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NBJ's Healthy Foods Report 2010

Nutrition Business Journal
June 7, 2010
SKU: NUT6000015

Abstract Table of Contents Search inside this report Related Reports

The healthy foods market in the United States kept pace with overall food industry growth in 2009, but this is far from good news. Annual growth rates continue to slip for healthy foods, which has seen its star dull and tarnish in the protracted economic malaise. Data does suggest, however, that we may have hit the bottom, and growth rates should improve modestly in coming years. As growth takes meaningful hold, healthy foods should increase its share of the total foods market, reaching 23% penetration by 2017. The trends toward natural and organic food and beverages as safer and healthier consumer choices remain particularly strong.

NBJ predicts that natural and organic foods will grow the fastest of any healthy foods categories in the next eight years—with growth of organic reaching nearly 10% in 2012—as product categories like organic fruits & vegetables and natural meat, fish & poultry sidle into the mainstream.

Functional and lesser-evil foods will lose market share to the natural and organic categories in the future, NBJ projects, though functional should retain about a quarter of healthy food sales over the next eight years

With a forecast compound growth rate of nearly 9%, organic foods is expected to be the biggest competitor in healthy foods for the future. Compound annual growth for the total healthy foods industry should hover above 5% for the next eight years, just outpacing the growth of its largest categories, functional and lesser-evil foods.

1. Executive Summary
2. Acknowledgements & Definitions: 2.1. ACKNOWLEDGEMENTS; 2.2. RESEARCH METHODOLOGY; 2.3. DEFINITIONS
3. U.S. Food Market Overview: 3.1. U.S. TOTAL FOOD MARKET; 3.2. HEALTHY FOOD MARKET; 3.3. HEALTHY FOODS VS. TOTAL FOODS; 3.4. HEALTHY FOODS VS. NUTRITION INDUSTRY; 3.5. HEALTHY FOODS PRODUCT CATEGORY SALES; 3.6. TRENDS & CASE STUDIES
4. Functional Foods: 4.1. MARKET OVERVIEW; 4.2. PRODUCT CATEGORIES; 4.3. TRENDS & CASE STUDIES
5. Natural Foods: 5.1. MARKET OVERVIEW; 5.2. PRODUCT CATEGORIES; 5.3. TRENDS & CASE STUDIES
6. Organic Foods: 6.1. MARKET OVERVIEW; 6.2. PRODUCT CATEGORIES; 6.3. TRENDS & CASE STUDIES
7. Lesser-Evil Foods: 7.1. MARKET OVERVIEW; 7.2. PRODUCT CATEGORIES; 7.3. TRENDS & CASE STUDIES
Index Of Figures: Figure 1-1 U.S. Total Healthy Food Sales by Product, 2009; Figure 3-1 U.S. Total Food Sales by Product, 2009; Figure 3-2 U.S. Total Food Sales & Growth, 2000-2017e; Figure 3-3 U.S. Total Food Sales by Category, 2000-2009; Figure 3-4 U.S. Total Food Sales by Category, 2010e-2017e; Figure 3-5 U.S. Total Healthy Food Sales by Product, 2009; Figure 3-6 U.S. Healthy Food Sales by Product , 2000-2009; Figure 3-7 U.S. Healthy Food Sales Growth by Product, 2000-2009; Figure 3-8 U.S. Healthy Food Sales by Product as % of Total, 2000-2009; Figure 3-9 U.S. Healthy Food Sales Growth by Product, 2009; Figure 3-10 U.S. Healthy Food Sales & Growth, 2000-2017e; Figure 3-11 U.S. Healthy Food Sales by Product, 2010e-2017e; Figure 3-12 U.S. Healthy Food Sales Growth by Product, 2010e-2017e; Figure 3-13 U.S. Healthy Food Sales by Product as % of Total, 2010e-2017e; Figure 3-14 U.S. Healthy Foods Estimated Compound Annual Sales Growth, 2010e-2017e; Figure 3-15 U.S. Healthy Food vs. Total Food Sales, Growth and Penetration, 2000-2009; Figure 3-16 U.S. Healthy Food vs. Total Food Sales Growth, 2000-2017e; Figure 3-17 U.S. Healthy Food vs. Total Food Sales, Growth and Penetration, 2010e-2017e; Figure 3-18 U.S. Healthy Food vs. Nutrition Industry Sales, Growth and Penetration, 2000-2009; Figure 3-19 U.S. Healthy Food vs. Nutrition Industry Sales Growth, 2000-2017e; Figure 3-20 U.S. Healthy Dairy Sales by Product Category, 2009; Figure 3-21 U.S. Healthy Dairy Sales by Product Category, 2000-2009; Figure 3-22 U.S. Healthy Dairy Sales Growth by Product Category, 2000-2009; Figure 3-23 U.S. Healthy Dairy Sales & Growth, 2000-2017e; Figure 3-24 U.S. Healthy Dairy Sales by Product Category, 2010e-2017e; Figure 3-25 U.S. Healthy Dairy Sales Growth by Product Category, 2010e-2017e; Figure 3-26 U.S. Healthy Fruits & Vegetables Sales by Product Category, 2009; Figure 3-27 U.S. Healthy Fruits & Vegetables Sales by Product Category, 2000-2009; Figure 3-28 U.S. Healthy Fruits & Vegetables Sales Growth by Product Category, 2000-2009; Figure 3-29 U.S. Healthy Fruits & Vegetables Sales & Growth, 2000-2017e; Figure 3-30 U.S. Healthy Fruits & Vegetables Sales by Product Category, 2010e-2017e; Figure 3-31 U.S. Healthy Fruits & Vegetables Sales Growth by Product Category, 2010e-2017e; Figure 3-32 U.S. Healthy Breads & Grains Sales by Product Category, 2009; Figure 3-33 U.S. Healthy Breads & Grains Sales by Product Category, 2000-2009; Figure 3-34 U.S. Healthy Breads & Grains Sales