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NBJ Integrative Medicine Report

Nutrition Business Journal
March 8, 2011
SKU: NUT6800434

Abstract Table of Contents Related Reports

Countries covered: United States

With passage of the Patient Protection and Affordable Care Act in 2010, the cards are now on the proverbial table for healthcare reform in the United States. Funding levels for a public trust long championed by Senator Tom Harkin (D-IA) increase from $500 million in 2010 to $2 billion annually starting in 2015, totaling $15 billion over the next ten years. There’s no clearer evidence that integrative medicine has entered the mainstream discussion of health and wellness, as well as the often heated public debate about ways to meaningfully address an escalating healthcare crisis.

“For the first time in history, we have decided not just to pay lip service to wellness and prevention, but actually to invest in wellness and prevention in a very robust way,” said Senator Harkin in a September floor statement. While the ultimate presentation of healthcare reform to the American public and final authorization levels remain uncertain, especially in light of recent state court decisions to overturn the individual mandate as unconstitutional, one thing is very clear. “This law, for the first time, directly and explicitly includes the concepts and language of integrative healthcare, integrative healthcare practitioners, and complementary and alternative medicine,” said John Weeks, publisher and editor of the Integrator Blog. “That’s a change.”

Specific language in the law does give reference to “integrative health” in delineating the top priorities of a health council tasked with enacting the law. President Obama himself is also tasked with the establishment of an advisory panel to guide the council, defined as “a diverse group of licensed health professionals, including integrative health practitioners” with experience in, among other disciplines, preventive medicine. The power brokers in Washington have clearly warmed to integrative approaches to healthcare, and the industry stands poised to dramatically benefit from its mounting contribution to public health in the United States.

1. EXECUTIVE SUMMARY
2. ACKNOWLEDGEMENTS & DEFINITIONS: 2.1. ACKNOWLEDGEMENTS; 2.2. RESEARCH METHODOLOGY; 2.3. DEFINITIONS
3. MARKET DATA & OVERVIEW: 3.1. U.S. NUTRITION INDUSTRY; 3.2. U.S. SUPPLEMENT INDUSTRY
4. U.S. HEALTHCARE & INTEGRATIVE MEDICINE MARKETS: 4.1. U.S. HEALTHCARE EXPENDITURES; 4.2. PRACTITIONER POPULATION; 4.1. SUPPLEMENT SALES; 4.2. THERAPY/SERVICE REVENUES; 4.3. A BRIEF HISTORY OF INTEGRATIVE MEDICINE; 4.4. TRENDS
5. INTEGRATIVE MEDICINE MODALITIES: 5.1. ACUPUNCTURE; 5.2. AYURVEDA; 5.3. CHIROPRACTIC; 5.4. HOMEOPATHY; 5.5. MASSAGE THERAPY; 5.6. NATUROPATHY; 5.7. NURSES/MDS; 5.8. OSTEOPATHY; 5.9. TRADITIONAL CHINESE MEDICINE
6. CONDITION SPECIFIC MARKETS: 6.1. OVERVIEW; 6.2. CONDITION-SPECIFIC SEGMENTATION; 6.3. TRENDS; 6.4. GENERAL HEALTH; 6.5. COLD/FLU-IMMUNE; 6.6. SPORTS/ENERGY/WEIGHT-LOSS; 6.7. BRAIN/MENTAL ACUITY; 6.8. INSOMNIA; 6.9. MOOD/DEPRESSION; 6.10. MENOPAUSE; 6.11. CARDIO/HEARTH HEALTH; 6.12. JOINT HEALTH; 6.13. SEXUAL HEALTH; 6.14. BONE HEALTH; 6.15. GASTROINTESTINAL HEALTH; 6.16. DIABETES; 6.17. CANCER PREVENTION; 6.18. HAIR/SKIN/NAILS; 6.19. VISION/EYE HEALTH; 6.20. ANTI-AGING
7. CONSUMERS & INTEGRATIVE MEDICINE: 7.1. CONSUMER SUPPLEMENT USAGE & SPENDING; 7.2. CHILDREN’S SUPPLEMENT USAGE; 7.3. TOP SUPPLEMENTS USED BY ADULTS VIA PRACTITIONERS; 7.4. CONSUMER SUPPLEMENT SURVEY; 7.5. TRENDS
