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NBJ's Organic Foods Report 2006

Nutrition Business Journal
October 1, 2006
460 Pages - SKU: NUT1367001

Abstract Table of Contents Related Reports

Countries covered: United States

An analysis of markets, trends, competition and strategy in U.S. organic foods: 1996-2010

NBJ's Organic Foods Report 2006 is the fourth edition of NBJ's comprehensive analysis of the U.S. organic foods industry.

Based on more than a decade of continuous research on natural, organic, functional and conventional foods, NBJ's Organic Foods Report 2006 puts the $13.8-billion U.S. organic market in the context of the $550-billion U.S. food industry. Penetration rates for organic foods have gone from 0.8% in 1997 to 2.5% in 2005, and prospects for reaching 5-10% remain strong. The organic movement has evolved from a fringe element associated with a lost generation to a core business strategy of the world's largest corporations.

NBJ research obtains information from each level of the supply chain, from farm to processor to manufacturer to distributor to retailer to consumer, providing broad perspective, reliable accuracy and seasoned analysis on the still dynamic market for organic foods.

This 460-page report covers product categories in comprehensive detail, sales channels, distribution trends, supply chain issues, price premiums, historical market growth and forecasts, M&A, consumer usage, leading companies by category and more indispensable information for business planning and opportunity evaluation.

NBJ's Organic Foods Report 2006 is designed for business planners, market evaluators, investors, product developers, ingredient suppliers and others requiring a comprehensive assessment of the business of organic foods.

Market Quantification: Size breakdowns and growth forecasts by eight major food categories and 70 product types with company rankings and market share in major categories.

Strategic Analysis: Business strategies, growth rates and future plans of independent manufacturers and multinational corporations derived from hundreds of interviews and survey responses.

Over 300 Company Profiles: Business snapshots of leading manufacturers including organic sales, product and sales channel breakdowns for each firm.

