NBJ's Healthy Food Report 2006

An analysis of markets, trends, competition and strategy in functional foods, lesser evil foods and natural & organic foods in U.S. and global markets.

Available for immediate download in electronic format (PDF file), NBJ's Healthy Food Report 2006 is 532-page report on the $110-billion U.S. Healthy Foods Market. Based on over eleven years of continuous research by NBJ and a number of reliable secondary sources, NBJ's Healthy Food Report 2006 provides a comprehensive review and quantification of the U.S. and global markets for healthy foods and beverages.

Sections in the report are devoted to the three main segments in healthy foods: functional foods, natural & organic foods and lesser evil foods; as well as sales channels, activities of major corporations and ingredient supply.

NBJ's Healthy Foods Report 2006 is designed for business planners, market evaluators, investors, product developers, ingredient suppliers and others requiring an accurate snapshot of the business of healthy foods.

The report provides market quantification in over 250 tables and graphs, perspective on a decade of the healthy food movement, an updated forecast to 2010 and the most comprehensive reference document to date on functional foods.

Size your market: Market breakdowns and growth forecasts by the three major healthy food types and 8 major categories (and a number of specific sub-categories): Dairy, Breads & Grains, Beverages, Snack Foods, Packaged & Prepared Foods, Condiments, Fruits & Vegetables, and Meat, Fish & Poultry.

Assess the competition: Food company profiles, growth brands, trends and strategies are presented and discussed throughout the report. Annual rankings of the top functional food and top natural & organic food manufacturers are also listed. In addition, the appendix includes more than 300 brands and products listed in NBJ’s functional food brand list that includes brand, company, category and sales estimates for most brands over $5 million in consumer sales.

New analysis: Data sets on raw material & ingredient supply are provided to assess sales values at the consumer, wholesale and specialty ingredient level. The evolution of the ‘post-low-carb era’ is discussed as companies and suppliers re-focus their product and brand development strategies. Condition-specific market analysis is also presented as functional foods increasingly target concerns such as heart health, digestive health, energy levels, etc.