8. PRACTITIONER CHANNEL: 8.1. NUTRITION INDUSTRY PRACTITIONER SALES; 8.2. SUPPLEMENT PRACTITIONER SALES; 8.3. PRACTITIONER SURVEY; 8.4. PRACTITIONER TRENDS
9. Q&A WITH INTEGRATIVE MEDICINE THOUGHT LEADERS: 9.1. WHAT DOES THE FUTURE HOLD FOR INTEGRATIVE MEDICINE?; 9.2. MULLIN: YOU’RE SEEING A NEW GENERATION OF DOCTORS THAT IS MORE OPEN TO SUPPLEMENTS; 9.3. HARTMAN GROUP: CONSUMERS EMBRACE HOLISTIC VIEW OF HEALTH AND WELLNESS; 9.4. METAGENICS CEO: WE NEED ALTICOR’S BACKING TO MAKE A DENT IN CHRONIC ILLNESS EPIDEMIC; 9.5. GUARNERI: THERE'S A TIME FOR FISH OIL, AND THERE'S A TIME FOR BYPASS SURGERY
10. COMPANY & ORGANIZATION PROFILES
LIST OF FIGURES: Figure 1 1 U.S. Practitioner Supplement Sales Growth by Modality in 2009; Figure 3 1 U.S. Nutrition Industry Sales by Product , 1999-2009; Figure 3 2 U.S. Nutrition Industry Sales Growth by Product, 1999-2009; Figure 3 3 U.S. Total Nutrition Industry Sales by Channel in 2009; Figure 3 4 U.S. Nutrition Industry Sales & Growth by Channel in 2009; Figure 3 5 U.S. Nutrition Industry Sales by Product, 2010e-2017e; Figure 3 6 U.S. Nutrition Industry Sales Growth by Product, 2010e-2017e; Figure 3 7 U.S. Dietary Supplement Sales by Product , 1999-2009; Figure 3 8 U.S. Dietary Supplement Sales Growth by Product , 1999-2009; Figure 3 9 U.S. Dietary Supplement Sales by Product as % of Total , 1999-2009; Figure 3 10 U.S. Dietary Supplement Sales by Channel in 2009; Figure 3 11 U.S. Dietary Supplement Sales and Annual Growth by Channel, 2006-2009; Figure 3 12 U.S. Dietary Supplements Product Category Sales Growth, 2000-2017e; Figure 3 13 U.S. Dietary Supplements vs. Total Nutrition Industry Sales Growth, 2000-2017e; Figure 4 1 U.S. Healthcare Industry Expenditures, 2003-2010e; Figure 4 2 U.S. Gross Domestic Product vs. National Healthcare Expenditures Growth, 2000-2010e; Figure 4 3 U.S. Prescription Drug, OTC and Supplement Product Sales Growth, 2000-2010e; Figure 4-4 U.S. Integrative Licensed, Lay, Student & Part-Time Practitioner Population & Growth, 2000-2017e; Figure 4 5 U.S. Practitioner Population by Modality , 2000-2009; Figure 4 6 U.S. Practitioner Population by Modality , 2010e-2017e; Figure 4-7 U.S. Integrative Medicine Supplement Sales & Growth, 2000-2017e; Figure 4 8 U.S. Practitioner Supplement Sales by Modality , 2000-2009; Figure 4 9 Forecasted U.S. Practitioner Supplement Sales by Modality , 2010e-2017e; Figure 4-10 U.S. Integrative Medicine Service Revenues & Growth, 2000-2017e; Figure 4 11 U.S. Practitioner Service Revenues by Modality , 2000-2009; Figure 4 12 Forecasted U.S. Practitioner Service Revenues by Modality , 2010e-2017e; Figure 5-1 U.S. Acupuncture Professional Population & Growth, 2000-2017e; Figure 5 2 U.S. Acupuncturist Population, Licensed vs. Lay, 2000-2009; Figure 5-3 U.S. Acupuncture Supplement Sales & Growth, 2000-2017e; Figure 5 4 U.S. Acupuncturist Supplement Sales & Growth, 2000-2009; Figure 5 5 U.S. Acupuncturist Supplement Forecast Sales & Growth, 2010e-2017e; Figure 5 6 U.S. Acupuncturist Supplement Sales as a % of Total Practitioner Supplement Sales in 2009; Figure 5-7 U.S. Acupuncture Service Revenues & Growth, 2000-2017e; Figure 5 8 U.S. Acupuncturist Service Revenues & Growth, 2000-2009; Figure 5 9 U.S. Acupuncturist Forecast Service Revenues & Growth, 2010e-2017e; Figure 5-10 U.S. Ayurvedic Practitioner Population & Growth, 2000-2017e; Figure 5 11 U.S. Ayurvedic Population, Licensed vs. Lay, 2000-2009; Figure 5-12 U.S. Ayurveda Supplement Sales & Growth, 2000-2017e; Figure 5 13 U.S. Ayurveda Supplement