1. ACKNOWLEDGEMENTS: 1.1 NBJ’S BASIC DATA METHODOLOGY; 1.2 RESEARCH METHODOLOGY FOR THE 2006 NBJ/OTA SURVEY; 1.3 DISCLAIMER; 1.4 COPYRIGHT; 1.5 DUPLICATE COPIES AND MORE INFORMATION ON NBJ PRODUCTS AND SERVICES; 1.6 ABOUT NBJ AND RESEARCH PARTNERS; 1.7 EXECUTIVE SUMMARY
2. THE EVOLUTION OF THE ORGANIC MOVEMENT AND CURRENT MARKET DRIVERS: 2.2 USDA’S 2000 ORGANIC STANDARDS: A LEGAL DEFINITION; 2.3 HIDDEN COST OF CONVENTIONAL AGRICULTURE; 2.4 GOVERNMENT SUPPORT: CONVENTIONAL & ORGANIC AGRICULTURE; 2.5 IMPACT OF ORGANIC STANDARDS ON SALES; 2.6 CONSUMER DRIVERS; 2.7 GMOS & GENETIC ENGINEERING
3. ORGANIC MARKET DATA OVERVIEW: 3.1 DATA OVERVIEW; 3.2 NUTRITION INDUSTRY & ORGANIC FOOD GROWTH; 3.3 NATURAL VS. ORGANIC FOODS; 3.4 PENETRATION OF ORGANIC FOODS; 3.5 ORGANIC FOODS GROWTH FORECAST; 3.6 ORGANIC FOODS SALES GROWTH TRENDS VS. OTHER NUTRITION PRODUCT CATEGORIES; 3.7 ORGANIC FOODS PRODUCT CATEGORY SALES & GROWTH TRENDS; 3.8 ORGANIC FOODS BY SALES CHANNEL; 3.9 LEADING US NATURAL & ORGANIC FOOD MANUFACTURERS; 3.10 ORGANIC FARMING: DEMAND OUTPACES PRODUCTION IN SUPPLY; 3.11 FOOD SERVICE; 3.12 M&A AND FINANCE; 3.13 GLOBAL MARKETPLACE
4. ORGANIC FOOD AND BEVERAGE CATEGORIES: 4.1 ORGANIC FOODS HITS $13.8 BILLION IN 2005; 4.2 MARKETING AND BRANDING ORGANIC FOOD; 4.3 ORGANIC DAIRY PRODUCTS; 4.4 ORGANIC BREADS & GRAINS; 4.5 ORGANIC BEVERAGES (NON-DAIRY); 4.6 ORGANIC SNACK FOODS; 4.7 ORGANIC PACKAGED AND PREPARED FOODS; 4.8 ORGANIC CONDIMENTS & SAUCES; 4.9 ORGANIC FRUITS AND VEGETABLES; 4.10 ORGANIC MEAT, FISH & POULTRY; 4.11 ORGANIC NON-FOOD MARKET; 4.12 ORGANIC FIBER TRENDS; 4.13 ORGANIC PERSONAL CARE TRENDS; 4.14 ORGANIC NUTRITIONAL SUPPLEMENTS TRENDS; 4.15 OTHER ORGANIC CATEGORY (HOUSEHOLD CLEANERS, FLOWERS, PET FOOD) TRENDS
5. NBJ’S ORGANIC COMPANY DIRECTORY
TABLE OF FIGURES: FIGURE 1-1 TOTAL FOODS AND ORGANIC FOODS CONSUMER SALES AND PENETRATION, 1997-2005; FIGURE 1-2 DISTRIBUTION OF US ORGANIC FOOD SALES, SHARES & DOLLARS 1999-2005; FIGURE 1-3 ORGANIC FOOD CATEGORY SHARE, 2005; FIGURE 1-4 NATURAL VS. ORGANIC FOODS AND ORGANIC PENETRATION BY CATEGORY IN 2005; FIGURE 2-1 USDA ORGANIC SEAL; FIGURE 2-2 U.S. AND INTERNATIONAL ORGANIC MILESTONES; FIGURE 2-3 U.S. NUTRITION INDUSTRY: $74 BILLION IN 2005; FIGURE 2-4 U.S CONSUMER ORGANIC FOOD PURCHASE IN 2004 & 2005; FIGURE 2-5 U.S CONSUMER ORGANIC FOOD USE 1999-2005; FIGURE 2-6LARGEST INCREASES IN LOHAS PRODUCT ATTRIBUTE DRIVERS (%LOHAS CONSUMER STATING THE FOLLOWING ARE VERY IMPORTANT IN PRODUCT PURCHASE DECISIONS); FIGURE 2-7: GMO KEY FACTS; FIGURE 3-1 U.S. NUTRITION INDUSTRY REVENUES, 2005 ($MIL, CONSUMER SALES); FIGURE 3-2 U.S. NUTRITION INDUSTRY REVENUES, 2005 GROWTH; FIGURE 3-3 U.S. NUTRITION INDUSTRY GROWTH BY PRODUCT, 1997-2005 ($MIL, CONSUMER