Growth by Product Category, 2000-2009; Figure 3-35 U.S. Healthy Breads & Grains Sales & Growth, 2000-2017e; Figure 3-36 U.S. Healthy Breads & Grains Sales by Product Category, 2010e-2017e; Figure 3-37 U.S. Healthy Breads & Grains Sales Growth by Product Category, 2010e-2017e; Figure 3-38 U.S. Healthy Meat, Fish & Poultry Sales by Product Category, 2009; Figure 3-39 U.S. Healthy Meat, Fish & Poultry Sales by Product Category, 2000-2009; Figure 3-40 U.S. Healthy Meat, Fish & Poultry Sales Growth by Product Category, 2000-2009; Figure 3-41 U.S. Healthy Meat, Fish & Poultry Sales & Growth, 2000-2017e; Figure 3-42 U.S. Healthy Meat, Fish & Poultry Sales by Product Category, 2010e-2017e; Figure 3-43 U.S. Healthy Meat, Fish & Poultry Sales Growth by Product Category, 2010e-2017e; Figure 3-44 U.S. Healthy Beverage Sales by Product Category, 2009; Figure 3-45 U.S. Healthy Beverage Sales by Product Category, 2000-2009; Figure 3-46 U.S. Healthy Beverage Sales Growth by Product Category, 2000-2009; Figure 3-47 U.S. Healthy Beverage Sales & Growth, 2000-2017e; Figure 3-48 U.S. Healthy Beverage sales by Product Category, 2010e-2017e; Figure 3-49 U.S. Healthy Beverage sales Growth by Product Category, 2010e-2017e; Figure 3-50 U.S. Healthy Snack Food Sales by Product Category, 2009; Figure 3-51 U.S. Healthy Snack Food Sales by Product Category, 2000-2009; Figure 3-52 U.S. Healthy Snack Food Sales Growth by Product Category, 2000-2009; Figure 3-53 U.S. Healthy Snack Food Sales & Growth, 2000-2017e; Figure 3-54 U.S. Healthy Snack Food Sales by Product Category, 2010e-2017e; Figure 3-55 U.S. Healthy Snack Food Sales Growth by Product Category, 2010e-2017e; Figure 3-56 U.S. Healthy Packaged & Prepared Food Sales by Product Category, 2009; Figure 3-57 U.S. Healthy Packaged & Prepared Food Sales by Product Category, 2000-2009; Figure 3-58 U.S. Healthy Packaged & Prepared Food Sales Growth by Product Category, 2000-2009; Figure 3-59 U.S. Healthy Packaged & Prepared Food Sales & Growth, 2000-2017e; Figure 3-60 U.S. Healthy Packaged & Prepared Food Sales by Product Category, 2010e-2017e; Figure 3-61 U.S. Healthy Packaged & Prepared Food Sales Growth by Product Category, 2010e-2017e; Figure 3-62 U.S. Healthy Condiments Sales by Product Category, 2009; Figure 3-63 U.S. Healthy Condiments Sales by Product Category, 2000-2009; Figure 3-64 U.S. Healthy Condiments Sales Growth by Product Category, 2000-2009; Figure 3-65 U.S. Healthy Condiments Sales & Growth, 2000-2017e; Figure 3-66 U.S. Healthy Condiments Sales by Product Category, 2010e-2017e; Figure 3-67 U.S. Healthy Condiments Sales Growth by Product Category, 2010e-2017e; Figure 4-1 U.S. Total Functional Food Sales by Product, 2009; Figure 4-2 U.S. Functional Food Sales & Growth, 1997-2009; Figure 4-3 U.S. Functional Food vs. Total Food Sales, Growth and Penetration, 2000-2009; Figure 4-4 U.S. Functional Food vs. Healthy Food Sales, Growth and Penetration, 2000-2009; Figure 4-5 U.S. Functional Food Sales by Category, 2000-2009; Figure 4-6 U.S. Functional Food Sales Growth by Category, 2000-2009; Figure 4-7 U.S. Functional Foods Categories as % of Total Functional Foods, 2000-2009; Figure 4-8 U.S. Functional Foods Annual Growth by Product, 2009; Figure 4-9 U.S. Functional Food Sales by Channel, 2009; Figure 4-10 U.S. Functional Foods Compound Annual Growth Rate by Channel, 2000-2009; Figure 4-11 U.S. Functional Food Sales & Growth Forecast 2000-2017e; Figure 4-12 U.S. Functional Foods Compound Annual Growth Rate by Product, 2010e-2017e; Figure 4-13 U.S. Functional Food Sales by Category, 2010e-2017e; Figure 4-14 U.S. Functional Food Sales Growth by Category, 2010e-2017e; Figure 4-15 U.S. Functional Foods Categories as % of Total Functional Foods, 2010e-2017e; Figure 4-16 U.S. Total Functional Dairy Sales by Product, 2009; Figure 4-17 U.S. Functional Dairy vs. Total Functional Food Sales, Growth and Penetration, 2000-2009; Figure 4-18 U.S. Functional Dairy vs. Total Dairy Sales, Growth and Penetration, 2000-2009; Figure 4-19 U.S. Functional Dairy Sales by Product Category, 2000-2009; Figure 4-20 U.S. Functional Dairy Sales Growth by Product Category, 2000-2009; Figure 4-21 U.S. Functional Dairy Sales & Growth, 2000-2017e; Figure 4-22 U.S. Functional Dairy vs. Total Functional Food Sales, Growth and Penetration, 2010e-2017e; Figure 4-23 U.S. Functional Dairy vs. Total Dairy Sales, Growth and Penetration, 2010-2017e; Figure 4-24 U.S. Functional Dairy Sales by Product Category, 2010e-2017e; Figure 4-25 U.S. Functional Dairy Sales Growth by Product Category, 2010e-2017e; Figure 4-26 U.S. Total Functional Breads & Grains Sales by Product, 2009; Figure 4-27 U.S. Functional Breads & Grains vs. Total Functional Food Sales, Growth and Penetration, 2000-2009; Figure 4-28 U.S. Functional Breads & Grains vs. Total Breads & Grains Sales, Growth and Penetration, 2000-2009; Figure 4-29 U.S. Functional Breads & Grains Sales by Product