Sales & Growth, 2000-2009; Figure 5 14 U.S. Ayurveda Supplement Forecast Sales & Growth, 2010e-2017e; Figure 5-15 U.S. Ayurveda Service Revenues & Growth, 2000-2017e; Figure 5 16 U.S. Ayurveda Service Revenues & Growth, 2000-2009; Figure 5 17 U.S. Ayurveda Forecast Service Revenues & Growth, 2010e-2017e; Figure 5-18 U.S. Chiropractic Practitioner Population & Growth, 2000-2017e; Figure 5 19 U.S. Chiropractic Practitioner Population, Licensed vs. Lay, 2000-2009; Figure 5-20 U.S. Chiropractic Supplement Sales & Growth, 2000-2017e; Figure 5 21 U.S. Chiropractic Supplement Sales & Growth, 2000-2009; Figure 5 22 U.S. Chiropractic Supplement Forecast Sales & Growth, 2010e-2017e; Figure 5 23 U.S. Chiropractic Supplement Sales as a % of Total Practitioner Supplement Sales in 2009; Figure 5-24 U.S. Chiropractic Service Revenues & Growth, 2000-2017e; Figure 5 25 U.S. Chiropractic Service Revenues & Growth, 2000-2009; Figure 5 26 U.S. Chiropractic Forecast Service Revenues & Growth, 2010e-2017e; Figure 5-27 U.S. Homeopathic Practitioner Population & Growth, 2000-2017e; Figure 5 28 U.S. Homeopathic Practitioner Population, Licensed vs. Lay, 2000-2009; Figure 5-29 U.S. Homeopathic Supplement Sales & Growth, 2000-2017e; Figure 5 30 U.S. Homeopathic Supplement Sales & Growth, 2000-2009; Figure 5 31 U.S. Homeopathic Supplement Forecast Sales & Growth, 2010e-2017e; Figure 5 32 U.S. Homeopathic Supplement Sales as a % of Total Practitioner Supplement Sales in 2009; Figure 5-33 U.S. Homeopathic Service Revenues & Growth, 2000-2017e; Figure 5 34 U.S. Homeopathic Service Revenues & Growth, 2000-2009; Figure 5 35 U.S. Homeopathic Forecast Service Revenues & Growth, 2010e-2017e; Figure 5-36 U.S. Massage Therapy Practitioner Population & Growth, 2000-2017e; Figure 5 37 U.S. Massage Therapy Practitioner Population, Licensed vs. Lay, 2000-2009; Figure 5-38 U.S. Massage Therapy Supplement Sales & Growth, 2000-2017e; Figure 5 39 U.S. Massage Therapy Supplement Sales & Growth, 2000-2009; Figure 5 40 U.S. Massage Therapy Supplement Forecast Sales & Growth, 2010e-2017e; Figure 5 41 U.S. Massage Therapy Supplement Sales as a % of Total Practitioner Supplement Sales in 2009; Figure 5-42 U.S. Massage Therapy Service Revenues & Growth, 2000-2017e; Figure 5 43 U.S. Massage Therapy Service Revenues & Growth, 2000-2009; Figure 5 44 U.S. Massage Therapy Forecast Service Revenues & Growth, 2010e-2017e; Figure 5-45 U.S. Naturopathy Practitioner Population & Growth, 2000-2017e; Figure 5 46 U.S. Naturopathy Practitioner Population, Licensed vs. Lay, 2000-2009; Figure 5-47 U.S. Naturopathy Supplement Sales & Growth, 2000-2017e; Figure 5 48 U.S. Naturopathy Supplement Sales & Growth, 2000-2009; Figure 5 49 U.S. Naturopathy Supplement Forecast Sales & Growth, 2010e-2017e; Figure 5 50 U.S. Naturopathy Supplement Sales as a % of Total Practitioner Supplement Sales in 2009; Figure 5-51 U.S. Naturopathy Service Revenues & Growth, 2000-2017e; Figure 5 52 U.S. Naturopathy Service Revenues & Growth, 2000-2009; Figure 5 53 U.S. Naturopathy Forecast Service Revenues & Growth, 2010e-2017e; Figure 5-54 U.S. Nurse/MD Practitioner Population & Growth, 2000-2017e; Figure 5 55 U.S. Nurse/MD Practitioner Population, Licensed vs. Lay, 2000-2009; Figure 5-56 U.S. Nurse/MD Supplement Sales & Growth, 2000-2017e; Figure 5 57 U.S. Nurse/MD Supplement Sales & Growth, 2000-2009; Figure 5 58 U.S. Nurse/MD Supplement Forecast Sales & Growth, 2010e-2017e; Figure 5 59 U.S. Nurse/MD Supplement Sales as a % of Total Practitioner Supplement Sales in 2009; Figure 5-60 