SALES); FIGURE 3-4 GROWTH IN NUTRITION INDUSTRY PRODUCT SALES, ALL CHANNELS, 2004; FIGURE 3-5 GROWTH IN NUTRITION INDUSTRY PRODUCT SALES, ALL CHANNELS, 2005; FIGURE 3-6 GROWTH IN NUTRITION INDUSTRY SALES BY CHANNEL, 2005; FIGURE 3-7 GROWTH IN ORGANIC FOOD SALES BY CATEGORY IN 2005; FIGURE 3-8 US CONSUMER SALES OF NATURAL AND ORGANIC FOOD SALES ($MIL), 1997-2001; FIGURE 3-9 US CONSUMER SALES OF NATURAL AND ORGANIC FOOD SALES ($MIL), 2002-2005; FIGURE 3-10 SPINS DATA ON NATURAL VS. ORGANIC FOODS IN 2005 AND ORGANIC CONTENT LEVELS; FIGURE 3-11 ANNUAL U.S. CONSUMER SALES OF NATURAL & ORGANIC FOODS (LEFT) AND ORGANIC FOODS ONLY (RIGHT), 1997-2010E IN $MIL; FIGURE 3-12 ANNUAL U.S. CONSUMER SALES OF NATURAL & ORGANIC FOODS, 1990-2010E ($MIL); FIGURE 3-13 U.S. ORGANIC FOODS SALES GROWTH RATES (+) VS. NATURAL & ORGANIC FOODS SALES GROWTH RATES (X) VS NATURAL FOODS SALES GROWTH RATES (DIAMOND) FROM 1997-2010E; FIGURE 3-14 NATURAL FOODS VS. ORGANIC FOODS, 1997- FIGURE 3-15 NATURAL FOODS VS. ORGANIC FOODS, 1997-2010 ($MIL, CONSUMER SALES); FIGURE 3-16 NATURAL VS. ORGANIC FOODS AND ORGANIC PENETRATION BY CATEGORY IN 2005; FIGURE 3-17 THE EVOLVING PENETRATION OF ORGANIC FOODS OF NATURAL & ORGANIC FOOD SALES BY PRODUCT CATEGORY IN 1997 AND 2005; FIGURE 3-18 TOTAL FOODS AND ORGANIC FOODS CONSUMER SALES AND PENETRATION, 1997-2005; FIGURE 3-19 PENETRATION RATE OF U.S ORGANIC FOODS AS A PERCENTAGE OF TOTAL U.S. FOOD SALES, 1997-2010E; FIGURE 3-20 ORGANIC FOODS RANKING, 2005 (40 CATEGORIES RANKED BY PENETRATION OF THE TOTAL U.S. FOOD MARKET; $MIL, CONSUMER SALES); FIGURE 3-21 NBJ ORGANIC FOOD SALES, 2005 ($MIL), AND GROWTH RATE FORECASTS BY PRODUCT, 2006-2010; FIGURE 3-22 ORGANIC FOOD CATEGORIES RANKING (8 MAJOR CATEGORIES: PROJECTED SALES CHANGE BETWEEN 2006 & 2010E; $MIL); FIGURE 3-23 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS (BLACK BAR) VS. TOTAL NUTRITION INDUSTRY SALES (WHITE BAR), 1997-2005 IN $MIL; FIGURE 3-24 U.S. ORGANIC FOODS SALES GROWTH RATES (SQUARE) VS. TOTAL US NUTRITION INDUSTRY GROWTH RATES (DIAMOND) FROM 1998-2005; FIGURE 3-25 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS (SQUARE) VS. FUNCTIONAL FOODS (DIAMOND) SALES, 1998-2005 IN $MIL; FIGURE 3-26 U.S. NATURAL & ORGANIC FOODS (DIAMOND) VS. SUPPLEMENT (CIRCLE) SALES ANNUAL GROWTH RATES, 1998-2005; FIGURE 3-27 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS (SOLID BLACK BAR) VS. DIETARY SUPPLEMENT SALES, 1998-2005 IN $MIL; FIGURE 3-28 U.S. ORGANIC FOODS SALES GROWTH RATES (SQUARE) VS. SUPPLEMENT SALES GROWTH RATES (DIAMOND) FROM 1998-2005; FIGURE 3-29 ORGANIC FOOD CATEGORY SHARE, 2005; FIGURE 3-30 U.S. ORGANIC FOODS SALES BY PRODUCT CATEGORY, 1997-2005 ($MIL); FIGURE 3-31 DISTRIBUTION OF US ORGANIC