figure 5 26 U.S Single-Category Mahuang/Ephedra Sales by Channel 2002 - 2004 ($mil); Figure 5 27 U.S Kava Kava Supplement Sales by Channel 2002 - 2004 ($M); Figure 5 28 U.S Ayurvedic Herb Sales by Channel 2002 - 2004 ($M); Figure 5 29 U.S Noni Supplement Sales by Channel 2002 - 2004 ($M); Figure 5 30 U.S Mangosteen Supplement Sales 2002 - 2004 ($M); Figure 5 31 U.S Maca Supplement Sales by Channel 2002 - 2004 ($M); Figure 5 32 U.S Horny Goat Weed Supplement Sales by Channel 2002 - 2004 ($M); Figure 5 33 U.S. Condition-Specific Supplements: Sexual/Virility 2000-2004; igure 5 34 U.S Black Cohosh Supplement Sales by Channel 2002 - 2004 ($M)
6. SPORTS SUPPLEMENTS: Figure 6 1 US Sports Supplement Market v. Total Supplement Market, 1994-2004; Figure 6 2 U.S. Sports Supp Consumer Sales by Product, 1997-2004 ($mil); Figure 6 3 US Sports Supplement Growth, 1997-2004; Figure 6 4 US Sports Supplement Sales & Annual Growth, 1994-2004; Figure 6 5 Total US Supplement Sales & Annual Growth, 1994-2004; Figure 6 6 US Supplement Growth vs. Sport Supplement Growth, 1994-2004; Figure 6 7 U.S. Sports Supplements Sales Forecast, 2005-2013 ($mil); Figure 6 8 U.S. Sports Supplement Sales Annual Growth Rates, 1990-2013; Figure 6 9 Growth in U.S. Sports Supplement Sales, All Channels, 2003 (white) & 2004 (grey); Figure 6 10 U.S. Sports Supplement Sales Growth by Channel, 2003 (white) & 2004 (grey); Figure 6 11 U.S. Supplements: Sports Powders/Formulas Sales, 1996-2004 in $mil; Figure 6 12 U.S. Supplements: Sports Performance Pills Sales, 1997-2004 in $mil; Figure 6 13 U.S. Supplements: Prepared Drinks (sports formulas) Sales, 1997-2004 in $mil; Figure 6 14 U.S. Sports Supplement Sales, 1997-2004; Figure 6 15 U.S. Sports Supplement Sales Forecast, 2005-2013; Figure 6 16 U.S. Sports Nutrition & Weight Loss Market Sales, 1997-2004; Figure 6 17 U.S. Sports Nutrition & Weight Loss Market Sales, 2005-2013; Figure 6 18 U.S. Sports Pills vs. Total SNWL Sales Annual Growth Rates, 1998-2013; Figure 6 19 U.S. Sports Supplements Market by Distribution Channel 2004 ($Million); Figure 6 20 U.S. Sports Supplement Sales & Growth by Channel: 1999-2004; Figure 6 21 U.S Consumer Sports Supplement Use Summary, 2004; Figure 6 22 Sports Supplements Use: U.S Consumer Type Market share, 1999-2004; Figure 6 23 Sports Supp Use: U.S Consumer Type by Number of Users, 1999-2004; Figure 6 24 Average Sports Supplement Prices by Channel, 1999-2003; Figure 6 25 Average Sports Supplement Price Growth by Channel, 2000-2003; Figure 6 26 Top Companies in Sports Nutrition Supplements (wholesale $M), 2003, 2004 & Growth
7. MINERALS: Figure 7 1 US Minerals Market v. Total Supplement Market, 1997-2004; Figure 7 2 US Minerals Sales & Annual Growth, 1997-2004; Figure 7 3 US Supplement Sales & Annual Growth, 1997-2004; Figure 7 4 US Supplement Growth vs. Mineral Growth, 1998-2004; Figure 7 5 U.S. Mineral Consumer Sales by Product, 1997-2004 ($mil); Figure 7 6 U.S. Minerals Sales Forecast, 2005-2013 ($mil); Figure 7 7 U.S. Mineral Sales Annual Growth Rates, 1998-2013; Figure 7 8 Growth in U.S. Mineral Sales, All Channels, 2003 (white) & 2004 (grey); Figure 7 9 U.S. Mineral Sales Growth by Channel, 2003 (black) & 2004 (white); Figure 7 10 U.S. Supplements: Calcium Sales, 1997-2004 in $mil; Figure 7 11 U.S. Supplements: Iron Sales, 1997-2004 in $mil; Figure 7 12 U.S. Supplements: Magnesium Sales, 1997-2004 in $mil; Figure 7 13 U.S. Supplements: Chromium Sales, 1997-2004 in $mil; Figure 7 14 U.S. Supplements: Zinc Sales, 1997-2004 in $mil; Figure 7 15 U.S. Supplements: Potassium Sales, 1997-2004 in $mil; Figure 7 16 U.S. Supplements: Selenium Sales, 1997-2004 in $mil; Figure 7 17 US Minerals Sales by Individual Mineral, 2004; Figure 7 18 US Minerals Sales by Individual Mineral, 2003; Figure 7 19 U.S. Mineral Consumer Sales in Mass Market Channel, January through June 2005; Figure 7 20 Growth in Mineral Sales: IRI data on FDM stores 52 weeks ending 1/2/2005; Figure 7 21 Growth in Mineral Sales: IRI data on FDM stores 52 weeks to 1/5/2003 & 1/5/2004; Figure 7 22 Growth in Mineral Sales: IRI data on FDM stores 52 weeks to 1/6/2002; Figure 7 23 Growth in Minerals Sales: IRI data on FDM stores 52 weeks to 12/10/2000; Figure 7 24 Growth in Individual Minerals Sales: All Channels, 2003; Figure 7 25 Growth in Individual Minerals Sales: All Channels, 2004; Figure 7 26 U.S. Mineral Sales & Growth by Channel: 2000-2004; Figure 7 27 Mineral Sales Channels: 2004; Figure 7 28 U.S. Mineral Consumer Sales: Product/Channel Matrix, 2002 ($mil); Figure 7 29 U.S. Mineral Consumer Sales: Product/Channel Matrix Sales & Growth, 2003 ($mil); Figure 7 30 U.S. Mineral Consumer Sales: Product/Channel Matrix Sales & Growth, 2004 ($mil); Figure 7 31 Pricing Trends of Minerals in the Mass Market 2000-2004; Figure 7 32 U.S Consumer Minerals Use, 2004; Figure 7 33 Minerals Use: U.S Consumer Type Minerals Market share, 2000-2004; Figure 7 34 Minerals Use: U.S Consumer Type Minerals by Number of Users, 2000-2004; Figure 7 35 2004 Wholesale Mineral Sales by Company ($Mil); Figure 7 36 Top 39 Wholesale Mineral Companies, 2002 - 2004 ($Mil.); Figure 7 37 U.S. Calcium Sales by Channel, 2004 ($mil); Figure 7 38 U.S. Calcium Sales by Channel, 2003 ($mil); Figure 7 39 IRI’s Leading Calcium Brands in 2004; Figure 7 40 U.S. All Retail Shares of Calcium, 1999-2004; Figure 7 41 U.S. Magnesium Sales by Channel, 2004 ($mil); Figure 7 42 U.S. Magnesium Sales by Channel, 2003 ($mil); Figure 7 43 U.S. Chromium Sales by Channel, 2004 ($mil); Figure 7 44 U.S. Chromium Sales by Channel, 2003 ($mil); Figure 7 45 U.S. Zinc Sales by Channel, 2004 ($mil); Figure 7 46 U.S. Zinc Sales by Channel, 2003 ($mil)
8. MEAL SUPPLEMENTS: Figure 8 1 U.S. Meal Supplement Sales, 1994-2004 ($mil); Figure 8 2 US Meal Replacement Supplement Sales & Annual Growth, 1994-2004; Figure 8 3 US Supplement Sales & Annual Growth, 1994-2004; Figure 8 4 US Supplement Growth vs. Meal Replacement Supplement Growth, 1994-2004; Figure 8 5 U.S. Meal Replacement Supplement Sales Forecast, 2005-2013 ($mil); Figure 8 6 U.S. Liquid Meal Replacement Sales Annual Growth Rates, 1995-2013; Figure 8 7 U.S. Meal Replacement Supplement Sales Growth by Channel, 2003 (white) & 2004 (grey); Figure 8 8 U.S. Meal