U.S. Nurse/MD Service Revenues & Growth, 2000-2017e; Figure 5 61 U.S. Nurse/MD Service Revenues & Growth, 2000-2009; Figure 5 62 U.S. Nurse/MD Forecast Service Revenues & Growth, 2010e-2017e; Figure 5-63 U.S. Osteopathic Practitioner Population & Growth, 2000-2017e; Figure 5 64 U.S. Osteopathic Practitioner Population, Licensed vs. Lay, 2000-2009; Figure 5-65 U.S. Osteopathic Supplement Sales & Growth, 2000-2017e; Figure 5 66 U.S. Osteopathic Supplement Sales & Growth, 2000-2009; Figure 5 67 U.S. Osteopathic Supplement Forecast Sales & Growth, 2010e-2017e; Figure 5 68 U.S. Osteopathic Supplement Sales as a % of Total Practitioner Supplement Sales in 2009; Figure 5-69 U.S. Osteopathic Service Revenues & Growth, 2000-2017e; Figure 5 70 U.S. Osteopathic Service Revenues & Growth, 2000-2009; Figure 5 71 U.S. Osteopathic Forecast Service Revenues & Growth, 2010e-2017e; Figure 5-72 U.S. TCM Practitioner Population & Growth, 2000-2017e; Figure 5 73 U.S. TCM Practitioner Population, Licensed vs. Lay, 2000-2009; Figure 5-74 U.S. TCM Supplement Sales & Growth, 2000-2017e; Figure 5 75 U.S. TCM Supplement Sales & Growth, 2000-2009; Figure 5 76 U.S. TCM Supplement Forecast Sales & Growth, 2010e-2017e; Figure 5 77 U.S. TCM Supplement Sales as a % of Total Practitioner Supplement Sales in 2009; Figure 5-78 U.S. TCM Service Revenues & Growth, 2000-2017e; Figure 5 79 U.S. TCM Service Revenues & Growth, 2000-2009; Figure 5 80 U.S. TCM Forecast Service Revenues & Growth, 2010e-2017e; Figure 6 1 U.S. Supplement Sales by Condition in 2009; Figure 6 2 U.S. Dietary Supplement Sales & Growth by Condition Specific Market, 2005-2009; Figure 6 3 U.S. Healthcare Product Sales by Market, 1999-2009; Figure 6 4 U.S. Healthcare Product Sales by Top 17 Conditions, 1999-2009; Figure 6 5 U.S. Condition Specific Supplement, OTC and Rx Sales in 2009; Figure 6 6 U.S. General Health Condition Specific Supplement Sales by Product in 2009; Figure 6-7 U.S. General Health Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 8 U.S. General Health Condition Specific Supplement Sales, 1999-2009; Figure 6 9 U.S. Cold/Flu-Immune Condition Specific Supplement Sales by Product in 2009; Figure 6-10 U.S. Cold/Flu-Immune Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 11 U.S. Cold/Flu-Immune Condition Specific Sales by Market, 1999-2009; Figure 6 12 U.S. Sports/Energy/Weight-Loss Condition Specific Supplement Sales by Product in 2009; Figure 6-13 U.S. Sports/Energy/Weight-Loss Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 14 U.S. Sports/Energy/Weight-Loss Condition Specific Sales by Market, 1999-2007; Figure 6 15 U.S. Sports/Energy/Weight-Loss Condition Specific Supplement Sales, 1999-2009; Figure 6 16 U.S. Brain/Mental Acuity Condition Specific Supplement Sales by Product in 2009; Figure 6-17 U.S. Brain/Mental Acuity Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 18 U.S. Brain/Mental Acuity Condition Specific Sales by Market, 2003-2009; Figure 6 19 U.S. Brain/Mental Acuity Condition Specific Supplement Sales, 1999-2009; Figure 6 20 U.S. Insomnia Condition Specific Supplement Sales by Product in 2009; Figure 6-21 U.S. Insomnia Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 22 U.S. Insomnia Condition Specific Sales by Market, 1999-2009; Figure 6 23 U.S. Insomnia Condition Specific Supplement Sales, 1999-2009; Figure 6 24 U.S. Mood/Depression Condition Specific Supplement Sales by Product in 2009; Figure 6-25 U.S. Mood/Depression Condition Specific Supplement Sales & Growth, 1999-2009; Figure 7 27 U.S. Mood/Depression Condition