FOOD SALES, SHARES & DOLLARS 1998-2005; FIGURE 3-32 SPINS DATA: NATURAL & ORGANIC FOOD AND BEVERAGE SALES BY CHANNEL; FIGURE 3-33 2005 UNIVERSE OF STORES; FIGURE 3-34 U.S. ORGANIC FOOD SALES GROWTH RATES, MASS MARKET (CIRCLE) VS. NATURAL FOOD/SPECIALTY RETAIL (DIAMOND) IN 1998-2005; FIGURE 3-35 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS: NATURAL FOODS CHANNEL (BLACK) VS. MASS MARKET SALES (WHITE), 1997-2005 IN $MIL; FIGURE 3-36 ORGANIC PACKAGED/PREPARED FOODS CHANNEL DISTRIBUTION, 2005; FIGURE 3-37 UNIVERSE OF ORGANIC FOOD MANUFACTURERS, 2005; FIGURE 3-38 NBJ'S TOP NATURAL & ORGANIC FOOD MANUFACTURERS IN 2005, RANKED BY WHOLESALE NATURAL & ORGANIC FOOD SALES, SALES >$100 MILLION; FIGURE 3-39 NBJ'S TOP NATURAL & ORGANIC FOOD MANUFACTURERS IN 2005, RANKED BY WHOLESALE NATURAL & ORGANIC FOOD SALES; FIGURE 3-40 PROMINENT TRANSACTIONS IN THE NUTRITION INDUSTRY, 2005-2006: NATURAL & ORGANIC AND FUNCTIONAL FOODS; FIGURE 3-41 GLOBAL ORGANIC MARKET ESTIMATE BY ORGANIC MONITOR, 2003 IN $MIL; FIGURE 5-4-1TOTAL FOODS AND ORGANIC FOODS CONSUMER SALES AND PENETRATION, 1997-2005; FIGURE 4-2 ORGANIC FOOD SALES OF TOTAL FOOD SALES, 2005 (CONSUMER SALES, $MIL).; FIGURE 4-3 ORGANIC FOOD CATEGORY SHARE, 2005. US CONSUMER SALES; FIGURE 4-4 ORGANIC FOOD CONSUMER SALES DOLLAR GROWTH, 2005; FIGURE 4-5 2005 ORGANIC PRODUCE AS A SUBSET OF U.S. ORGANIC FOODS INDUSTRY (US CONSUMER SALES).; FIGURE 4-6 PENETRATION OF ORGANIC PRODUCTS BY PRODUCT CATEGORY IN 2005; FIGURE 4-7 PENETRATION OF ORGANIC FOODS OF TOTAL FOOD SALES BY PRODUCT CATEGORY IN 2005; FIGURE 4-8 2005 ORGANIC PENETRATION BY CATEGORY: LEADERS; FIGURE 4-9 2005 ORGANIC PENETRATION BY CATEGORY: LAGGARDS; FIGURE 4-10 FIGURE 4-11 NATURAL VS. ORGANIC FOODS AND ORGANIC PENETRATION BY CATEGORY IN 2005; FIGURE 4-12 ANNUAL U.S. CONSUMER SALES OF NATURAL & ORGANIC FOODS (LEFT) AND ORGANIC FOODS ONLY (RIGHT), 1997-2010E IN $MIL; FIGURE 4-13 THE EVOLVING PENETRATION OF ORGANIC FOODS OF NATURAL & ORGANIC FOOD SALES BY PRODUCT CATEGORY IN 1997 AND 2005; FIGURE 4-14 2005’S FASTEST GROWING ORGANIC FOOD AND BEVERAGE CATEGORIES SCANNED BY SPINS (% SALES GROWTH); FIGURE 4-15 2005’S FASTEST GROWING ORGANIC FOOD AND BEVERAGE CATEGORIES SCANNED BY SPINS (% SALES GROWTH); FIGURE 4-16 DISTRIBUTION IN 2005; FIGURE 4-17 DISTRIBUTION OF US ORGANIC FOOD SALES BY SALES CHANNEL 2000-2005; FIGURE 4-18: SUMMARY OF BUSINESS DRIVERS IN THE U.S. ORGANIC FOOD INDUSTRY; FIGURE 4-19 ORGANIC LABELING CATEGORIES; FIGURE 4-20 WHAT DOES ORGANIC MEAN?; FIGURE 4-21: Q2 BRAND INTELLIGENCE; FIGURE 4-22 NBJ'S TOP ORGANIC DAIRY COMPANIES, 2005; FIGURE 4-23 ORGANIC DAIRY SALES, 1997-2005; FIGURE 4-24 ORGANIC MILK BRANDS; FIGURE 4-25 NBJ'S TOP ORGANIC MILK & CREAM COMPANIES, 