Category, 2000-2009; Figure 4-30 U.S. Functional Breads & Grains Sales Growth by Product Category, 2000-2009; Figure 4-31 U.S. Functional Breads & Grains Sales & Growth, 2000-2017e; Figure 4-32 U.S. Functional Breads & Grains vs. Total Functional Food Sales, Growth and Penetration, 2010e-2017e; Figure 4-33 U.S. Functional Breads & Grains vs. Total Breads & Grains Sales, Growth and Penetration, 2010-2017e; Figure 4-34 U.S. Functional Breads & Grains Sales by Product Category, 2010e-2017e; Figure 4-35 U.S. Functional Breads & Grains Sales Growth by Product Category, 2010e-2017e; Figure 4-36 U.S. Total Functional Beverage sales by Product, 2009; Figure 4-37 U.S. Functional Beverages vs. Total Functional Food Sales, Growth and Penetration, 2000-2009; Figure 4-38 U.S. Functional Beverages vs. Total Beverage Sales, Growth and Penetration, 2000-2009; Figure 4-39 U.S. Functional Beverage sales by Product Category, 2000-2009; Figure 4-40 U.S. Functional Beverage sales Growth by Product Category, 2000-2009; Figure 4-41 U.S. Functional Beverage sales & Growth, 2000-2017e; Figure 4-42 U.S. Functional Beverages vs. Total Functional Food Sales, Growth and Penetration, 2010e-2017e; Figure 4-43 U.S. Functional Beverages vs. Total Beverage Sales, Growth and Penetration, 2010-2017e; Figure 4-44 U.S. Functional Beverage Sales by Product Category, 2010e-2017e; Figure 4-45 U.S. Functional Beverage Sales Growth by Product Category, 2010e-2017e; Figure 4-46 U.S. Total Functional Snack Food Sales & Growth by Product, 2009; Figure 4-47 U.S. Functional Snacks vs. Total Functional Food Sales, Growth and Penetration, 2000-2009; Figure 4-48 U.S. Functional Snacks vs. Total Snack Food Sales, Growth and Penetration, 2000-2009; Figure 4-49 U.S. Functional Snack Sales by Product Category, 2000-2009; Figure 4-50 U.S. Functional Snack Sales Growth by Product Category, 2000-2009; Figure 4-51 U.S. Functional Snacks Sales & Growth, 2000-2017e; Figure 4-52 U.S. Functional Snacks vs. Total Functional Food Sales, Growth and Penetration, 2010e-2017e; Figure 4-53 U.S. Functional Snacks vs. Total Snack Food Sales, Growth and Penetration, 2010-2017e; Figure 4-54 U.S. Functional Snack Sales by Product Category, 2010e-2017e; Figure 4-55 U.S. Functional Snack Sales Growth by Product Category, 2010e-2017e; Figure 4-56 U.S. Total Functional Packaged & Prepared Sales by Product, 2009; Figure 4-57 U.S. Functional Packaged & Prepared vs. Total Functional Food Sales, Growth and Penetration, 2000-2009; Figure 4-58 U.S. Functional vs. Total Packaged &Prepared Food Sales, Growth and Penetration, 2000-2009; Figure 4-59 U.S. Functional Packaged & Prepared Food Sales by Product Category, 2000-2009; Figure 4-60 U.S. Functional Packaged & Prepared Food Sales Growth by Product Category, 2000-2009; Figure 4-61 U.S. Functional Packaged & Prepared Food Sales & Growth, 2000-2017e; Figure 4-62 U.S. Functional Packaged & Prepared vs. Total Functional Food Sales, Growth and Penetration, 2010e-2017e; Figure 4-63 U.S. Functional Packaged & Prepared vs. Total Packaged/Prep Sales, Growth and Penetration, 2010-2017e; Figure 4-64 U.S. Functional Packaged & Prepared Food Sales by Product Category, 2010e-2017e; Figure 4-65 U.S. Functional Packaged & Prepared Food Sales Growth by Product Category, 2010e-2017e; Figure 4-66 U.S. Total Functional Condiments Sales by Product, 2009; Figure 4-67 U.S. Functional Condiments vs. Total Functional Food Sales, Growth and Penetration, 2000-2009; Figure 4-68 U.S. Functional Condiments vs. Total Condiments Sales, Growth and Penetration, 2000-2009; Figure 4-69 U.S. Functional Condiments Sales by Product Category, 2000-2009; Figure 4-70 U.S. Functional Condiments Sales Growth by Product Category, 2000-2009; Figure 4-71 U.S. Functional Condiments Sales & Growth, 2000-2017e; Figure 4-72 U.S. Functional Condiments vs. Total Functional Food Sales, Growth and Penetration, 2010e-2017e; Figure 4-73 U.S. Functional Condiments vs. Total Condiment Sales, Growth and Penetration, 2010-2017e; Figure 4-74 U.S. Functional Condiment Sales by Product Category, 2010e-2017e; Figure 4-75 U.S. Functional Condiment Sales Growth by Product Category, 2010e-2017e; Figure 5-1 U.S. Total Natural Food Sales by Product, 2009; Figure 5-2 U.S. Natural Food Sales & Growth, 2000-2009; Figure 5-3 U.S. Natural Food vs. Total Food Sales, Growth and Penetration, 2000-2009; Figure 5-4 U.S. Natural Food vs. Healthy Food Sales, Growth and Penetration, 2000-2009; Figure 5-5 U.S. Natural Food Sales by Category, 2000-2009; Figure 5-6 U.S. Natural Food Sales Growth by Category, 2000-2009; Figure 5-7 U.S. Natural Food Categories as % of Total Natural Foods, 2000-2009; Figure 5-8 U.S. Natural Food Growth Rate by Product, 2009; Figure 5-9 U.S. Natural Food Sales by Channel, 2009; Figure 5-10 U.S. Natural Food Compound Annual Growth Rate by Channel, 2000-2009; Figure 5-11 U.S. Natural Food Sales & Growth Forecast 2000-2017e; Figure 