Replacement Supplements Consumer Sales by Channel, 2004 ($mil); Figure 8 9 U.S. Meal Replacement Supplements Consumer Sales & Growth by Channel, 1999-2004 ($mil); Figure 8 10 2003 IRI Data on U.S. Meal Supplement Consumer Sales and Growth in Mass Market by Brand ($mil); Figure 8 11 2001 & 2002 IRI Data on U.S. Meal Supplement Consumer Sales in Mass Market by Company ($mil); Figure 8 12 Meal Supplement Product Prices in FDM, 2003; Figure 8 13 U.S Consumer Meal Supplements Use, 2004; Figure 8 14 Meal Replacement Use: U.S Consumer Type Market share, 1999-2004; Figure 8 15 Top 16 Wholesale Meal Replacement Supplement Companies in 2004, All Channels; Figure 8 16 Top Meal Replacement Supplement Companies in Retail / NFH Channel, 2004; Figure 8 17 Top Meal Replacement Supplement Companies in Retail / Mass Market Channel, 2; Figure 8 18 Top Meal Replacement Supplement Companies in Direct Channels, 2004
9. SPECIALTY SUPPLEMENTS: Figure 9 1 U.S. Specialty Supplements Market by Product 1997-2004; Figure 9 2 US Specialty Supplement v. Total Supplement Sales & Growth, 1997-2004; Figure 9 3 Specialty Supplement Growth and Percentage of Total in 2004; Figure 9 4 US Specialty Supplement Sales & Annual Growth, 1994-2004; Figure 9 5 US Total Supplement Sales & Annual Growth, 1994-2004; Figure 9 6 US Supplement Growth vs. Specialty Supplement Growth, 1994-2004; Figure 9 7 U.S. Specialty Supplement & Total Supplement Sales & Growth Forecast, 2005-2013; Figure 9 8 U.S. Specialty Supplement Growth Rate, 1995-2013; Figure 9 9 U.S. Specialty Supplements Market by Distribution Channel 2004 ($Million); Figure 9 10 U.S. Specialty Supplements Market by Distribution Channel, 2000-2004 ($Million); Figure 9 11 U.S. Specialty Supplements: Glucosamine/Chondroitin Sales, 1994-2004 in $M; Figure 9 12 U.S. Glucosamine/Chondriotin Sales by Company 2004 ($mil consumer); Figure 9 13 U.S. Glucosamine Supplements Sales by Distribution Channel 2004 ($M); Figure 9 14 U.S. Specialty Supplements: Fish/Animal Oils Sales, 1994-2004 in $M; Figure 9 15 U.S. Fish Oil Supplements Sales by Distribution Channel 2004 ($M); Figure 9 16 U.S. Specialty Supplements: Plant Oil Sales, 1994-2004 in $mil; Figure 9 17 U.S. Plant Oil Supplements Sales by Distribution Channel 2004 ($Million); Figure 9 18 U.S. Specialty Supplements: CoQ10 Sales, 1994-2004 in $M; Figure 9 19 U.S. CoQ10 Supplements Sales by Distribution Channel 2004 ($M); Figure 9 20 U.S. Specialty Supplements: Probiotics Sales, 1994-2004 in $M; Figure 9 21 U.S. Probiotic Supplements Sales by Distribution Channel 2004 ($M); Figure 9 22 U.S. Specialty Supplements: Digestive Enzyme Sales, 1994-2004 in $mil; Figure 9 23 U.S. Digestive Enzyme Supplements Sales by Distribution Channel 2004 ($Million); Figure 9 24 U.S. Specialty Supplements: Homeopathic Sales, 1994-2004 in $mil; Figure 9 25 U.S. Homeopathic Remedy Sales by Distribution Channel 2004 ($Million); Figure 9 26 U.S. Homeopathic Sales, 2000; Figure 9 27 U.S. Specialty Supplements: SAMe Sales, 1998-2004 in $mil; Figure 9 28 U.S. SAMe Supplements Sales by Distribution Channel 2004 ($Million); Figure 9 29 U.S. Specialty