2005; FIGURE 4-26 NBJ'S TOP ORGANIC YOGURT COMPANIES, 2005; FIGURE 4-27 ORGANIC EGG BRANDS; FIGURE 4-28 ORGANIC CHEESE BRANDS; FIGURE 4-29 ORGANIC BUTTER/OTHER DAIRY BRANDS; FIGURE 4-30 ORGANIC FROZEN DESSERT BRANDS; FIGURE 4-31 ORGANIC CATEGORY SHARE, 2005; FIGURE 4-32 TOTAL AND ORGANIC BREADS & GRAINS FOODS CONSUMER SALES AND PENETRATION, 1997-2005; FIGURE 4-33 NBJ'S TOP ORGANIC BREADS & GRAINS COMPANIES, 2005; FIGURE 4-34 ORGANIC BREADS & GRAINS SALES, 1997-2005; FIGURE 4-35 ORGANIC BREAKFAST CEREAL BRANDS; FIGURE 4-36 NBJ'S TOP ORGANIC BREAD (FRESH & FROZEN BAKED) COMPANIES, 2005; FIGURE 4-37 ORGANIC BREAD/BAKED GOODS BRANDS; FIGURE 4-38 ORGANIC COOKIE BRANDS; FIGURE 4-39 ORGANIC PASTA BRANDS; FIGURE 4-40 ORGANIC BAKING NEEDS BRANDS; FIGURE 4-41 ORGANIC CRACKER BRANDS; FIGURE 4-42 TOTAL AND ORGANIC BEVERAGE CONSUMER SALES AND PENETRATION, 1997-2005228 FIGURE 4-43 ORGANIC BEVERAGE CONSUMER SALES AND GROWTH, 1997-2005; FIGURE 4-44 ORGANIC BEVERAGES CHANNEL DISTRIBUTION, 2005; FIGURE 4-45 ORGANIC BEVERAGE SUB-CATEGORY PERFORMANCE, 2005; FIGURE 4-46 ORGANIC BEVERAGE SALES, 1997-2005; FIGURE 4-47 ORGANIC BEVERAGES GROWTH FORECAST, 2006; FIGURE 4-48 NBJ'S TOP ORGANIC SOYMILK COMPANIES, 2005; FIGURE 4-49 ORGANIC NON-DAIRY BRANDS; FIGURE 4-50 ORGANIC SHELF STABLE/FUNCTIONAL JUICE BRANDS; FIGURE 4-51 NBJ'S TOP ORGANIC TEA COMPANIES, 2005; FIGURE 4-52 ORGANIC TEA BRANDS; FIGURE 4-53 ORGANIC FRESH JUICE BRANDS; FIGURE 4-54 ORGANIC COCOA BRANDS; FIGURE 4-55 ORGANIC COFFEE BRANDS; FIGURE 4-56 ORGANIC WINE BRANDS; FIGURE 4-57 ORGANIC RICE AND NUT MILK BRANDS; FIGURE 4-58 ORGANIC SODA/SHELF STABLE DRINKS BRANDS; FIGURE 4-59 ORGANIC BEER BRANDS; FIGURE 4-60 ORGANIC FOOD CATEGORY SHARE, 2005; FIGURE 4-61 NBJ'S TOP ORGANIC SNACK FOOD COMPANIES, 2005; FIGURE 4-62 ORGANIC SNACK FOOD SALES, 1997-2005; FIGURE 4-63 ORGANIC & CONVENTIONAL CONFECTIONERY SALES 2005 (52-WEEK PERIOD ENDING JULY 7, 2005); FIGURE 4-64 ORGANIC SNACK BRANDS; FIGURE 4-65 ORGANIC NUTRITION BAR BRANDS; FIGURE 4-66 ORGANIC CHOCOLATE BRANDS; FIGURE 4-67 ORGANIC NUTS, SEEDS, FRUITS, & TRAIL MIX BRANDS; FIGURE 4-68 ORGANIC CANDY & GUM BRANDS; FIGURE 4-69 ORGANIC FOOD CATEGORY SHARE, 2005; FIGURE 4-70 TOTAL AND ORGANIC PACKAGED/PREPARED CONSUMER SALES AND PENETRATION, 1997-2005; FIGURE 4-71 TOTAL AND ORGANIC PACKAGED/PREPARED CONSUMER SALES AND GROWTH, 1997- 2005; FIGURE 4-72 ORGANIC PACKAGED/PREPARED FOODS CHANNEL DISTRIBUTION, 2005; FIGURE 4-73 NBJ'S TOP ORGANIC PACKAGED/PREPARED FOOD COMPANIES, 2005; FIGURE 4-74 ORGANIC PACKAGED/PREPARED FOODS SUB-CATEGORY PERFORMANCE, 2005; FIGURE 4-75 ORGANIC PACKAGED / PREPARED FOOD SALES, 1997-2005; FIGURE 4-76 ORGANIC PACKAGED/ PREPARED FOODS GROWTH FORECAST, 2006; FIGURE 4-77 NBJ'S TOP ORGANIC