Specific Sales by Market, 1999-2009; Figure 7 28 U.S. Mood/Depression Condition Specific Supplement Sales, 1999-2009; Figure 7 29 U.S. Menopause Condition Specific Supplement Sales by Product in 2009; Figure 6-29 U.S. Menopause Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 30 U.S. Menopause Condition Specific Sales by Market, 1999-2009; Figure 6 31 U.S. Menopause Condition Specific Supplement Sales, 1999-2009; Figure 6 32 U.S. Cardio/Heart Health Condition Specific Supplement Sales by Product in 2009; Figure 6-33 U.S. Cardio/Heart Health Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 34 U.S. Cardio/Heart Health Condition Specific Sales by Market, 1999-2009; Figure 6 35 U.S. Cardio/Heart Health Condition Specific Supplement Sales, 1999-2009; Figure 6 36 U.S. Joint Health Condition Specific Supplement Sales by Product in 2009; Figure 7-38 U.S. Joint Health Condition Specific Supplement Sales & Growth, 1999-2009; Figure 7 39 U.S. Joint Health Condition Specific Sales by Market, 1999-2009; Figure 7 40 U.S. Joint Health Condition Specific Supplement Sales, 1999-2009; Figure 6 40 U.S. Sexual Health Condition Specific Supplement Sales by Product in 2009; Figure 6-41 U.S. Sexual Health Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 42 U.S. Sexual Health Condition Specific Sales by Market, 1999-2009; Figure 6 43 U.S. Sexual Health Condition Specific Supplement Sales, 1999-2009; Figure 6 44 U.S. Bone Health Condition Specific Supplement Sales by Product in 2009; Figure 6-45 U.S. Bone Health Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 46 U.S. Bone Health Condition Specific Supplement Sales, 1999-2009; Figure 6 47 U.S. Gastrointestinal Health Condition Specific Supplement Sales by Product in 2009; Figure 6-48 U.S. Gastrointestinal Health Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 49 U.S. Gastrointestinal Health Condition Specific Sales by Market, 1999-2009; Figure 6 50 U.S. Gastrointestinal Health Condition Specific Supplement Sales, 1999-2009; Figure 6 51 U.S. Diabetes Condition Specific Supplement Sales by Product in 2009; Figure 6-52 U.S. Diabetes Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 53 U.S. Diabetes Health Condition Specific Sales by Market, 1999-2009; Figure 6 54 U.S. Diabetes Health Condition Specific Supplement Sales, 1999-2009; Figure 6 55 U.S. Cancer Prevention Condition Specific Supplement Sales by Product in 2009; Figure 6-56 U.S. Cancer Prevention Condition Specific Supplement Sales & Growth, 1999-2009; Figure 6 57 U.S. Cancer Prevention Condition Specific Sales by Market, 1999-2009; Figure 6 58 U.S. Cancer Prevention Condition Specific Supplement Sales, 1999-2009; Figure 6 59 U.S. Hair/Skin/Nails Condition Specific Supplement Sales by Product in 2009; Figure 6 60 U.S. Hair/Skin/Nails Condition Specific Supplement Sales, 2006-2009; Figure 6 61 U.S. Vision Condition Specific Supplement Sales by Product in 2009; Figure 6 62 U.S. Vision Condition Specific Supplement Sales, 2006-2009; Figure 6 63 U.S. Anti-Aging Condition Specific Supplement Sales by Product in 2009; Figure 6 64 U.S. Anti-Aging Condition Specific Supplement Sales, 2006-2009; Figure 7 1 U.S. Consumer Use of Dietary Supplements in 2009; Figure 7 2 U.S. Consumer Use of Dietary Supplements in 1999; Figure 7 3 U.S. Children’s Nonvitamin, Nonmineral Supplement Usage, 2007; Figure 7 4 U.S. Adult Nonvitamin, Nonmineral Supplement Usage, 2007; Figure 7-5 NBJ Survey: Top Factors When Choosing Which Supplements to Purchase; Figure 7 6 NBJ Survey: Recession’s Effect on Supplement Usage; Figure 