Supplements: MSM Sales, 1997-2004 in $mil; Figure 9 30 U.S. MSM Sales by Distribution Channel 2004 ($Million); Figure 9 31 U.S. Specialty Supplements: Bee Products Sales, 1994-2004 in $mil; igure 9 32 U.S. Bee Product Sales by Distribution Channel 2004 ($Million); Figure 9 33 U.S. Specialty Supplements: Melatonin Sales, 1994-2004 in $mil; igure 9 34 U.S. Melatonin Sales by Distribution Channel 2004 ($Million); Figure 9 35 U.S. Specialty Supplements: 5-HTP Sales, 1995-2004 in $mil; igure 9 36 U.S. 5-HTP Sales by Distribution Channel 2004 ($Million); Figure 9 37 U.S. Specialty Supplements: Gelatin Sales, 1995-2004 in $mil; igure 9 38 U.S. Gelatin Sales by Distribution Channel 2004 ($Million); Figure 9 39 U.S. Specialty Supplements: DHEA Sales, 1994-2004 in $mil; igure 9 40 U.S. DHEA Sales by Distribution Channel 2004 ($Million); Figure 9 41 U.S. Specialty Supplement Consumer Sales: Product/Channel Matrix, 2002 ($mil); Figure 9 42 U.S. Specialty Consumer Sales: Product/Channel Matrix Sales & Growth, 2003 ($mil); Figure 9 43 U.S. Specialty Consumer Sales: Product/Channel Matrix Sales & Growth, 2004 ($mil); Figure 9 44 IRI Data on Top Specialty Supplement Sales in US, 2003-2004, FDM (Food, Drug, Mass Merchandiser, excluding WalMart); Figure 9 45 IRI Data on Specialty Supplement Prices; FDM (Food, Drug, Mass Merchandiser, excluding Wall Mart), 2004; Figure 9 46 U.S. Specialty Supplement Consumer Sales in Mass Market Channel, January through June; 2005; Figure 9 47 U.S Consumer Specialty Supplement Use in 2004; Figure 9 48 U.S Consumer Specialty Supplement Use in 2003; Figure 9 49 Specialty Supplements Use: U.S. Consumer Market share, 2000-2004; Figure 9 50 Specialty Supplements Use: U.S Consumer Population, 2000-2004; Figure 9 51 Wholesale Specialty Supplement Sales ($mil) by Company, 1999; Figure 9 52 Top 36 Wholesale Specialty Supplement Sales ($M) by Company, 2002-2004
10. CONDITION SPECIFIC SUPPLEMENTS: Figure 10 1 U.S. Condition Specific Supplement Markets 1999-2004; Figure 10 2 U.S. Health Care Market 2003; Figure 10 3 U.S. Health Care Expenditures; Figure 10 4 U.S. Condition Specific OTC Markets : 2002-2004; Figure 10 5 U.S. Cardiovascular Disease Costs; Figure 10 6 U.S. Consumer Sales for Heart Health 1999-2004; Figure 10 7 U.S. Heart Health Supplement Sales & Annual Growth, 1999-2004; Figure 10 8 U.S. Cardiovascular Disease Sufferer Information; Figure 10 9 Top U.S. Heart Health Supplements: 1999-2004; Figure 10 10 U.S. Consumer Sales for Menopause Health 1999-2004; Figure 10 11 Top U.S. Menopause Health Supplements: 1999-2004; Figure 10 12 U.S. Menopause Supplement Sales & Annual Growth, 1999-2004; Figure 10 13 U.S. Consumer Sales for Gastrointestinal Health 2000-2004; Figure 10 14 Top U.S. Gastrointestinal Health Supplements: 1999-2004; Figure 10 15 U.S. Gut Health Supplement Sales & Annual Growth, 1999-2004; Figure 10 16 U.S. Consumer Sales for Diabetes 2000-2004; Figure 10 17 Top U.S. Diabetes Health Supplements: 1999-2004; Figure 10 18 U.S. Diabetes Statistics; Figure 10 19 U.S. Diabetes Health Supplement Sales & Annual Growth, 1999-2004; Figure 10 20 U.S. Consumer