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NBJ's Healthy Food Report 2006

Nutrition Business Journal
October 1, 2006
532 Pages - SKU: NUT1367044

Abstract Table of Contents Related Reports

Countries covered: United States, Global

An analysis of markets, trends, competition and strategy in functional foods, lesser evil foods and natural & organic foods in U.S. and global markets.

Available for immediate download in electronic format (PDF file), NBJ's Healthy Food Report 2006 is 532-page report on the $110-billion U.S. Healthy Foods Market. Based on over eleven years of continuous research by NBJ and a number of reliable secondary sources, NBJ's Healthy Food Report 2006 provides a comprehensive review and quantification of the U.S. and global markets for healthy foods and beverages.

Sections in the report are devoted to the three main segments in healthy foods: functional foods, natural & organic foods and lesser evil foods; as well as sales channels, activities of major corporations and ingredient supply.

NBJ's Healthy Foods Report 2006 is designed for business planners, market evaluators, investors, product developers, ingredient suppliers and others requiring an accurate snapshot of the business of healthy foods.

The report provides market quantification in over 250 tables and graphs, perspective on a decade of the healthy food movement, an updated forecast to 2010 and the most comprehensive reference document to date on functional foods.

Size your market: Market breakdowns and growth forecasts by the three major healthy food types and 8 major categories (and a number of specific sub-categories): Dairy, Breads & Grains, Beverages, Snack Foods, Packaged & Prepared Foods, Condiments, Fruits & Vegetables, and Meat, Fish & Poultry.

Assess the competition: Food company profiles, growth brands, trends and strategies are presented and discussed throughout the report. Annual rankings of the top functional food and top natural & organic food manufacturers are also listed. In addition, the appendix includes more than 300 brands and products listed in NBJ’s functional food brand list that includes brand, company, category and sales estimates for most brands over $5 million in consumer sales.

New analysis: Data sets on raw material & ingredient supply are provided to assess sales values at the consumer, wholesale and specialty ingredient level. The evolution of the ‘post-low-carb era’ is discussed as companies and suppliers re-focus their product and brand development strategies. Condition-specific market analysis is also presented as functional foods increasingly target concerns such as heart health, digestive health, energy levels, etc.

1. EXECUTIVE SUMMARY: 1.1.1. Low-Carb Era Demonstrated the Stakes in Healthy Foods; 1.2. ACKNOWLEGEMENTS; 1.3. RELEVANT TERMS
2. MARKET OVERVIEW: 2.1. HEALTHY FOODS; 2.2. TOTAL RETAIL FOOD INDUSTRY; 2.3. DISTRIBUTION CHANNELS; 2.4. HEALTHY FOODS DATA SUMMARY; 2.5. FUNCTIONAL FOODS; 2.6. NATURAL & ORGANIC FOODS; 2.7. LESSER EVIL & LOW CARB FOODS; 2.8. MARKET STANDARD FOODS; 2.9. NUTRITION INDUSTRY OVERVIEW
3. TRENDS AND DRIVERS: 3.1. MAJOR CORPORATIONS RE-FOCUS ON HEALTH FOODS TREND; 3.2. CONSUMER USAGE & SPENDING; 3.3. FINANCE & INVESTMENT; 3.4. FOOD & HEALTH MARKETING; 3.5. RAW MATERIALS & INGREDIENT SUPPLY; 3.6. LOW CARB: AN HISTORICAL PERSPECTIVE; 3.7. REGULATORY ENVIRONMENT; 3.8. SUSTAINABILITY; 3.9. GLOBAL MARKETS: FUNCTIONAL FOODS
4. PRODUCT CATEGORIES: 4.1. DAIRY; 4.2. BREADS & GRAINS; 4.3. BEVERAGES; 4.4. SNACK FOODS; 4.5. PACKAGED & PREPARED FOODS; 4.6. CONDIMENTS; 4.7. FRUITS & VEGETABLES; 4.8. MEAT, FISH & POULTRY
5. NBJ’S DIRECTORY OF FUNCTIONAL FOOD AND BEVERAGE BRANDS
TABLE OF FIGURES:: FIGURE 1-1 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY NBJ FOOD TYPE, 2005; FIGURE 1-2 U.S. HEALTHY FOOD SALES & % OF TOTAL RETAIL FOOD SALES: 1995-2005; FIGURE 1-3 U.S. TOTAL FOOD INDUSTRY SALES GROWTH BY NBJ FOOD TYPE, 1998-2010E; FIGURE 2-1 GROWTH OF HEALTHY FOODS: PERCENTAGE OF ALL FOODS IN THE USA 1995-2005; FIGURE 2-2 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY NBJ FOOD TYPE, 2005; FIGURE 2-3 U.S. FOOD INDUSTRY SALES ANALYSIS, 2005; FIGURE 2-4 U.S. FOOD INDUSTRY SALES PENETRATION ANALYSIS, 2005; FIGURE 2-5 U.S. FOOD INDUSTRY SALES % OF TOTAL ANALYSIS, 2005; FIGURE 2-6 U.S. FOOD INDUSTRY SALES GROWTH ANALYSIS, 2005; FIGURE 2-7FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS ($MIL); FIGURE 2-8 FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS: SALES GROWTH; FIGURE 2-9 U.S. RETAIL FOOD INDUSTRYSALES & GROWTH: 1997-2010E; FIGURE 2-10 U.S. RETAIL FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E 35 FIGURE 2-11 U.S. RETAIL FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E 35 FIGURE 2-12 TOP 25 U.S. FOOD INDUSTRY COMPANIES; FIGURE 2-13 TOP 26-50 U.S. FOOD INDUSTRY COMPANIES; FIGURE 2-14 TOP 51-75 U.S. FOOD INDUSTRY COMPANIES; FIGURE 2-15 TOP 76-100 U.S. FOOD INDUSTRY COMPANIES; FIGURE 2-16 U.S. TOTAL RETAIL FOOD INDUSTRYSALES: 1999-2005; FIGURE 2-17 FORECAST U.S. RETAIL FOOD INDUSTRY SALES: 2006E-2010E2010E; FIGURE 2-18 U.S. RETAIL FOOD INDUSTRY SALES GROWTH: 1999-2005; FIGURE 2-19 U.S. RETAIL FOOD INDUSTRY SALES GROWTH: 2006E-2010E2010E; FIGURE 2-20 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2005; FIGURE 2-21 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY NBJ FOOD TYPE, 2005; FIGURE 2-22 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 1997; FIGURE 2-23 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY NBJ FOOD TYPE, 1997; FIGURE 2-24 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2010E; FIGURE 2-25 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY NBJ FOOD TYPE, 2010; FIGURE 2-26 U.S. TOTAL RETAIL FOOD INDUSTRY SALES GROWTH BY NBJ FOOD TYPE, 1998-2010E; FIGURE 2-27 U.S. HEALTHY FOOD INDUSTRYSALES & GROWTH: 1997-2010E; FIGURE 2-28 U.S. HEALTHY FOOD SALES AS A PERCENTAGE OF TOTAL RETAIL FOOD SALES, 2005; FIGURE 2-29 U.S. HEALTHY FOOD CATEGORY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998- 2010E; FIGURE 2-30 U.S. HEALTHY FOOD CATEGORY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998- 2010E; FIGURE 2-31 U.S. HEALTHY FOOD PRODUCT SALES BY PRODUCT, 2005; FIGURE 2-32 U.S. HEALTHY FOOD PRODUCT SALES BY PRODUCT INCLUDING ALL FRUITS & VEGETABLES, 2005; FIGURE 2-33 PENETRATION RATE OF U.S. HEALTHY FOOD AS A PERCENTAGE OF TOTAL U.S. FOOD SALES 1997-2010E; FIGURE 2-34 U.S. TOTAL HEALTHY FOOD SALES: 1997-2005; FIGURE 2-35 U.S. TOTAL HEALTHY FOOD SALES: 2006-2010; FIGURE 2-36 U.S. TOTAL HEALTHY FOOD SALES GROWTH: 1997-2010; FIGURE 2-37 GROWTH IN U.S. HEALTHY FOOD CATEGORIES: 2005; FIGURE 2-38 U.S. TOTAL HEALTHY FOOD SALES: 1997-2010E; FIGURE 2-39 PENETRATION RATE RANKING OF U.S. HEALTHY FOOD AS A PERCENTAGE OF TOTAL U.S. FOOD SALES BY PRODUCT: 2005; FIGURE 2-40 GROWTH IN U.S. HEALTHY FOOD CATEGORIES: 2006-2010E CAGR; FIGURE 2-41 ADDED $M SALES IN U.S. HEALTHY FOOD CATEGORIES: 2006-2010E; FIGURE 2-42 U.S. TOTAL HEALTHY FOOD % OF TOTAL: 1997-2010; FIGURE 2-43 TOP U.S. HEALTHY FOOD SUBCATEGORIES RANKED BY 2005 SALES: 1999-2005; FIGURE 2-44 TOP U.S. HEALTHY FOOD SUBCATEGORIES RANKED BY 2005 SALES: 2006-2010; FIGURE 2-45 TOP U.S. HEALTHY FOOD SUBCATEGORIES SALES GROWTH RANKED BY 2005 SALES: 2000-2005; FIGURE 2-46 TOP U.S. HEALTHY FOOD SUBCATEGORIES SALES GROWTH RANKED BY 2003 SALES: 2006-2010; FIGURE 2-47 U.S. HEALTHY FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 1997; FIGURE 2-48 U.S. HEALTHY FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2010E; FIGURE 2-49 U.S. HEALTHY FOOD CATEGORY GROWTH SUMMARY; FIGURE 2-50 U.S. FUNCTIONAL FOOD INDUSTRY SALES & GROWTH: 1997-2010E; FIGURE 2-51 U.S. FUNCTIONAL FOODS SALES ($M) AND GROWTH IN 2005; FIGURE 2-52 U.S. FUNCTIONAL FOOD CATEGORY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998- 2010E; FIGURE 2-53 U.S. CONDITION SPECIFIC FUNCTIONAL FOOD SALES, 2005; FIGURE 2-54 U.S. FUNCTIONAL FOODS BY PRINCIPLE INGREDIENT (CONSUMER SALES); FIGURE 2-55 TOP U.S. FUNCTIONAL FOOD COMPANIES IN 2004; FIGURE 2-56 U.S. FUNCTIONAL FOOD SALES BY CHANNEL, 2005; FIGURE 2-57 U.S. FUNCTIONAL PRODUCT SALES BY CHANNEL, 2005; FIGURE 2-58 U.S. FUNCTIONAL FOOD PRODUCT SALES IN THE NATURAL/SPECIALTY RETAIL CHANNEL, 2005; FIGURE 2-59 U.S. FUNCTIONAL FOOD PRODUCT SALES IN THE MASS MARKET CHANNEL, 2005; FIGURE 2-60 U.S. FUNCTIONAL PRODUCT SALES BY MASS MARKET STORE TYPE, 2005; FIGURE 2-61 U.S. FUNCTIONAL FOOD PRODUCT SALES IN THE CONVENIENCESTORE RETAIL CHANNEL, 2005; FIGURE 2-62 U.S. FUNCTIONAL FOOD PRODUCT SALES IN DIRECT CHANNELS, 2005; FIGURE 2-63 PENETRATION RATE OF U.S. FUNCTIONAL FOOD AS A PERCENTAGE OF TOTAL U.S. FOOD SALES 1997-2010E; FIGURE 2-64 U.S. TOTAL FUNCTIONAL FOOD SALES: 1997-2010; FIGURE 2-65 U.S. TOTAL FUNCTIONAL FOOD SALES GROWTH: 1998-2010; FIGURE 2-66 GROWTH IN U.S. FUNCTIONAL FOOD CATEGORIES: 2005; FIGURE 2-67 PENETRATION RATE RANKING OF U.S. FUNCTIONAL FOOD AS A PERCENTAGE OF TOTAL U.S. FOOD