7-7 NBJ Survey: Top Factors When Choosing Where to Purchase Supplements; Figure 7-8 NBJ Survey: Top Children’s Supplements; Figure 7 9 U.S. Dietary Supplement Sales by Channel, 1999-2009; Figure 7 10 U.S. Dietary Supplement Sales and Annual Growth by Channel, 2006-2009; Figure 7-11 NBJ Survey: Reasons for Not Taking Supplements; Figure 7-12 NBJ Survey: Convincing Non-Users to Use Supplements Regularly; Figure 8 1 U.S. Nutrition Industry Practitioner Channel S.W.O.T. Analysis; Figure 8 2 U.S. Nutrition Industry Practitioner Sales & Growth, 1997-2009; Figure 8 3 U.S. Nutrition Industry Practitioner Sales as a % of Total Nutrition Industry Sales in 2009; Figure 8 4 U.S. Practitioner Nutrition Sales as a % of Direct Nutrition Sales in 2009; Figure 8 5 U.S. Nutrition Industry Practitioner vs. Total Direct Sales and Growth, 1999-2009; Figure 8 6 U.S. Nutrition Industry Practitioner vs. Total Direct Sales and Growth, 2010e-2017e; Figure 8 7 U.S. Nutrition Industry Practitioner Sales & Growth, 2000-2017e; Figure 8 8 U.S. Nutrition Industry Practitioner Sales by Product, 1999 vs. 2009; Figure 8 9 U.S. Nutrition Practitioner Sales by Product, 1997-2009; Figure 8 10 U.S. Practitioner Supplement Sales & Growth, 1999-2009; Figure 8 11 U.S. Practitioner Supplement Sales as a % of Total Supplement Sales in 2009; Figure 8 12 U.S. Practitioner Supplement Sales as a % of Direct Supplement Sales in 2009; Figure 8 13 U.S. Supplement Practitioner vs. Total Direct Sales and Growth, 1999-2009; Figure 8 14 U.S. Supplement Practitioner vs. Total Direct Sales and Growth, 2010e-2017e; Figure 8 15 U.S Practitioner Supplement Sales by Product, 1999 vs. 2009; Figure 8 16 U.S. Practitioner Supplement Sales by Product, 1999-2009; Figure 8 17 U.S. Practitioner Supplement Sales Growth by Product, 2000-2009; Figure 8 18 U.S. Practitioner Supplement Sales by Product as % of Total, 1999-2009; Figure 8 19 U.S. Practitioner Supplement Sales & Growth, 2000-2017e; Figure 8 20 U.S. Practitioner Supplement Sales by Product, 2010e-2017e; Figure 8 21 U.S. Practitioner Supplement Sales Growth by Product, 2010e-2017e 210 Figure 8 22 U.S. Practitioner Supplement Sales by Product as % of Total, 2010e-2017e 210 Figure 8 23 Top Companies - U.S. Supplement Sales in the Healthcare Practitioner Sales Channel in 2009; Figure 8 24 How Knowledgeable Are You About Supplements?; Figure 8 25 Do You Sell Supplements in Your Office?; Figure 8 26 Where Practitioners Not Selling Supplements Recommend Patients Go to Buy Supplements; Figure 8 27 NBJ Practitioner Survey: Percentage of Patients Buying Supplements in Practitioner Office; Figure 8 28 NBJ Practitioner Survey: Where Do You Buy the Supplements You Sell Patients?; Figure 8 29 NBJ Practitioner Survey: Breakdown of Supplement Sales by Product Category; Figure 8 30 NBJ Practitioner Survey: Factors Affecting Which Supplement Brands are Stocked; Figure 8 31 NBJ Practitioner Survey: Dollar Amount of Average Supplement Sale; Figure 8 32 NBJ Practitioner Survey: Supplement Sales in 2009 vs. 2008; Figure 10 1 Atrium Innovations S.W.O.T. Analysis; Figure 10 2 Designs for Health S.W.O.T. Analysis; Figure 10 3 Emerson Ecologics S.W.O.T. Analysis; Figure 10 4 Amerifit Brands S.W.O.T. Analysis; Figure 10 5 Metabolic Maintenance S.W.O.T. Analysis; Figure 10 6 Metagenics S.W.O.T. Analysis; Figure 10 7 Nordic Naturals S.W.O.T. Analysis; Figure 10 8 Standard Process S.W.O.T. Analysis; Figure 10 9 Thorne S.W.O.T. Analysis; Figure 10 10 Xymogen S.W.O.T. Analysis

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