Sales for Immune Health Market 2000-2004; Figure 10 21 Top U.S. Immune Health Supplements: 1999-2004; Figure 10 22 U.S. Cold/Flu Immune Health Supplement Sales & Annual Growth, 1999-2004; Figure 10 23 U.S. Consumer Sales for SEWL Market 2000-2004; Figure 10 24 Top U.S. SEWL Supplements: 1999-2004; Figure 10 25 U.S. SNWL Supplement Sales & Annual Growth, 1999-2004; Figure 10 26 Top U.S. Mental Acuity Supplements: 1999-2004; Figure 10 27 U.S. Mental Acuity Supplement Sales & Annual Growth, 1999-2004; Figure 10 28 U.S. Consumer Sales for Insomnia 2000-2004; Figure 10 29 Top U.S. Insomnia Health Supplements: 1999-2004; Figure 10 30 U.S. Sleep/Insomnia Supplement Sales & Annual Growth, 1999-2004; Figure 10 31 U.S. Consumer Sales for Mood Health 2000-2004; Figure 10 32 Top U.S. Mood Health Supplements: 1999-2004; Figure 10 33 U.S. Mood Health Supplement Sales & Annual Growth, 1999-2004; Figure 10 34 Botanical Mood Boosters; Figure 10 35 U.S. Consumer Sales for Joint Health 2000-2004; Figure 10 36 Top U.S. Joint Health Supplements: 1999-2004; Figure 10 37 U.S. Joint Health Supplement Sales & Annual Growth, 1999-2004; Figure 10 38 Top U.S. Sexual Health Supplements: 1999-2004; Figure 10 39 U.S. Sexual Health Supplement Sales & Annual Growth, 1999-2004; Figure 10 40 Top U.S. Bone Health Supplements: 1999-2004; Figure 10 41 U.S. Bone Health Supplement Sales & Annual Growth, 1999-2004; Figure 10 42 U.S. Consumer Sales for Anti-Cancer 1999-2004; Figure 10 43 Top U.S. Anti-Cancer Health Supplements: 1999-2004; Figure 10 44 U.S. Anti-Cancer Supplement Sales & Annual Growth, 1999-2004
11. CONSUMER TRENDS & SPENDING: Figure 11 1 U.S. Consumer Usage of Supplements, 2004; Figure 11 2 U.S. Consumer Supplement Usage $ Market share: 1999-2004; Figure 11 3 US Supplement Usage, 2004; Figure 11 4 U.S. Supplement Spending by Consumer Type: 1999-2004; Figure 11 5 U.S. Adult Population by Consumer Supplement Usage Type: 1999-2004; Figure 11 6 Growth in Consumer Group Sales: 2003 (white) & 2004 (grey); Figure 11 7 Growth in Consumer Group Population: 1999-2004; Figure 11 8 Growth in Consumer Group Sales 1999-2004; Figure 11 9 US Supplement Users & Growth, 1999-2004; Figure 11 10 US Supplement Non-Users & Growth, 1999-2004; Figure 11 11 NBJ’s “Enlightened” Consumer Survey: 2005 Usage Patterns; Figure 11 12 NBJ’s “Enlightened” Consumer Survey: 2005 Usage Patterns; Figure 11 13 U.S. Consumer Usage of Supplements 2001: Harris Interactive/DSEA Poll; Figure 11 14 U.S. Consumer Usage of Vitamins & Minerals: U.S. vs. Europe: 2000; Figure 11 15 U.S. Consumer Usage of Herbs: U.S. vs. Europe: 2000; Figure 11 16 Worldwide Consumer Usage of Supplements in 2001; Figure 11 17 Vitamins consumers want to use and how they get them