SALES BY PRODUCT: 2005; FIGURE 2-68 U.S. TOTAL FUNCTIONAL FOOD SALES: 1997-2010E; FIGURE 2-69 GROWTH IN U.S. FUNCTIONAL FOOD CATEGORIES: 2005-2010E CAGR; FIGURE 2-70 ADDED $M SALES IN U.S. FUNCTIONAL FOOD CATEGORIES: 2005-2010E; FIGURE 2-71 U.S. TOTAL FUNCTIONAL FOOD % OF TOTAL: 1997-2010; FIGURE 2-72 TOP U.S. FUNCTIONAL FOOD SUBCATEGORIES RANKED BY 2005 SALES: 1999-2005; FIGURE 2-73 TOP U.S. FUNCTIONAL FOOD SUBCATEGORIES RANKED BY 2005 SALES: 2006-2010; FIGURE 2-74 TOP U.S. FUNCTIONAL FOOD SUBCATEGORIES SALES GROWTH RANKED BY 2005 SALES: 1999-2005; FIGURE 2-75 TOP U.S. FUNCTIONAL FOOD SUBCATEGORIES SALES GROWTH RANKED BY 2005 SALES: 2006-2010; FIGURE 2-76 U.S. FUNCTIONAL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2005; FIGURE 2-77 U.S. FUNCTIONAL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 1997; FIGURE 2-78 U.S. FUNCTIONAL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2010E; FIGURE 2-79 U.S. FUNCTIONAL FOOD CATEGORY GROWTH SUMMARY; FIGURE 2-80 U.S. NATURAL & ORGANIC FOOD INDUSTRYSALES & GROWTH: 1997-2010E; FIGURE 2-81 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E; FIGURE 2-82 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E; FIGURE 2-83 NBJ'S TOP NATURAL & ORGANIC FOOD MANUFACTURERS IN 2005, RANKED BY WHOLESALE NATURAL & ORGANIC FOOD SALES, SALES >$100 MILLION; FIGURE 2-84 NBJ'S TOP NATURAL & ORGANIC FOOD MANUFACTURERS IN 2005, RANKED BY WHOLESALE NATURAL & ORGANIC FOOD SALES; FIGURE 2-85 U.S. TOTAL NATURAL & ORGANIC FOOD SALES: 1997-2010; FIGURE 2-86 U.S. TOTAL NATURAL & ORGANIC FOOD SALES GROWTH: 1997-2010; FIGURE 2-87 U.S. TOTAL NATURAL & ORGANIC FOOD SALES: 1997-2010E; FIGURE 2-88 ORGANIC FOOD CHANNEL DISTRIBUTION, 2005; FIGURE 2-89 U.S. TOTAL NATURAL & ORGANIC FOOD % OF TOTAL: 1997-2010; FIGURE 2-90 U.S. NATURAL & ORGANIC FOOD INDUSTRYSALES: 1999-2005; FIGURE 2-91 U.S. NATURAL & ORGANIC FOOD INDUSTRYSALES FORECAST: 2006-2010; FIGURE 2-92 U.S. NATURAL & ORGANIC FOOD INDUSTRYSALES GROWTH: 2000-2005; FIGURE 2-93 U.S. NATURAL & ORGANIC FOOD INDUSTRYSALES GROWTH: 2006-2010; FIGURE 2-94 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 1997; FIGURE 2-95 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2005; FIGURE 2-96 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2010E; FIGURE 2-97 US CONSUMER SALES OF NATURAL AND ORGANIC FOODS ($MIL), 1997-2005; FIGURE 2-98 ANNUAL U.S. CONSUMER SALES OF NATURAL & ORGANIC FOODS (LEFT) AND ORGANIC FOODS ONLY (RIGHT), 1997-2010E IN $MIL; FIGURE 2-99 ANNUAL U.S. CONSUMER SALES OF NATURAL & ORGANIC FOODS, 1990-2010E ($MIL); FIGURE 2-100 U.S. ORGANIC FOODS SALES GROWTH RATES (+) VS. NATURAL & ORGANIC FOODS SALES GROWTH RATES (X) VS NATURAL FOODS SALES GROWTH RATES (DIAMOND) FROM 1997-2010E107 FIGURE 2-101 NATURAL FOODS VS. ORGANIC FOODS, 1997-2010 ($MIL, CONSUMER SALES); FIGURE 2-102 NATURAL VS. ORGANIC FOODS AND ORGANIC PENETRATION BY CATEGORY IN 2005; FIGURE 2-103 THE EVOLVING PENETRATION OF ORGANIC FOODS OF NATURAL & ORGANIC FOOD SALES BY PRODUCT CATEGORY IN 1997 AND 2005; FIGURE 2-104 TOTAL FOODS AND ORGANIC FOODS CONSUMER SALES AND PENETRATION, 1997-2005; FIGURE 2-105 PENETRATION RATE OF U.S ORGANIC FOODS AS A PERCENTAGE OF TOTAL U.S. FOOD SALES, 1997-; FIGURE 2-106 ANNUAL U.S. CONSUMER SALES GROWTH OF ORGANIC FOODS (ROUND) VS. FUNCTIONAL FOODS (DIAMOND), 1998-2005; FIGURE 2-107 U.S. NATURAL & ORGANIC FOODS (DIAMOND) VS. SUPPLEMENT (CIRCLE) SALES ANNUAL GROWTH RATES, 1998-2005; FIGURE 2-108 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS (SOLID BLACK BAR) VS. DIETARY SUPPLEMENT SALES, 1997-2005 IN $MIL; FIGURE 2-109 U.S. ORGANIC FOODS SALES GROWTH RATES (SQUARE) VS. SUPPLEMENT SALES GROWTH RATES (DIAMOND) FROM 1998-2005; FIGURE 2-110 DISTRIBUTION OF US ORGANIC FOOD SALES, SHARES & DOLLARS 1998-2005; FIGURE 2-111 U.S. ORGANIC FOOD SALES GROWTH RATES, MASS MARKET (CIRCLE) VS. NATURAL FOOD/SPECIALTY RETAIL (DIAMOND) IN 1998-2005; FIGURE 2-112 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS: NATURAL FOODS CHANNEL (BLACK) VS. MASS MARKET SALES (WHITE), 1997-2003 IN $MIL; FIGURE 2-113 U.S. LESSER EVIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2005; FIGURE 2-114 U.S. LESSER EVIL FOOD INDUSTRYSALES BY SUB CATEGORIES CATEGORIES: 2003; FIGURE 2-115 U.S. LESSER EVIL FOOD INDUSTRY SALES & GROWTH: 1997-2010E; FIGURE 2-116 U.S. LESSER EVIL FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998- 2010E; FIGURE 2-117 U.S. LESSER EVIL FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998- 