5-12 U.S. Natural Foods Forecast vs. Total Food Sales Forecast, Growth and Penetration, 2010e-2017e; Figure 5-13 U.S. Natural Foods Forecast vs. Healthy Food Sales Forecast, Growth and Penetration, 2010e-2017e; Figure 5-14 U.S. Natural Foods Compound Annual Growth Rate by Product, 2010e-2017e; Figure 5-15 U.S. Natural Food Sales by Category, 2010e-2017e; Figure 5-16 U.S. Natural Food Sales Growth by Category, 2010e-2017e; Figure 5-17 U.S. Natural Food Categories as % of Total Natural Foods, 2010e-2017e; Figure 5-18 U.S. Total Natural Dairy Sales by Product, 2009; Figure 5-19 U.S. Natural Dairy vs. Total Natural Food Sales, Growth and Penetration, 2000-2009; Figure 5-20 U.S. Natural Dairy vs. Total Dairy Sales, Growth and Penetration, 2000-2009; Figure 5-21 U.S. Natural Dairy Sales by Product Category, 2000-2009; Figure 5-22 U.S. Natural Dairy Sales Growth by Product Category, 2000-2009; Figure 5-23 U.S. Natural Dairy Sales & Growth, 2000-2017e; Figure 5-24 U.S. Natural Dairy vs. Total Natural Food Sales, Growth and Penetration, 2010e-2017e; Figure 5-25 U.S. Natural Dairy vs. Total Dairy Sales, Growth and Penetration, 2010-2017e; Figure 5-26 U.S. Natural Dairy Sales by Product Category, 2010e-2017e; Figure 5-27 U.S. Natural Dairy Sales Growth by Product Category, 2010e-2017e; Figure 5-28 U.S. Total Natural Fruits & Vegetables Sales by Product, 2009; Figure 5-29 U.S. Natural Fruits & Vegetables vs. Total Natural Food Sales, Growth and Penetration, 2000-2009; Figure 5-30 U.S. Natural Fruits & Vegetables vs. Total Fruits & Vegetables Sales, Growth and Penetration, 2000-2009; Figure 5-31 U.S. Natural Fruits & Vegetables Sales by Product Category, 2000-2009; Figure 5-32 U.S. Natural Fruits & Vegetables Sales Growth by Product Category, 2000-2009; Figure 5-33 U.S. Natural Fruits & Vegetables Sales & Growth, 2000-2017e; Figure 5-34 U.S. Natural Fruits & Vegetables vs. Total Natural Food Sales, Growth and Penetration, 2010e-2017e; Figure 5-35 U.S. Natural Fruits & Vegetables vs. Total Fruits & Vegetables Sales, Growth and Penetration, 2010-2017e; Figure 5-36 U.S. Natural Fruits & Vegetables Sales by Product Category, 2010e-2017e; Figure 5-37 U.S. Natural Fruits & Vegetables Sales Growth by Product Category, 2010e-2017e; Figure 5-38 U.S. Total Natural Breads & Grains Sales by Product, 2009; Figure 5-39 U.S. Natural Breads & Grains vs. Total Natural Food Sales, Growth and Penetration, 2000-2009; Figure 5-40 U.S. Natural Breads & Grains vs. Total Breads & Grains Sales, Growth and Penetration, 2000-2009; Figure 5-41 U.S. Natural Breads & Grains Sales by Product Category, 2000-2009; Figure 5-42 U.S. Natural Breads & Grains Sales Growth by Product Category, 2000-2009; Figure 5-43 U.S. Natural Breads & Grains Sales & Growth, 2000-2017e; Figure 5-44 U.S. Natural Breads & Grains vs. Total Natural Food Sales, Growth and Penetration, 2010e-2017e 145; Figure 5-45 U.S. Natural Breads & Grains vs. Total Breads & Grains Sales, Growth and Penetration, 2010-2017e; Figure 5-46 U.S. Natural Breads & Grains Sales by Product Category, 2010e-2017e; Figure 5-47 U.S. Natural Breads & Grains Sales Growth by Product Category, 2010e-2017e; Figure 5-48 U.S. Total Natural Meat, Fish & Poultry Sales by Product, 2009; Figure 5-49 U.S. Natural Meat, Fish & Poultry vs. Total Natural Food Sales, Growth and Penetration, 2000-2009; Figure 5-50 U.S. Natural Meat, Fish & Poultry vs. Total Meat, Fish & Poultry Sales, Growth and Penetration, 2000-2009; Figure 5-51 U.S. Natural Meat, Fish & Poultry Sales by Product Category, 2000-2009; Figure 5-52 U.S. Natural Meat, Fish & Poultry Sales Growth by Product Category, 2000-2009; Figure 5-53 U.S. Natural Meat, Fish & Poultry Sales & Growth, 2000-2017e; Figure 5-54 U.S. Natural Meat, Fish & Poultry vs. Total Natural Food Sales, Growth and Penetration, 2010e-2017e; Figure 5-55 U.S. Natural vs. Total Meat, Fish & Poultry Sales, Growth and Penetration, 2010e-2017e; Figure 5-56 U.S. Natural Meat, Fish & Poultry Sales by Product Category, 2010e-2017e; Figure 5-57 U.S. Natural Meat, Fish & Poultry Sales Growth by Product Category, 2010e-2017e; Figure 5-58 U.S. Total Natural Beverage sales by Product, 2009; Figure 5-59 U.S. Natural Beverages vs. Total Natural Food Sales, Growth and Penetration, 2000-2009; Figure 5-60 U.S. Natural Beverages vs. Total Beverage sales, Growth and Penetration, 2000-2009; Figure 5-61 U.S. Natural Beverage sales by Product Category, 2000-2009; Figure 5-62 U.S. Natural Beverage sales Growth by Product Category, 2000-2009; Figure 5-63 U.S. Natural Beverage sales & Growth, 2000-2017e; Figure 5-64 U.S. Natural Beverages vs. Total Natural Food Sales, Growth and Penetration, 2010e-2017e; Figure 5-65 U.S. Natural Beverages vs. Total Beverage sales, Growth and Penetration, 2010-2017e; Figure 5-66 U.S. Natural Beverage sales by Product Category, 2010e-2017e; Figure 5-67 U.S. Natural Beverage sales Growth by Product Category, 