12. RETAIL SALES CHANNELS: Figure 12 1 Distribution of US Supplement Sales, 2004; Figure 12 2 Number of Retail Outlets, 2003 & 2004; Figure 12 3 U.S. Natural Retail Supplement Sales by Supplement type, 1999-2004; Figure 12 4 U.S. Mass Market Supplement Sales by Supplement type, 1999-2004; Figure 12 5 U.S. Supplement Sales Growth Rates, Mass Market (square) vs. Natural Food/Specialty Retail (circle) in 1995-2004; Figure 12 6 U.S. Supplement Sales ($mil) by Sales Channel, 1995-2004; Figure 12 7 Nutrition Product Sales and Supplement Sales by Retail Category, 2004; Figure 12 8 Nutrition Product Sales and Supplement Sales by Retail Category, 2003; Figure 12 9 Nutrition Product Sales and Supplement Sales by Retail Category, 2002; Figure 12 10 Supplement Sales ($M) by Mass Market Channel, 2001-2004; Figure 12 11 Supplement Sales in the Mass Market by Product, 2000-2004; Figure 12 12 Supplement Sales in the Mass Market, 2004; Figure 12 13 Supplement Sales in the Mass Market, 2003; Figure 12 14 Supplement Sales in the Mass Market, 2002; Figure 12 15 Top 50 U.S. Supermarkets in 2004; Figure 12 16 Top 50 U.S. Supermarkets in 2003; Figure 12 17 Whole Foods & Wild Oats Revenues ($M): 1996-2004; Figure 12 18 Revenue Growth Rates - Whole Foods (square), Wild Oats (diamond): 1997-2004; Figure 12 19 Natural Food/Specialty Retail Channel Nutrition Sales, 2001-2004 ($M); Figure 12 20 Natural Food/Specialty Retail Channel Supplement Sales, 2002-2004
13. PRACTITIONER CHANNEL: Figure 13 1 Distribution of US Supplement Sales, 2004; Figure 13 2 U.S. Supplement Sales Growth Rates Practitioner Channel vs. Total Supplements in 1996-; 2004; Figure 13 3 U.S. Supplement Sales ($mil) by Sales Channel, 1996-2004; Figure 13 4 Nutrition Practitioner Channel Sales by Product, 2004; Figure 13 5 U.S. Supplement Sales by Practitioners, 2000 - 2004; Figure 13 6 U.S. Supplement Sales by Practitioners, 2000 - 2004; Figure 13 7: Top Supplement Manufacturers/Marketers in Practitioner Channel - 2004; Figure 13 8 Number of Practitioners; Figure 13 9 U.S. Nutrition Industry Sales by Practitioner Channel Firms, 1990-2013 ($mil); Figure 13 10 CAM Coverage: 2003& 2004; Figure 13 11 Practitioner Channel Supplement Sales by Product, 2004; Figure 13 12 U.S. Supplement Sales by Practitioners in 2004
14. MULTILEVEL MARKETING: Figure 14 1 U.S. Nutrition Industry Product Sales Breakdown by MLM Channel, 2004; Figure 14 2 U.S. Supplement Sales Growth Rates MLM (square) vs. Total Supplements (diamond) in; 1995-2004; Figure 14 3 U.S. Supplement Sales Growth Rates Direct (diamond) vs. Retail (square) in 1995-2; Figure 14 4 U.S. Nutrition Direct Sales as a Function of all Direct Sales in 2004; Figure 14 5 U.S. Supplement Sales by MLM Firms, 2000 - 2004; Figure 14 6 U.S. Nutrition Industry Sales by MLM Firms, 1990-2013 ($mil); Figure 14 7 Distribution of US Supplement Sales, 2004; Figure 14 8 U.S. Supplement Sales ($mil) by Sales Channel, 1995-2004; Figure 14 9 NBJ's Top Direct Sales Companies Ranked by 2004 U.S. Net Supplements Sales ($mil); Note: List includes all direct sales not just MLM companies; Figure 14 10 Top MLM Companies, 2004
15. MAIL ORDER & DRTV: Figure 15 1 Distribution of US Supplement Sales, 2004; Figure 15 2 U.S. Supplement Sales ($mil) by Sales Channel, 1995-2004; Figure 15 3 Nutrition Mail Order/DRTV Sales by Product, 2004; Figure 15 4 U.S. Supplement Sales Growth Rates Direct (diamond) vs. Retail (square) in 1995-2; Figure 15 5 U.S. Supplement Sales by Mail Order / DRTV, 2000 - 2004; Figure 15 6 U.S. Nutrition Industry Sales by Mail Order/DRTV Firms, 1990-2013 ($mil); Figure 15 7 Mail Order/DRTV Supplement Sales by Product, 2004; Figure 15 8 Top U.S. Mail Order Supplement Sales Companies in 2004; Figure 15 9 Top U.S. DRTV Supplement Sales Companies in 2004