2010E; FIGURE 2-118 U.S. TOTAL LESSER EVIL FOOD SALES: 1997-2010; FIGURE 2-119 U.S. TOTAL LESSER EVIL FOOD SALES GROWTH: 1998-2010; FIGURE 2-120 U.S. TOTAL LESSER EVIL FOOD % OF TOTAL: 1997-2010; FIGURE 2-121 LESSER EVIL SELECTION 2001-2005: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 2-122 LESSER EVIL SELECTION 2001-2005, SALES GROWTH: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS; FIGURE 2-123 PENETRATION RATE RANKING OF U.S. LESSER EVIL FOOD AS A PERCENTAGE OF TOTAL U.S. FOOD SALES BY PRODUCT: 2005; FIGURE 2-124 U.S. TOTAL LESSER EVIL FOOD SALES: 1997-2010E; FIGURE 2-125 U.S. LESSER EVIL FOOD INDUSTRYSALES: 1998-2005; FIGURE 2-126 U.S. LESSER EVIL FOOD INDUSTRYSALES: 2006-2010; FIGURE 2-127 U.S. LESSER EVIL FOOD INDUSTRYSALES GROWTH: 1998-2005; FIGURE 2-128 U.S. LESSER EVIL FOOD INDUSTRYSALES: 2006-2010; FIGURE 2-129 TOP 25 U.S. LOW CARB FOOD COMPANIES RANKED BY 2003 WHOLESALE SALES; FIGURE 2-130 U.S. LESSER EVIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 1997; FIGURE 2-131 U.S. LESSER EVIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2005; FIGURE 2-132 U.S. LESSER EVIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2010E; FIGURE 2-133 U.S. LESSER EVIL FOOD INDUSTRYSALES BY SUB CATEGORIES CATEGORIES: 2003; FIGURE 2-134 U.S. LESSER EVIL FOOD INDUSTRY SALES SUBCATEGORIES % OF TOTALS: 2003; FIGURE 2-135 U.S. LESSER EVIL FOOD INDUSTRY SALES BY SUB CATEGORIES CATEGORIES: 2003; FIGURE 2-136 U.S. MARKET STANDARD FOOD INDUSTRY SALES & GROWTH: 1997- 2010; FIGURE 2-137 U.S. MARKET STANDARD FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998- 2010; FIGURE 2-138 U. U.S. MARKET STANDARD FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010; FIGURE 2-139 PENETRATION RATE RANKING OF U.S. MARKET STANDARD FOOD AS A PERCENTAGE OF TOTAL U.S. FOOD SALES BY PRODUCT: 2005; FIGURE 2-140 U.S. MARKET STANDARD FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 1997 UPDATED; FIGURE 2-141 U.S. MARKET STANDARD FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2005144 FIGURE 2-142 U.S. MARKET STANDARD FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY; FIGURE 2-143 U.S. TOTAL MARKET STANDARD FOOD SALES: 1997-2005; FIGURE 2-144 U.S. TOTAL MARKET STANDARD FOOD SALES: 2006E-2010E; FIGURE 2-145 U.S. TOTAL MARKET STANDARD FOOD SALES GROWTH: 1997-2010; FIGURE 2-146 U.S. TOTAL MARKET STANDARD FOOD SALES: 1997-2010; FIGURE 2-147 U.S. TOTAL MARKET STANDARD FOOD % OF TOTAL: 1997-2010; FIGURE 2-148 U.S. MARKET STANDARD FOOD INDUSTRYSALES: 1999-2005; FIGURE 2-149 U.S. MARKET STANDARD FOOD INDUSTRYSALES FORECAST: 2006-2010; FIGURE 2-150 U.S. MARKET STANDARD FOOD INDUSTRYSALES GROWTH: 1999-2005; FIGURE 2-151 U.S. MARKET STANDARD FOOD INDUSTRYSALES GROWTH: 2006-2010; FIGURE 2-152 U.S. NUTRITION INDUSTRY PRODUCTS & CHANNELS SALES MATRIX, 2005 ($MIL, CONSUMER SALES); FIGURE 2-153 U.S. NUTRITION PRODUCTS & CHANNELS GROWTH MATRIX, 2005; FIGURE 2-154 U.S. NUTRITION INDUSTRY SALES BY PRODUCT, 1997-2005 ($MIL, CONSUMER SALES) 155 FIGURE 2-155 U.S. NUTRITION INDUSTRY GROWTH BY PRODUCT, 1998-2005 ($MIL, CONSUMER SALES); FIGURE 2-156 US NUTRITION INDUSTRY GROWTH BY SALES CHANNEL, 1997-2005 ($MIL, CONSUMER SALES); FIGURE 3-1 TOP U.S. FUNCTIONAL FOOD COMPANIES IN 2004; FIGURE 3-2 U.S. CONSUMER FUNCTIONAL FOOD USE SUMMARY, 2004; FIGURE 3-3 U.S. FUNCTIONAL FOOD USE: U.S. CONSUMER TYPE AND MARKET SHARE, 1999-2004; FIGURE 3-4 U.S. FUNCTIONAL FOOD USE BY NUMBER OF USERS, 1999-2004 (MILLIONS OF AMERICAN ADULTS); FIGURE 3-5 U.S. FUNCTIONAL FOOD USE: U.S. CONSUMER TYPE AND SALES BY TYPE, 1999-2004; FIGURE 3-6 U.S. FUNCTIONAL FOOD USER POPULATION % OF TOTAL, 1999-2004; FIGURE 3-7 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: 2005 USAGE PATTERNS: NATURAL & ORGANIC FOODS; FIGURE 3-8 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: 2005 USAGE PATTERNS: FUNCTIONAL FOODS; FIGURE 3-9 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: 2005 USAGE PATTERNS: LESSER EVIL FOODS; FIGURE 3-10 U.S. CONSUMER FUNCTIONAL FOOD USE SUMMARY,; FIGURE 3-11 PROMINENT TRANSACTIONS IN THE NUTRITION INDUSTRY, 2005-2006: NATURAL & ORGANIC AND FUNCTIONAL FOODS; FIGURE 3-12 ALLOCATION OF MARKETING EXPENDITURES. PERCENTAGE OF TOTAL MARKETING RESOURCES, INCLUDING INTERNAL PERSONNEL COSTS, IS ALLOCATED TO THE FOLLOWING FUNCTIONS:; FIGURE 3-13 U.S. CONDITION SPECIFIC FUNCTIONAL FOOD SALES, 2005; FIGURE 3-14 U.S. CONDITION SPECIFC SALES BY PRODUCT CATEGORY: HEART, DIABETES, GUT, JOINT, BONE, MENOPAUSE, IMMUNE