2010e-2017e; Figure 5-68 U.S. Total Natural Snack Food Sales by Product, 2009; Figure 5-69 U.S. Natural Snack Food vs. Total Natural Food Sales, Growth and Penetration, 2000-2009; Figure 5-70 U.S. Natural Snack Food vs. Total Snack Food Sales, Growth and Penetration, 2000-2009; Figure 5-71 U.S. Natural Snack Food Sales by Product Category, 2000-2009; Figure 5-72 U.S. Natural Snack Food Sales Growth by Product Category, 2000-2009; Figure 5-73 U.S. Natural Snack Food Sales & Growth, 2000-2017e; Figure 5-74 U.S. Natural Snack Food vs. Total Natural Food Sales, Growth and Penetration, 2010e-2017e; Figure 5-75 U.S. Natural Snack Food vs. Total Snack Food Sales, Growth and Penetration, 2010-2017e; Figure 5-76 U.S. Natural Snack Food Sales by Product Category, 2010e-2017e; Figure 5-77 U.S. Natural Snack Food Sales Growth by Product Category, 2010e-2017e; Figure 5-78 U.S. Total Natural Packaged & Prepared Sales by Product, 2009; Figure 5-79 U.S. Natural Packaged & Prepared vs. Total Natural Food Sales, Growth and Penetration, 2000-2009; Figure 5-80 U.S. Natural vs. Total Packaged & Prepared Food Sales, Growth and Penetration, 2000-2009; Figure 5-81 U.S. Natural Packaged & Prepared Sales by Product Category, 2000-2009; Figure 5-82 U.S. Natural Packaged & Prepared Sales Growth by Product Category, 2000-2009; Figure 5-83 U.S. Natural Packaged & Prepared Sales & Growth, 2000-2017e; Figure 5-84 U.S. Natural Packaged & Prepared vs. Total Natural Food Sales, Growth and Penetration, 2010e-2017e; Figure 5-85 U.S. Natural vs. Total Packaged & Prepared Food Sales, Growth and Penetration, 2010-2017e; Figure 5-86 U.S. Natural Packaged & Prepared Sales by Product Category, 2010e-2017e; Figure 5-87 U.S. Natural Packaged & Prepared Sales Growth by Product Category, 2010e-2017e; Figure 5-88 U.S. Total Natural Condiments Sales by Product, 2009; Figure 5-89 U.S. Natural Condiments vs. Total Natural Food Sales, Growth and Penetration, 2000-2009; Figure 5-90 U.S. Natural Condiments vs. Total Condiments Sales, Growth and Penetration, 2000-2009; Figure 5-91 U.S. Natural Condiments Sales by Product Category, 2000-2009; Figure 5-92 U.S. Natural Condiments Sales Growth by Product Category, 2000-2009; Figure 5-93 U.S. Natural Condiments Sales & Growth, 2000-2017e; Figure 5-94 U.S. Natural Condiments vs. Total Natural Food Sales, Growth and Penetration, 2010e-2017e; Figure 5-95 U.S. Natural Condiments vs. Total Condiments Sales, Growth and Penetration, 2010-2017e; Figure 5-96 U.S. Natural Condiments Sales by Product Category, 2010e-2017e; Figure 5-97 U.S. Natural Condiments Sales Growth by Product Category, 2010e-2017e; Figure 6-1 U.S. Total Organic Food Sales by Product, 2009; Figure 6-2 U.S. Organic Food Sales & Growth, 2000-2009; Figure 6-3 U.S. Organic Food vs. Total Food Sales, Growth and Penetration, 2000-2009; Figure 6-4 U.S. Organic Food vs. Healthy Food Sales, Growth and Penetration, 2000-2009; Figure 6-5 U.S. Organic Food Sales by Category, 2000-2009; Figure 6-6 U.S. Organic Food Sales Growth by Category, 2000-2009; Figure 6-7 U.S. Organic Food Categories as % of Total Organic Foods, 2000-2009; Figure 6-8 U.S. Organic Food Growth Rate by Product, 2009; Figure 6-9 U.S. Organic Food Sales by Channel, 2009; Figure 6-10 U.S. Organic Food Compound Annual Growth Rate by Channel, 2000-2009; Figure 6-11 U.S. Organic Food Sales & Growth Forecast 2000-2017e; Figure 6-12 U.S. Organic Food Forecast vs. Total Food Sales Forecast, Growth and Penetration, 2010e-2017e . 183; Figure 6-13 U.S. Organic Food Forecast vs. Healthy Food Sales Forecast, Growth and Penetration, 2010e-2017e; Figure 6-14 U.S. Organic Food Compound Annual Growth Rate by Product, 2010e-2017e; Figure 6-15 U.S. Organic Food Sales by Category, 2010e-2017e; Figure 6-16 U.S. Organic Food Sales Growth by Category, 2010e-2017e; Figure 6-17 U.S. Organic Food Categories as % of Total Organic Foods, 2010e-2017e; Figure 6-18 U.S. Total Organic Dairy Sales by Product, 2009; Figure 6-19 U.S. Organic Dairy vs. Total Organic Food Sales, Growth and Penetration, 2000-2009; Figure 6-20 U.S. Organic Dairy vs. Total Dairy Sales, Growth and Penetration, 2000-2009; Figure 6-21 U.S. Organic Dairy Sales by Product Category, 2000-2009; Figure 6-22 U.S. Organic Dairy Sales Growth by Product Category, 2000-2009; Figure 6-23 U.S. Organic Dairy Sales & Growth, 2000-2017e; Figure 6-24 U.S. Organic Dairy vs. Total Organic Food Sales, Growth and Penetration, 2010e-2017e; Figure 6-25 U.S. Organic Dairy vs. Total Dairy Sales, Growth and Penetration, 2010-2017e; Figure 6-26 U.S. Organic Dairy Sales by Product Category, 2010e-2017e; Figure 6-27 U.S. Organic Dairy Sales Growth by Product Category, 2010e-2017e; Figure 6-28 U.S. Total Organic Fruits & Vegetables Sales by Product, 2009; Figure 6-29 U.S. Organic Fruits & Vegetables vs. Total Organic Food Sales, Growth and Penetration, 2000-2009; Figure 6-30 U.S. Organic Fruits & Vegetables vs. Total Fruits & Vegetables Sales, Growth and Penetration, 2000-2009; Figure 6-31 U.S. Organic Fruits & Vegetables Sales by Product Category, 2000-2009; Figure 6-32 U.S. Organic Fruits & Vegetables Sales Growth by Product Category, 2000-2009; Figure 6-33 U.S. Organic Fruits & Vegetables Sales & Growth, 2000-2017e; Figure 6-34 U.S. Organic Fruits & Vegetables vs. Total Organic Food Sales, Growth and Penetration, 2010e-2017e; Figure 6-35 U.S. Organic Fruits & Vegetables vs. Total Fruits & Vegetables Sales, Growth and Penetration, 2010-2017e; Figure 6-36 U.S. Organic Fruits & Vegetables Sales by Product Category, 2010e-2017e; Figure 6-37 U.S. Organic Fruits & Vegetables Sales Growth by Product Category, 2010e-2017e; Figure 6-38 U.S. Total Organic Breads & Grains Sales by Product, 2009; Figure 6-39 U.S. Organic Breads & Grains vs. Total Organic Food Sales, Growth and Penetration, 2000-2009; Figure 6-40 U.S. Organic Breads & Grains vs. Total Breads & Grains Sales, Growth and Penetration, 2000-2009; Figure 6-41 U.S. Organic Breads & Grains Sales by Product Category, 2000-2009; Figure 6-42 U.S. Organic Breads & Grains Sales Growth by Product Category, 2000-2009; Figure 6-43 U.S. Organic Breads & Grains Sales & Growth, 2000-2017e; Figure 6-44 U.S. Organic Breads & Grains vs. Total Organic Food Sales, Growth and Penetration, 2010e-2017e 199; Figure 6-45 U.S. Organic Breads & Grains vs. Total Breads & Grains Sales, Growth and Penetration, 2010-2017e; Figure 6-46 U.S. Organic Breads & Grains Sales by Product Category, 2010e-2017e; Figure 6-47 U.S. Organic Breads & Grains Sales Growth by Product Category, 2010e-2017e; Figure 6-48 U.S. Total Organic Meat, Fish & Poultry Sales by Product, 2009; Figure 6-49 U.S. Organic Meat, Fish & Poultry vs. Total Organic Food Sales, Growth and Penetration, 2000-2009; Figure 6-50 U.S. Organic Meat, Fish & Poultry vs. Total Meat, Fish & Poultry Sales, Growth and Penetration, 2000-2009; Figure 6-51 U.S. Organic Meat, Fish & Poultry Sales by Product Category, 2000-2009; Figure 6-52 U.S. Organic Meat, Fish & Poultry Sales Growth by Product Category, 2000-2009; Figure 6-53 U.S. Organic Meat, Fish & Poultry Sales & Growth, 2000-2017e; Figure 6-54 U.S. Organic Meat, Fish & Poultry vs. Total Organic Food Sales, Growth and Penetration, 2010e-2017e; Figure 6-55 U.S. Organic Meat, Fish & Poultry vs. Total Meat, Fish & Poultry Sales, Growth and Penetration, 2010-2017e; Figure 6-56 U.S. Organic Meat, Fish & Poultry Sales by Product Category, 2010e-2017e; Figure 6-57 U.S. Organic Meat, Fish & Poultry Sales Growth by Product Category, 2010e-2017e; Figure 6-58 U.S. Total Organic Beverage sales by Product, 2009; Figure 6-59 U.S. Organic Beverages vs. Total Organic Food Sales, Growth and Penetration, 2000-2009; Figure 6-60 U.S. Organic Beverages vs. Total Beverage sales, Growth and Penetration, 2000-2009; Figure 6-61 U.S. Organic Beverage sales by Product Category, 2000-2009; Figure 6-62 U.S. Organic Beverage sales Growth by Product Category, 2000-2009; Figure 6-63 U.S. Organic Beverage sales & Growth, 2000-2017e; Figure 6-64 U.S. Organic Beverages vs. Total Organic Food Sales, Growth and Penetration, 2010e-2017e; Figure 6-65 U.S. Organic Beverages vs. Total Beverage sales, Growth and Penetration, 2010-2017e; Figure 6-66 U.S. Organic Beverage sales by Product Category, 2010e-2017e; Figure 6-67 U.S. Organic Beverage sales Growth by Product Category, 2010e-2017e; Figure 6-68 U.S. Total Organic Snack Food Sales by Product, 2009; Figure 6-69 U.S. Organic Snack Food vs. Total Organic Food Sales, Growth and Penetration, 2000-2009; Figure 6-70 U.S. Organic Snack Food vs. Total Snack Food Sales, Growth and Penetration, 2000-2009; Figure 6-71 U.S. Organic Snack Food Sales by Product Category, 2000-2009; Figure 6-72 U.S. Organic Snack Food Sales Growth by Product Category, 2000-2009; Figure 6-73 U.S. Organic Snack Food Sales & Growth, 2000-2017e; Figure 6-74 U.S. Organic Snack Food vs. Total Organic Food Sales, Growth and Penetration, 2010e-2017e; Figure 6-75 U.S. Organic Snack Food vs. Total Snack Food Sales, Growth and Penetration, 2010-2017e; Figure 6-76 U.S. Organic Snack Food Sales by Product Category, 2010e-2017e; Figure 6-77 U.S. Organic Snack Food Sales Growth by Product Category, 2010e-2017e; Figure 6-78 U.S. Total Organic Packaged & Prepared Sales by Product, 2009; Figure 6-79 U.S. Organic Packaged & Prepared vs. Total Organic Food Sales, Growth and Penetration, 2000-2009; Figure 6-80 U.S. Organic vs. Total Packaged & Prepared Food Sales, Growth and Penetration, 2000-2009; Figure 6-81 U.S. Organic Packaged & Prepared Sales by Product Category, 2000-2009; Figure 6-82 U.S. Organic Packaged & Prepared Sales Growth by Product Category, 2000-2009; Figure 6-83 U.S. Organic Packaged & Prepared Sales & Growth, 2000-2017e; Figure 6-84 U.S. Organic Packaged & Prepared vs. Total Organic Food Sales, Growth and Penetration, 2010e-2017e; Figure 6-85 U.S. Organic vs. Total Packaged & Prepared Food Sales, Growth and Penetration, 2010-2017e; Figure 6-86 U.S. Organic Packaged & Prepared Sales by Product Category, 2010e-2017e; Figure 6-87 U.S. Organic Packaged & Prepared Sales Growth by Product Category, 2010e-2017e; Figure 6-88 U.S. Total Organic Condiments Sales by Product, 2009; Figure 6-89 U.S. Organic Condiments vs. Total Organic Food Sales, Growth and Penetration, 2000-2009; Figure 6-90 U.S. Organic Condiments vs. Total Condiments Sales, Growth and Penetration, 2000-2009; Figure 6-91 U.S. Organic Condiments Sales by Product Category, 2000-2009; Figure 6-92 U.S. Organic Condiments Sales Growth by Product Category, 2000-2009; Figure 6-93 U.S. Organic Condiments Sales & Growth, 2000-2017e; Figure 6-94 U.S. Organic Condiments vs. Total Organic Food Sales, Growth and Penetration, 2010e-2017e; Figure 6-95 U.S. Organic Condiments vs. Total Condiments Sales, Growth and Penetration, 2010-2017e; Figure 6-96 U.S. Organic Condiments Sales by Product Category, 2010e-2017e; Figure 6-97 U.S. Organic Condiments Sales Growth by Product Category, 2010e-2017e; Figure 7-1 U.S. Total Lesser-Evil Food Sales by Product, 2009; Figure 7-2 U.S. Lesser-Evil Food Sales & Growth, 1997-2009; Figure 7-3 U.S. Lesser-Evil Food vs. Total Food Sales, Growth and Penetration, 2000-2009; Figure 7-4 U.S. Lesser-Evil Food vs. Healthy Food Sales, Growth and Penetration, 2000-2009; Figure 7-5 U.S. Lesser-Evil Food Sales by Category, 2000-2009; Figure 7-6 U.S. Lesser-Evil Food Sales Growth by Category, 2000-2009; Figure 7-7 U.S. Lesser-Evil Food Categories as % of Total Lesser-Evil Foods, 2000-2009; Figure 7-8 U.S. Lesser-Evil Food Growth by Product, 2009; Figure 7-9 U.S. Lesser-Evil Food Sales by Dietary Category, 2009; Figure 7-10 Lesser-evil Food Sales and Growth by Dietary Category, 2008-2010; Figure 7-11 U.S. Lesser-Evil Food Sales & Growth Forecast 2000-2017e; Figure 7-12 U.S. Lesser-Evil Food Forecast vs. Total Food Sales Forecast, Growth and Penetration, 2010e-2017e; Figure 7-13 U.S. Lesser-Evil Food Forecast vs. Healthy Food Sales Forecast, Growth and Penetration, 2010e-2017e; Figure 7-14 U.S. Lesser-Evil Food Compound Annual Growth Rate by Product, 2010e-2017e; Figure 7-15 U.S. Lesser-Evil Food Sales by Category, 2010e-2017e; Figure 7-16 U.S. Lesser-Evil Food Sales Growth by Category, 2010e-2017e; Figure 7-17 U.S. Lesser-Evil Food Categories as % of Total Lesser-Evil Foods, 2010e-2017e; Figure 7-18 U.S. Total Lesser-Evil Dairy Sales by Product, 2009; Figure 7-19 U.S. Lesser-Evil Dairy vs. Total Lesser-Evil Food Sales, Growth and Penetration, 2000-2009; Figure 7-20 U.S. Lesser-Evil Dairy vs. Total Dairy Sales, Growth and Penetration, 2000-2009; Figure 7-21 U.S. Lesser-Evil Dairy Sales by Product Category, 2000-2009; Figure 7-22 U.S. Lesser-Evil Dairy Sales Growth by Product Category, 2000-2009; Figure 7-23 U.S. Lesser-Evil Dairy Sales & Growth, 2000-2017e; Figure 7-24 U.S. Lesser-Evil Dairy vs. Total Food Sales, Growth and Penetration, 2010e-2017e; Figure 7-25 U.S. Lesser-Evil Dairy vs. Total Dairy Sales, Growth and Penetration, 2010-2017e; Figure 7-26 U.S. Lesser-Evil Dairy Sales by Product Category, 2010e-2017e; Figure 7-27 U.S. Lesser-Evil Dairy Sales Growth by Product Category, 2010e-2017e; Figure 7-28 U.S. Total Lesser-Evil Fruits & Vegetables Sales by Product, 2009; Figure 7-29 U.S. Lesser-Evil Fruits & Vegetables vs. Total Lesser-Evil Food Sales, Growth and Penetration, 2000-2009; Figure 7-30 U.S. Lesser-Evil Fruits & Vegetables vs. Total Fruits & Vegetables Sales, Growth and Penetration, 2000-2009; Figure 7-31 U.S. Lesser-Evil Fruits & Vegetables Sales by Product Category, 2000-2009; Figure 7-32 U.S. Lesser-Evil Fruits & Vegetables Sales Growth by Product Category, 2000-2009; Figure 7-33 U.S. Lesser-Evil Fruits & Vegetables Sales & Growth, 2000-2017e; Figure 7-34 U.S. Lesser-Evil Fruits & Vegetables vs. Total Food Sales, Growth and Penetration, 2010e-2017e; Figure 7-35 U.S. Lesser-Evil Fruits & Vegetables vs. Total Fruits & Vegetables Sales, Growth and Penetration, 2010-2017e; Figure 7-36 U.S. Lesser-Evil Fruits & Vegetables Sales by Product Category, 2010e-2017e; Figure 7-37 U.S. Lesser-Evil Fruits & Vegetables Sales Growth by Product Category, 2010e-2017e; Figure 7-38 U.S. Total Lesser-Evil Breads & Grains Sales by Product, 2009; Figure 7-39 U.S. Lesser-Evil Breads & Grains vs. Total Lesser-Evil Food Sales, Growth and Penetration, 2000-2009; Figure 7-40 U.S. Lesser-Evil Breads & Grains vs. Total Breads & Grains Sales, Growth and Penetration, 2000-2009; Figure 7-41 U.S. Lesser-Evil Breads & Grains Sales by Product Category, 2000-2009; Figure 7-42 U.S. Lesser-Evil Breads & Grains Growth by Product Category, 2000-2009; Figure 7-43 U.S. Lesser-Evil Breads & Grains Sales & Growth, 2000-2017e; Figure 7-44 U.S. Lesser-Evil Breads & Grains vs. Total Food Sales, Growth and Penetration, 2010e-2017e; Figure 7-45 U.S. Lesser-Evil Breads & Grains vs. Total Breads & Grains Sales, Growth and Penetration, 2010-2017e; Figure 7-46 U.S. Lesser-Evil Breads & Grains Sales by Product Category, 2010e-2017e; Figure 7-47 U.S. Lesser-Evil Breads & Grains Sales Growth by Product Category, 2010e-2017e; Figure 7-48 U.S. Total Lesser-Evil Meat, Fish & Poultry Sales by Product, 2009; Figure 7-49 U.S. Lesser-Evil Dairy vs. Total Lesser-Evil Food Sales, Growth and Penetration, 2000-2009; Figure 7-50 U.S. Lesser-Evil Dairy vs. Total Meat, Fish & Poultry Sales, Growth and Penetration, 2000-2009; Figure 7-51 U.S. Lesser-Evil Meat, Fish & Poultry Sales by Product Category, 2000-2009; Figure 7-52 U.S. Lesser-Evil Meat, Fish & Poultry Sales Growth by Product Category, 2000-2009; Figure 7-53 U.S. Lesser-Evil Meat, Fish & Poultry Sales & Growth, 2000-2017e; Figure 7-54 U.S. Lesser-Evil Meat, Fish & Poultry vs. Total Meat, Fish & Poultry Sales, Growth and Penetration, 2010-2017e; Figure 7-55 U.S. Lesser-Evil Meat, Fish & Poultry vs. Total Food Sales, Growth and Penetration, 2010e-2017e; Figure 7-56 U.S. Lesser-Evil Meat, Fish & Poultry Sales by Product Category, 2010e-2017e; Figure 7-57 U.S. Lesser-Evil Meat, Fish & Poultry Sales Growth by Product Category, 2010e-2017e; Figure 7-58 U.S. Total Functional Food Sales by Product, 2009; Figure 7-59 U.S. Lesser-Evil Beverage vs. Total Lesser-Evil Food Sales, Growth and Penetration, 2000-2009; Figure 7-60 U.S. Lesser-Evil Beverage vs. Total Beverage Sales, Growth and Penetration, 2000-2009; Figure 7-61 U.S. Lesser-Evil Beverage Sales by Product Category, 2000-2009; Figure 7-62 U.S. Lesser-Evil Beverage Growth by Product Category, 2000-2009; Figure 7-63 U.S. Lesser-Evil Beverage Sales & Growth, 2000-2017e; Figure 7-64 U.S. Lesser-Evil Beverage vs. Total Food Sales, Growth and Penetration, 2010e-2017e; Figure 7-65 U.S. Lesser-Evil Beverage vs. Total Beverage Sales, Growth and Penetration, 2010-2017e; Figure 7-66 U.S. Lesser-Evil Beverage Sales by Product Category, 2010e-2017e; Figure 7-67 U.S. Lesser-Evil Beverage Sales Growth by Product Category, 2010e-2017e; Figure 7-68 U.S. Total Lesser-Evil Snack Food Sales by Product, 2009; Figure 7-69 U.S. Lesser-Evil Snack Food vs. Total Lesser-Evil Food Sales, Growth and Penetration, 2000-2009 . 269; Figure 7-70 U.S. Lesser-Evil Snack Food vs. Total Snack Food Sales, Growth and Penetration, 2000-2009; Figure 7-71 U.S. Lesser-Evil Snack Food Sales by Product Category, 2000-2009; Figure 7-72 U.S. Lesser-Evil Snack Food Sales Growth by Product Category, 2000-2009; Figure 7-73 U.S. Lesser-Evil Snack Food Sales & Growth, 2000-2017e; Figure 7-74 U.S. Lesser-Evil Snack Food vs. Total Food Sales, Growth and Penetration, 2010e-2017e; Figure 7-75 U.S. Lesser-Evil Snack Food vs. Total Snack Food Sales, Growth and Penetration, 2010-2017e; Figure 7-76 U.S. Lesser-Evil Snack Food Sales by Product Category, 2010e-2017e; Figure 7-77 U.S. Lesser-Evil Snack Food Sales Growth by Product Category, 2010e-2017e; Figure 7-78 U.S. Total Lesser-Evil Packaged & Prepared Food Sales by Product, 2009; Figure 7-79 U.S. Lesser-Evil Packaged & Prepared Food vs. Total Lesser-Evil Food Sales, Growth and Penetration, 2000-2009; Figure 7-80 U.S. Lesser-Evil vs. Total Packaged & Prepared Food Sales, Growth and Penetration, 2000-2009; Figure 7-81 U.S. Lesser-Evil Packaged & Prepared Food Sales by Product Category, 2000-2009; Figure 7-82 U.S. Lesser-Evil Packaged & Prepared Food Growth by Product Category, 2000-2009; Figure 7-83 U.S. Lesser-Evil Packaged & Prepared Food Sales & Growth, 2000-2017e; Figure 7-84 U.S. Lesser-Evil Packaged & Prepared Food vs. Total Food Sales, Growth and Penetration, 2010e-2017e; Figure 7-85 U.S. Lesser-Evil vs. Total Packaged & Prepared Food Sales, Growth and Penetration, 2010-2017e; Figure 7-86 U.S. Lesser-Evil Packaged & Prepared Food Sales by Product Category, 2010e-2017e; Figure 7-87 U.S. Lesser-Evil Packaged & Prepared Food Sales Growth by Product Category, 2010e-2017e; Figure 7-88 U.S. Total Lesser-Evil Condiments Sales by Product, 2009; Figure 7-89 U.S. Lesser-Evil Condiments vs. Total Lesser-Evil Food Sales, Growth and Penetration, 2000-2009; Figure 7-90 U.S. Lesser-Evil Condiments vs. Total Condiments Sales, Growth and Penetration, 2000-2009; Figure 7-91 U.S. Lesser-Evil Condiments Sales by Product Category, 2000-2009; Figure 7-92 U.S. Lesser-Evil Condiments Sales Growth by Product Category, 2000-2009; Figure 7-93 U.S. Lesser-Evil Condiments Sales & Growth, 2000-2017e; Figure 7-94 U.S. Lesser-Evil Condiments vs. Total Food Sales, Growth and Penetration, 2010e-2017e; Figure 7-95 U.S. Lesser-Evil Condiments vs. Total Condiments Sales, Growth and Penetration, 2010-2017e; Figure 7-96 U.S. Lesser-Evil Condiments Sales by Product Category, 2010e-2017e; Figure 7-97 U.S. Lesser-Evil Condiments Sales Growth by Product Category, 2010e-2017e

NBJ's Healthy Foods Report 2010

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