16. E-COMMERCE: Figure 16 1 Distribution of US Supplement Sales, 2004; Figure 16 2 U.S. Supplement Sales ($mil) by Sales Channel, 1995-2004; Figure 16 3 U.S. Supplement Sales by Internet Firms, 2000 - 2004; Figure 16 4 Nutrition Internet Sales by Product, 2004; Figure 16 5 U.S. Total Nutrition Industry Sales by Internet Firms, 1996-2013 ($mil); Figure 16 6 U.S. Supplement Prices: Internet Channel, 1999 - 2002; Figure 16 7 Top 2004 Supplement Companies in Internet Channel; Figure 16 8 Internet: Supplement Sales Growth in 1998-2004; Figure 16 9 All Channels: Supplement Sales Growth in 1998-2004; Figure 16 10 Internet Supplement Sales by Product, 2004; Figure 16 11 Internet Supplement Sales by Product, 2001
17. RAW MATERIAL SUPPLY: Figure 17 1 US Raw Ingredient Supplement Sales & Annual Growth, 1995-2004; Figure 17 2 Raw Material Sales to Manufacturers: Supplements 1995-2004 (Million); Figure 17 3 Nutrition Industry Value Chain: Supplements 1995-2004 Detail by Supplement Category by Year ($Million); Figure 17 4 Global Supply Market, 2004; Figure 17 5 Raw Material Sales Growth to Manufacturers: Supplements 1996-2004; Figure 17 6 U.S. Supplement Raw Supply to Wholesale Manufacturing Index, 1995-2004; Figure 17 7 U.S. Supplement Raw Supply Indices, 1995-2004; Figure 17 8 U.S. Supplement Wholesale Manufacturing Sales to Consumer Sales Supply Index, 1995-2004; Figure 17 9 Cost of Goods Sold %: Nutraceutical Intl., NBTY & Weider, 1999-2004; Figure 17 10 Operating Profit: Nutraceutical Intl., NBTY & Weider, 1999-2004; Figure 17 11 U.S. Vitamin Supplement Supply Chain Sales, 1995-2004; Figure 17 12 U.S. Vitamin Supplement Raw Material & Supply Sales, 1995-2004; Figure 17 13 U.S. Mineral Supplement Supply Chain Sales, 1995-2004; Figure 17 14 U.S. Mineral Supplement Raw Material & Supply Sales, 1996-2004; Figure 17 15 U.S. Herb Supplement Supply Chain Sales & Analysis, 1995-2004; Figure 17 16 U.S. Herb & Botanical Supplement Raw Material & Supply Sales, 1996-2004; Figure 17 17 U.S. Sports Nutrition Supplement Supply Chain Sales & Analysis, 1995-2004; Figure 17 18 U.S. SNWL Value Chain, 2004 in $mil; Figure 17 19 U.S. Meal Supplement Supply Chain Sales & Analysis, 1995-2004; Figure 17 20 U.S. Specialty Supplement Supply Chain Sales & Analysis, 1995-2004; Figure 17 21 U.S. Specialty Supplement Raw Material Sales, 1997-2004
18. GLOBAL MARKETS: Figure 18 1 Global Nutrition Industry Sales ($M): 2003; Figure 18 2 Global Nutrition Industry Supply Market 1999-2003; Figure 18 3 Global Nutrition Industry 2002-2003 ($mil); Figure 18 4 European Nutrition Industry Sales ($M): 2003; Figure 18 5 Leading VMS Brands In Key Latin American Countries in 2003; Figure 18 6 Leading VMS Brands In Key Asia Pacific Countries in 2003; Figure 18 7 Leading VMS Brands In Key C&EE Countries in 2003

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