FROZEN PREPARED MEAL COMPANIES, 2005; FIGURE 4-78 ORGANIC FROZEN FOODS BRANDS; FIGURE 4-79 ORGANIC SOUP BRANDS; FIGURE 4-80 ORGANIC BABY FOOD BRANDS; FIGURE 4-81 ORGANIC TOFU/TEMPEH FOOD BRANDS; FIGURE 4-82 ORGANIC DESSERT BRANDS; FIGURE 4-83 ORGANIC DRIED PREPARED FOOD BRANDS; FIGURE 4-84 ORGANIC JAMS /PRESERVES; FIGURE 4-85 ORGANIC NUT BUTTER BRANDS; FIGURE 4-86 ORGANIC HONEY BRANDS; FIGURE 4-87 ORGANIC CANNED PREPARED FOOD BRANDS; FIGURE 4-88 NBJ'S TOP ORGANIC SAUCE/CONDIMENT COMPANIES, 2005; FIGURE 4-89 ORGANIC CONDIMENTS & SAUCES SALES, 1997-2005; FIGURE 4-90 ORGANIC SWEETENER BRANDS; FIGURE 4-91 ORGANIC SEASONING/SPICE BRANDS; FIGURE 4-92 ORGANIC SALSA BRANDS; FIGURE 4-93 ORGANIC DRESSINGS BRANDS; FIGURE 4-94 ORGANIC SPREAD BRANDS; FIGURE 4-95 ORGANIC SAUCES, SALSAS & DIPS BRANDS; FIGURE 4-96 ORGANIC SAUCE BRANDS; FIGURE 4-97 ORGANIC APPLE SAUCE BRANDS; FIGURE 4-98 ORGANIC KETCHUP BRANDS; FIGURE 4-99 NBJ'S TOP ORGANIC FRUIT & VEGETABLE COMPANIES, 2005; FIGURE 4-100 ORGANIC FRUIT & VEGETABLE SALES, 1997-2005; FIGURE 4-101 SELECTED ORGANIC FRESH PRODUCE BRANDS; FIGURE 4-102 ORGANIC FROZEN FRUIT & VEGETABLES BRANDS; FIGURE 4-103 ORGANIC CANNED/SHELF-STABLE VEGETABLE BRANDS; FIGURE 4-104 ORGANIC DRIED FRUIT BRANDS; FIGURE 4-105 ORGANIC FOOD CATEGORY SHARE, 2005; FIGURE 4-106 TOTAL AND ORGANIC MEAT, FISH, & POULTRY CONSUMER SALES AND PENETRATION, 1997-2005; FIGURE 4-107 ORGANIC MEAT, FISH, & POULTRY CONSUMER SALES AND GROWTH, 1997-2005; FIGURE 4-108 ORGANIC MEAT, POULTRY, & FISH CHANNEL DISTRIBUTION, 2005; FIGURE 4-109 NBJ'S TOP ORGANIC MEAT, FISH & POULTRY COMPANIES, 2005; FIGURE 4-110 ORGANIC MEAT, FISH & POULTRY SUB-CATEGORY PERFORMANCE, 2005; FIGURE 4-111 ORGANIC MEAT, FISH & POULTRY SALES, 1997-2005; FIGURE 4-112 ORGANIC MEAT, FISH & POULTRY GROWTH FORECAST, 2006; FIGURE 4-113 ORGANIC POULTRY BRANDS; FIGURE 4-114 ORGANIC BEEF BRANDS; FIGURE 4-115 ORGANIC PORK BRANDS; FIGURE 4-116 ORGANIC FIBER CATEGORY SHARE, 2005; FIGURE 4-117 OTHER ORGANIC SUB-CATEGORY PERFORMANCE, 2005; FIGURE 4-118 TOTAL AND ORGANIC HOUSEHOLD CLEANERS CONSUMER SALES AND PENETRATION, 2003-2005; FIGURE 4-119 PENETRATION OF ORGANIC HOUSEHOLD PRODUCTS /CLEANERS OF TOTAL HOUSEHOLD PRODUCTS /CLEANERS IN 2005; FIGURE 4-120 TOTAL AND ORGANIC PET FOOD CONSUMER SALES AND PENETRATION, 2003-2005384 FIGURE 4-121 PENETRATION OF ORGANIC PET FOOD OF PET FOOD IN 2005; FIGURE 4-122 TOTAL AND ORGANIC FLOWERS CONSUMER SALES AND PENETRATION, 2003-2005386 FIGURE 4-123 PENETRATION OF ORGANIC FLOWERS OF TOTAL FLOWER SALES IN 2005; FIGURE 4-124 OTHER ORGANIC CATEGORY GROWTH FORECAST, 2006; FIGURE 4-125 OTHER ORGANIC FORECASTED AVERAGE ANNUAL SALES DOLLAR GROWTH, 2007- 2010

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