SUPPORT: 2005; FIGURE 3-15 U.S. CONDITION SPECIFC SALES BY PRODUCT CATEGORY: HAIR/SKIN/NAILS, INSOMNIA, GENERAL HEALTH, MOOD HEALTH, MENTAL ACUITY, VISION SUPPORT, SPORTS-ENERGY-WEIGHT LOSS: 2005; FIGURE 3-16 U.S. HEART HEALTH CONDITION SPECIFIC FUNCTIONAL FOOD SALES BY PRODUCT, 2005; FIGURE 3-17 U.S. DIABETES HEALTH CONDITION SPECIFIC FUNCTIONAL FOOD SALES BY PRODUCT, 2005; FIGURE 3-18 U.S. SPORTS, ENERGY & WEIGHT-LOSS HEALTH CONDITION SPECIFIC FUNCTIONAL FOOD SALES BY PRODUCT, 2005; FIGURE 3-19 2005 U.S. FUNCTIONAL FOOD SALES BY KEY INGREDIENT ($MIL):; FIGURE 3-20 U.S. FUNCTIONAL INGREDIENT SUPPLY: 2004 & 2005 (PART 1); FIGURE 3-21 U.S. FUNCTIONAL INGREDIENT SUPPLY: 2004 & 2005 (PART 2); FIGURE 3-22 U.S. VITAMIN SUPPLY: 2005; FIGURE 3-23 U.S. VITAMIN SUPPLY: 2004; FIGURE 3-24 FIBER: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 3-25 U.S. FUNCTIONAL INGREDIENT SUPPLY: DAIRY 2005; FIGURE 3-26 VITAMINS & MINERALS: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 3-27 CALCIUM: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 3-28 U.S. FUNCTIONAL INGREDIENT SUPPLY: BREADS & GRAINS 2005; FIGURE 3-29 U.S. FUNCTIONAL INGREDIENT SUPPLY: SNACK FOOD 2005; FIGURE 3-30 U.S. FUNCTIONAL INGREDIENT SUPPLY: BEVERAGES 2005; FIGURE 3-31 U.S. FUNCTIONAL INGREDIENT SUPPLY: PACKAGED/PREPARED FOOD 2005; FIGURE 3-32 U.S. FUNCTIONAL INGREDIENT SUPPLY: CONDIMENTS 2005; FIGURE 3-33 U.S. NUTRITION INDUSTRY SUPPLY CHAIN: 2005; FIGURE 3-34 OMEGAS: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 3-35 NBJ’S LEADING U.S. SUPPLEMENT & FUNCTIONAL FOOD SUPPLY COMPANIES IN 2004 (RAW MATERIAL SALES $30-250M); FIGURE 3-36 NBJ’S LEADING U.S. SUPPLEMENT & FUNCTIONAL FOOD SUPPLY COMPANIES IN 2004 (RAW MATERIAL SALES $20-30M); FIGURE 3-37 PLANT STEROLS: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS: SALES ($MIL) AND GROWTH; FIGURE 3-38 PROTEINS: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 3-39 U.S. LESSER EVIL FOOD INDUSTRYSALES BY SUB CATEGORIES CATEGORIES: 2003; FIGURE 3-40 U.S. LOW CARB PRODUCT BY MAJOR FOOD CATEGORY, 2003; FIGURE 3-41 TOP COMPANIES IN LOW-CARB FOODS (WHOLESALE $M), 2002, 2003 & 2003 GROWTH 299 FIGURE 3-42 U.S. LOW CARB PRODUCT BY MAJOR FOOD CATEGORY INCLUDING MEAT, FISH & POULTRY SALES, 2003; FIGURE 3-43 LOW CARBS: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS: SALES ($MIL) AND GROWTH; FIGURE 3-44 US TOTAL LOW CARB SALES & ANNUAL GROWTH, 1997-2013; FIGURE 3-45 U.S. LOW CARB BARS & MEAL SUPPS VS. LOW CARB FOODS, 2003; FIGURE 3-46 PROPOSED LANGUAGE FOR QUALIFIED HEALTH CLAIMS; FIGURE 3-47 GLOBAL FUNCTIONAL FOOD & GROWTH: 1995-2007E; FIGURE 3-48 NUTRITION INDUSTRY SALES IN JAPAN (CONSUMER, $BIL); FIGURE 4-1 U.S. FUNCTIONAL DAIRY SALES: 1997-2010E; FIGURE 4-2 U.S. TOTAL DAIRY SALES: 1997-2010E; FIGURE 4-3 U.S. CONSUMER DAIRY VS. NON-DAIRY SALES: 2005; FIGURE 4-4 U.S. HEALTHY DAIRY SALES AS A PERCENTAGE OF TOTAL DAIRY FOOD SALES, 2005; FIGURE 4-5 U.S. HEALTHY DAIRY SALES & GROWTH: 1997-; FIGURE 4-6 U.S. FUNCTIONAL DAIRY SALES BY CHANNEL, 2005; FIGURE 4-7 PENETRATION RATE OF U.S. FUNCTIONAL DAIRY AS A PERCENTAGE OF TOTAL U.S. DAIRY SALES 1997-; FIGURE 4-8 U.S. REFRIGERATED MILK SUBCATEGORY SHARES: 2003; FIGURE 4-9 U.S. FUNCTIONAL DAIRY PRODUCT SALES ($MIL) BY CHANNEL, 2005; FIGURE 4-10 U.S. FUNCTIONAL DAIRY PRODUCT SALES ($MIL) BY MASS MARKET CHANNEL, 2005; FIGURE 4-11 U.S. DAIRY PRODUCTS LISTING; FIGURE 4-12 T TOP 20 U.S. FUNCTIONAL DAIRY COMPANIES; FIGURE 4-13 U.S. FUNCTIONAL DAIRY SALES BY SUBCATEGORY: 1997-2005; FIGURE 4-14 U.S. FUNCTIONAL DAIRY SALES BY SUBCATEGORY: 2006-2010; FIGURE 4-15 U.S. HEALTHY DAIRY SALES BY SUBCATEGORY: 1997-2005; FIGURE 4-16 U.S. HEALTHY DAIRY SALES BY SUBCATEGORY: 2006-2010; FIGURE 4-17 U.S. FUNCTIONAL DAIRY VS TOTAL FUNCTIONAL FOOD VS. TOTAL RETAIL FOOD SALES GROWTH: 1998-; FIGURE 4-18 U.S. FUNCTIONAL DAIRY 5-YR INCREMENTAL SALES GAIN; FIGURE 4-19 U.S. TOTAL DAIRY SALES BY NBJ FOOD TYPE, 2005; FIGURE 4-20 U.S. TOTAL DAIRY SALES BY NBJ FOOD TYPE, 1997; FIGURE 4-21 U.S. TOTAL DAIRY SALES BY NBJ FOOD TYPE, 2010; FIGURE 4-22 U.S. TOTAL DAIRY SALES: 1997-2010; FIGURE 4-23 U.S. TOTAL DAIRYSALES GROWTH: 1997-2010; FIGURE 4-24 U.S. TOTAL DAIRY SALES: 1997-2010E; FIGURE 4-25 U.S. DAIRY SALES GROWTH BY NBJ FOOD TYPE: 1997-; FIGURE 4-26 U.S. TOTAL DAIRYSALES % OF TOTAL: 1997-2010; FIGURE 4-27 U.S. FUNCTIONAL DAIRY SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($M, CONSUMER SALES); FIGURE 4-28 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY FUNCTIONAL AND MANUFACTURER FORTIFIED DAIRY SALES: 2005 ($MIL, CONSUMER SALES); FIGURE 4-29 U.S. FUNCTIONAL BREADS & GRAINS SALES: 1997-2010E; FIGURE 4-30 U.S. TOTAL BREADS & GRAINS SALES: 1997-2010; FIGURE 4-31 U.S. BREADS & GRAINS PRODUCTS LISTING; FIGURE 4-32 PENETRATION RATE OF U.S. FUNCTIONAL BREADS & GRAINS AS A PERCENTAGE OF TOTAL U.S. BREADS & GRAINS SALES 1997- 2010; FIGURE 4-33 U.S. FUNCTIONAL BREADS & GRAINS SALES BY CHANNEL, 2005; FIGURE 4-34 U.S. HEALTHY BREADS & GRAINS SALES & GROWTH: 1997- 2010; FIGURE 4-35 U.S. FUNCTIONAL BREADS & GRAINS PRODUCT SALES BY CHANNEL, 2005; FIGURE 4-36 U.S. HEALTHY BREADS & GRAINS SALES AS A PERCENTAGE OF TOTAL BREADS & GRAINS FOOD SALES, 2005; FIGURE 4-37 U.S. FUNCTIONAL BREAD & GRAIN PRODUCT SALES BY MASS MARKET CHANNEL, 2005; FIGURE 4-38 U.S. FUNCTIONAL BREADS & GRAINS SALES BY SUBCATEGORY: 1997-2005; FIGURE 4-39 U.S. FUNCTIONAL BREADS & GRAINS SALES BY SUBCATEGORY: 2006E-2010E; FIGURE 4-40 U.S. FUNCTIONAL BREADS & GRAINS VS TOTAL FUNCTIONAL FOOD VS. TOTAL RETAIL FOOD SALES GROWTH: 1998- 2010; FIGURE 4-41 NBJ’S TOP U.S. FUNCTIONAL BREADS & GRAINS PRODUCTS, 2004; FIGURE 4-42 U.S. FUNCTIONAL BREADS & GRAINS 5-YR INCREMENTAL SALES GAIN ($M); FIGURE 4-43 U.S. TOTAL BREADS & GRAINS SALES BY NBJ FOOD TYPE, 2005; FIGURE 4-44 U.S. TOTAL BREADS & GRAINS SALES BY NBJ FOOD TYPE, 1997; FIGURE 4-45 U.S. TOTAL BREADS & GRAINS SALES BY NBJ FOOD TYPE, 2010; FIGURE 4-46 U.S. TOTAL BREADS & GRAINS SALES: 1997-2005; FIGURE 4-47 U.S. TOTAL BREADS & GRAINS SALES: 2006E-2010E; FIGURE 4-48 U.S. TOTAL BREADS & GRAINS SALES GROWTH: 1998-2005; FIGURE 4-49 U.S. TOTAL BREADS & GRAINS SALES GROWTH: 2006E-2010E; FIGURE 4-50 U.S. TOTAL BREADS & GRAINS SALES: 1997-2010; FIGURE 4-51 U.S. BREADS & GRAINS SALES GROWTH BY NBJ FOOD TYPE: 1997-2010; FIGURE 4-52 U.S. TOTAL BREADS & GRAINS SALES % OF TOTAL: 1997-2005; FIGURE 4-53 U.S. TOTAL BREADS & GRAINS SALES % OF TOTAL: 2006E-2010E; FIGURE 4-54 U.S. FUNCTIONAL BREADS & GRAINS SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($M, CONSUMER SALES); FIGURE 4-55 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY FUNCTIONAL AND MANUFACTURER FORTIFIED BREADS & GRAINS SALES: 2005 ($M, CONSUMER SALES) UPDATED401 FIGURE 4-56 U.S. FUNCTIONAL BEVERAGES SALES: 1997-2010E; FIGURE 4-57 U.S. BEVERAGE PRODUCTS LISTING; FIGURE 4-58 U.S. TOTAL BEVERAGES SALES: 1997-2010E; FIGURE 4-59 PENETRATION RATE OF U.S. FUNCTIONAL BEVERAGES AS A PERCENTAGE OF TOTAL U.S. BEVERAGES SALES 1997-2010E; FIGURE 4-60 U.S. FUNCTIONAL BEVERAGES SALES ($MIL) BY CHANNEL, 2005; FIGURE 4-61 U.S. FUNCTIONAL BEVERAGE PRODUCT SALES ($MIL) BY CHANNEL, 2005; FIGURE 4-62 U.S. FUNCTIONAL BEVERAGE PRODUCT SALES BY MASS MARKET CHANNEL, 2005; FIGURE 4-63US SPORTS & ENERGY DRINKS 2004-2005 (CONSUMER $MIL AND SHARES); FIGURE 4-64 ENERGY DRINKS 2004-2005 (CONSUMER $MIL); FIGURE 4-65 US POWDERED FLUID/ ELECTROLYTE REPLACEMENT DRINKS; FIGURE 4-66 U.S. HEALTHY BEVERAGES SALES AS A PERCENTAGE OF BEVERAGES FOOD SALES, 2005; FIGURE 4-67 U.S. HEALTHY BEVERAGES SALES & GROWTH: 1997-; FIGURE 4-68 U.S. SALES BY SODA TYPE: 2003; FIGURE 4-69 U.S. FUNCTIONAL BEVERAGES SALES BY SUBCATEGORY: 1997-2005; FIGURE 4-70 U.S. FUNCTIONAL BEVERAGES SALES BY SUBCATEGORY: 2006-2010; FIGURE 4-71 U.S. TOTAL BEVERAGES SALES BY NBJ FOOD TYPE, 1997; FIGURE 4-72 U.S. TOTAL BEVERAGES SALES BY NBJ FOOD TYPE, 2005; FIGURE 4-73 U.S. TOTAL BEVERAGES SALES BY NBJ FOOD TYPE, 2010; FIGURE 4-74 U.S. FUNCTIONAL BEVERAGES 5-YR INCREMENTAL SALES GAIN ($MIL); FIGURE 4-75 U.S. FUNCTIONAL BEVERAGES VS TOTAL FUNCTIONAL FOOD VS. TOTAL RETAIL FOOD SALES GROWTH: 1998-; FIGURE 4-76 THE $2.5-BILLION U.S. TEA MARKET IN 2004; FIGURE 4-77 U.S. TOTAL BEVERAGES SALES ($M): 1997-2005; FIGURE 4-78 U.S. TOTAL BEVERAGES SALES ($M): 2006E-2010E2010E; FIGURE 4-79 U.S. TOTAL BEVERAGES SALES GROWTH: 1998-2005; FIGURE 4-80 U.S. TOTAL BEVERAGES SALES GROWTH: 2006E-2010E2010E; FIGURE 4-81 U.S. BEVERAGES SALES GROWTH BY NBJ FOOD TYPE: 1997-; FIGURE 4-82 U.S. TOTAL BEVERAGES SALES % OF TOTAL: 1998-2005; FIGURE 4-83 NBJ’S TOP U.S. FUNCTIONAL BEVERAGE COMPANIES; FIGURE 4-84 U.S. TOTAL BEVERAGES SALES: 1997-2010E; FIGURE 4-85 U.S. FUNCTIONAL BEVERAGES SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($M, CONSUMER SALES); FIGURE 4-86 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY FUNCTIONAL AND MANUFACTURER FORTIFIED BEVERAGES SALES: 2005 ($M, CONSUMER SALES); FIGURE 4-87 U.S. FUNCTIONAL SNACK FOOD SALES & GROWTH: 1997-2010E; FIGURE 4-88 U.S. HEALTHY SNACK FOOD SALES & GROWTH: 1997-2010; FIGURE 4-89 U.S. SNACK PRODUCTS LISTING; FIGURE 4-90 U.S. TOTAL SNACK FOOD SALES: 1997-2010; FIGURE 4-91 NBJ’S TOP U.S. FUNCTIONAL SNACK FOOD PRODUCTS, 2004; FIGURE 4-92 U.S. FUNCTIONAL SNACK FOODS SALES BY CHANNEL, 2005; FIGURE 4-93 CONFECTION SALES & MARKET PENETRATION; FIGURE 4-94 CONFECTIONS BY CATEGORY & SEGMENT IN 2004; FIGURE 4-95 NEW CONFECTIONERY INTRODUCTIONS & MARKET PENETRATION OF NEW DIET PRODUCTS; FIGURE 4-96 CHOCOLATE RETAIL SALES & MARKET PENETRATION; FIGURE 4-97 NON-CHOCOLATE CANDY SALES & MARKET PENETRATION; FIGURE 4-98 GUM RETAIL SALES & MARKET PENETRATION; FIGURE 4-99 U.S. FUNCTIONAL SNACK PRODUCT SALES BY CHANNEL, 2005; FIGURE 4-100 U.S. FUNCTIONAL SNACK PRODUCT SALES BY MASS MARKET CHANNEL, 2005; FIGURE 4-101 PENETRATION RATE OF U.S. FUNCTIONAL SNACK FOODS AS A PERCENTAGE OF TOTAL U.S. SNACK FOOD SALES 1997- 2010; FIGURE 4-102 U.S. FUNCTIONAL SNACK FOODS SALES BY SUBCATEGORY: 1997-2005; FIGURE 4-103 U.S. FUNCTIONAL SNACK FOODS SALES BY SUBCATEGORY: 2006-2010; FIGURE 4-104 U.S. HEALTHY SNACK FOODS SALES AS A PERCENTAGE OF SNACK FOODS FOOD SALES, 2005; FIGURE 4-105 U.S. FUNCTIONAL SNACK FOODS VS TOTAL FUNCTIONAL FOOD VS. TOTAL RETAIL FOOD SALES GROWTH: 1998 - 2010; FIGURE 4-106 SNACK BAR RETAIL SALES & MARKET PENETRATION OF NUTRITION BARS; FIGURE 4-107 U.S. TOTAL SNACK FOOD SALES BY NBJ FOOD TYPE, 2005; FIGURE 4-108 US WHOLESALE BAR TYPES ($MIL); FIGURE 4-109 U.S. NUTRITION BAR SALES BY TYPE, 2005; FIGURE 4-110U.S. BAR COMPARISON, 2000-2005; FIGURE 4-111 WHOLESALE NUTRITION BAR COMPANY LEADERS; FIGURE 4-112 U.S. FUNCTIONAL SNACK FOODS 5-YR INCREMENTAL SALES GAIN; FIGURE 4-113 U.S. TOTAL SNACK FOOD SALES BY NBJ FOOD TYPE, 1997; FIGURE 4-114 U.S. TOTAL SNACK FOOD SALES BY NBJ FOOD TYPE, 2010; FIGURE 4-115 U.S. TOTAL SNACK FOOD SALES: 1997-2005; FIGURE 4-116 U.S. TOTAL SNACK FOOD SALES: 2006E-2010E; FIGURE 4-117 U.S. NUTRITION BAR SALES & GROWTH: 1997-2010; FIGURE 4-118 U.S. TOTAL SNACK FOOD SALES GROWTH: 1998-2005; FIGURE 4-119 U.S. TOTAL SNACK FOOD SALES GROWTH: 2006E-2010E; FIGURE 4-120 U.S. TOTAL SNACK FOOD SALES: 1997-2010; FIGURE 4-121 U.S. SNACK FOOD SALES GROWTH BY NBJ FOOD TYPE: 1997- 2010; FIGURE 4-122 U.S. TOTAL SNACK FOOD SALES % OF TOTAL: 1997-2005; FIGURE 4-123 U.S. TOTAL SNACK FOOD SALES % OF TOTAL: 2006E-2010E; FIGURE 4-124 U.S. FUNCTIONAL SNACK FOOD SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($M, CONSUMER SALES); FIGURE 4-125 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY FUNCTIONAL AND MANUFACTURER FORTIFIED SNACK SALES: 2005 ($M, CONSUMER SALES); FIGURE 4-126 U.S. TOTAL PACKAGED & PREPARED FOOD SALES: 1997- 2010; FIGURE 4-127 U.S. TOTAL PACKAGED & PREPARED FOOD SALES BY NBJ FOOD TYPE, 2005; FIGURE 4-128 PENETRATION RATE OF U.S. FUNCTIONAL PACKAGED & PREPARED FOODS AS A PERCENTAGE OF TOTAL U.S. PACKAGED & PREPARED FOOD SALES 1997-2010E; FIGURE 4-129 U.S. FUNCTIONAL PACKAGED & PREPARED FOODS SALES BY SUBCATEGORY: 1997-2005; FIGURE 4-130 U.S. FUNCTIONAL PACKAGED & PREPARED FOODS SALES BY SUBCATEGORY: 2006-2010; FIGURE 4-131 U.S. HEALTHY PACKAGED & PREPARED SALES AS A PERCENTAGE OF PACKAGED & PREPARED FOOD SALES, 2005; FIGURE 4-132 U.S. HEALTHY PACKAGED & PREPARED FOODS SALES & GROWTH: 1997-2010; FIGURE 4-133 NBJ’S TOP U.S. FUNCTIONAL PACKAGED/PREPARED FOOD PRODUCTS, 2004; FIGURE 4-134 U.S. FUNCTIONAL PACKAGED & PREPARED FOODS SALES BY CHANNEL, 2005; FIGURE 4-135 U.S. FUNCTIONAL PACKAGED & PREPARED PRODUCT SALES BY CHANNEL, 2005; FIGURE 4-136 U.S. FUNCTIONAL PACKAGED & PREPARED PRODUCT SALES BY MASS MARKET CHANNEL, 2005; FIGURE 4-137 U.S. FUNCTIONAL PACKAGED & PREPARED FOODS VS TOTAL FUNCTIONAL FOOD VS. TOTAL RETAIL FOOD SALES GROWTH: 1998-2010; FIGURE 4-138 U.S. PACKAGED/ PREPARED FOOD PRODUCTS LISTING; FIGURE 4-139 U.S. FUNCTIONAL PACKAGED/PREPARED FOODS 5-YR INCREMENTAL SALES GAIN; FIGURE 4-140 U.S. TOTAL PACKAGED & PREPARED FOOD SALES BY NBJ FOOD TYPE, 1997; FIGURE 4-141 U.S. TOTAL PACKAGED & PREPARED FOOD SALES BY NBJ FOOD TYPE, 2010; FIGURE 4-142 U.S. TOTAL PACKAGED & PREPARED FOOD SALES: 1997-2005; FIGURE 4-143 U.S. U.S. TOTAL PACKAGED & PREPARED FOOD SALES: 2006E-2010E; FIGURE 4-144 U.S. TOTAL PACKAGED & PREPARED FOOD SALES GROWTH: 1998-2005; FIGURE 4-145 U.S. TOTAL PACKAGED & PREPARED FOOD SALES GROWTH: 2006E-2010E; FIGURE 4-146 U.S. TOTAL PACKAGED & PREPARED FOOD SALES: 1997- 2010; FIGURE 4-147 U.S. PACKAGED & PREPARED FOOD SALES GROWTH BY NBJ FOOD TYPE: 1997-2010; FIGURE 4-148 U.S. TOTAL PACKAGED & PREPARED FOOD SALES % OF TOTAL: 1997-2005; FIGURE 4-149 U.S. TOTAL PACKAGED & PREPARED FOOD SALES % OF TOTAL: 2006E-2010E; FIGURE 4-150 U.S. FUNCTIONAL PACKAGED & PREPARED FOOD SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($M, CONSUMER SALES); FIGURE 4-151 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY FUNCTIONAL AND MANUFACTURER FORTIFIED PACKAGED & PREPARED SALES: 2005 ($M, CONSUMER SALES); FIGURE 4-152 U.S. FUNCTIONAL CONDIMENT SALES: 1997-2010E; FIGURE 4-153 U.S. TOTAL CONDIMENT SALES: 1997-2010; FIGURE 4-154 U.S. HEALTHY CONDIMENT SALES & GROWTH: 1997-2010; FIGURE 4-155 U.S. TOTAL CONDIMENT SALES BY NBJ FOOD TYPE, 2005; FIGURE 4-156 NBJ’S TOP U.S. FUNCTIONAL CONDIMENT PRODUCTS, 2004 ($M); FIGURE 4-157 PENETRATION RATE OF U.S. FUNCTIONAL CONDIMENTS AS A PERCENTAGE OF TOTAL U.S. CONDIMENT SALES 1997-2010; FIGURE 4-158 U.S. FUNCTIONAL CONDIMENTS SALES BY CHANNEL, 2005; FIGURE 4-159 U.S. FUNCTIONAL CONDIMENT PRODUCT SALES BY CHANNEL, 2005; FIGURE 4-160 U.S. FUNCTIONAL CONDIMENT PRODUCT SALES BY MASS MARKET CHANNEL, 2005; FIGURE 4-161 U.S. HEALTHY CONDIMENT SALES AS A PERCENTAGE OF CONDIMENT FOOD SALES, 2005; FIGURE 4-162 U.S. FUNCTIONAL CONDIMENT SALES BY SUBCATEGORY: 1997-2005; FIGURE 4-163 U.S. FUNCTIONAL CONDIMENT SALES BY SUBCATEGORY: 2006-2010; FIGURE 4-164 U.S. FUNCTIONAL CONDIMENTS VS TOTAL FUNCTIONAL FOOD VS. TOTAL RETAIL FOOD SALES GROWTH: 1998-2010; FIGURE 4-165 U.S. CONDIMENT PRODUCTS LISTING; FIGURE 4-166 U.S. FUNCTIONAL CONDIMENT 5-YR INCREMENTAL SALES GAIN; FIGURE 4-167 U.S. TOTAL CONDIMENT SALES BY NBJ FOOD TYPE, 1997; FIGURE 4-168 U.S. TOTAL CONDIMENT SALES BY NBJ FOOD TYPE, 2010; FIGURE 4-169 U.S. TOTAL CONDIMENT SALES: 1997-2005; FIGURE 4-170 U.S. TOTAL CONDIMENT SALES: 2006E-2010E; FIGURE 4-171 U.S. TOTAL CONDIMENT SALES GROWTH: 1998-2005; FIGURE 4-172 U.S. TOTAL CONDIMENT SALES GROWTH: 2006E-2010E; FIGURE 4-173 U.S. TOTAL CONDIMENT SALES: 1997-2010E; FIGURE 4-174 U.S. CONDIMENT SALES GROWTH BY NBJ FOOD TYPE: 1997-2010; FIGURE 4-175 U.S. TOTAL CONDIMENT SALES % OF TOTAL: 1997-2005; FIGURE 4-176 U.S. TOTAL CONDIMENT SALES % OF TOTAL: 2006E-2010E; FIGURE 4-177 U.S. FUNCTIONAL CONDIMENT FOOD SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($M, CONSUMER SALES); FIGURE 4-178 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY FUNCTIONAL AND MANUFACTURER FORTIFIED CONDIMENTS SALES: 2005 ($M, CONSUMER SALES); FIGURE 4-179 U.S. TOTAL FRUIT & VEGETABLE SALES: 1997-2010; FIGURE 4-180 U.S. TOTAL FRUIT & VEGETABLE SALES BY NBJ FOOD TYPE, 2005; FIGURE 4-181 U.S. FRUIT & VEGETABLE PRODUCTS LISTING; FIGURE 4-182 U.S. TOTAL FRUIT & VEGETABLE SALES BY NBJ FOOD TYPE, 1997; FIGURE 4-183 U.S. TOTAL FRUIT & VEGETABLE SALES BY NBJ FOOD TYPE, 2010; FIGURE 4-184 U.S. TOTAL FRUIT & VEGETABLE SALES: 1997-2005; FIGURE 4-185 U.S. TOTAL FRUIT & VEGETABLE SALES: 2006E-2010E; FIGURE 4-186 U.S. TOTAL FRUIT & VEGETABLE SALES GROWTH: 1998-2005; FIGURE 4-187 U.S. TOTAL FRUIT & VEGETABLE SALES GROWTH: 2006E-2010E; FIGURE 4-188 U.S. TOTAL FRUIT & VEGETABLE SALES: 1997-2010; FIGURE 4-189 U.S. FRUIT & VEGETABLE SALES GROWTH BY NBJ FOOD TYPE: 1997-2010; FIGURE 4-190 U.S. FRUIT & VEGETABLE SALES % OF TOTAL: 1998-2005; FIGURE 4-191 U.S. FRUIT & VEGETABLE SALES % OF TOTAL: 2006E-2010E; FIGURE 4-192 U.S. TOTAL MEAT, FISH & POULTRY SALES: 1997- 2010; FIGURE 4-193 U.S. TOTAL MEAT, FISH & POULTRY SALES BY NBJ FOOD TYPE, 2005; FIGURE 4-194 U.S. HEALTHY MEAT, FISH & POULTRY SALES AS A PERCENTAGE OF MEAT, FISH & POULTRY FOOD SALES, 2005; FIGURE 4-195 U.S. HEALTHY MEAT, FISH & POULTRY SALES & GROWTH: 1997- 2010; FIGURE 4-196 U.S. TOTAL MEAT, FISH & POULTRY SALES BY NBJ FOOD TYPE, 1997; FIGURE 4-197 U.S. TOTAL MEAT, FISH & POULTRY SALES BY NBJ FOOD TYPE, 2010; FIGURE 4-198 U.S. TOTAL MEAT, FISH & POULTRY SALES: 1997-2005 ($M); FIGURE 4-199 U.S. TOTAL MEAT, FISH & POULTRY SALES: 2006E-2010E ($M); FIGURE 4-200 U.S. TOTAL MEAT, FISH & POULTRY SALES GROWTH: 1998-2005; FIGURE 4-201 U.S. TOTAL MEAT, FISH & POULTRY SALES GROWTH: 2006E-2010E; FIGURE 4-202 U.S. TOTAL MEAT, FISH & POULTRY SALES: 1997-2010 ($M); FIGURE 4-203 U.S. MEAT, FISH & POULTRY SALES GROWTH BY NBJ FOOD TYPE: 1997-2010; FIGURE 4-204 U.S. MEAT, FISH & POULTRY SALES % OF TOTAL: 1998-2005; FIGURE 4-205 U.S. MEAT, FISH & POULTRY SALES % OF TOTAL: 2006E-2010E; FIGURE 4-206 FUNCTIONAL MEAT, FISH & POULTRY GROWTH, 1998-2010E:

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