New Hope & iVillage.com Brands, Label Claims and Market Intelligence Report: For Women, Healthy is Not What You Think
Nutrition Business Journal
May 1, 2010 SKU: NUT6000021
|
|
Women want more energy and are concerned about healthy aging—think we’re just talking about women in their 40s and 50s, think again. Women in their 20s want this, too. In fact, younger women are more likely to be concerned about stress and fatigue, and are more likely to favor products and brands that are organic and natural. Our research showed that 94% of women believe a healthy diet is important to preventing illness.
Please Note: this is delivered as a Zip file.
|
- 5 Executive Summary
- 7 Who We Talked To
- 8 Introduction
- 9 What Does “Healthy” Mean?
- Overall Health and Wellness Goals
- Do You Consider Yourself to Be Healthy
- Table 1.1: Top Health and Wellness Goals
- Triggers and Motivators
- Chart 1.a: Top Reasons to Focus on Health and Wellness
- Key Health Concerns
- Table 1.2: Top Health Concerns
- Specific Health Conditions
- Table 1.3: Top Health Conditions
- Constraints
- Table 1.4: Top Health Constraints
- Table 1.5: Top Health Constraints and Overall Healthiness
- Section Takeaways
- 14 What Makes a Product “Healthy?”
- What They Are Looking For (Claims)
- Table 2.1: Top Label Claims
- What They Are Looking For (Ingredients)
- Chart 2.a: Top Ingredients (Positive)
- What They Are Looking To Avoid
- Chart 2.b: Top Ingredients to Avoid
- Parents Buying for Kids
- Table 2.2: Top Health Claims/Benefits for Kids and Their Parents
- Section Takeaways
- 18 Generational and Stage of Life Effects
- Generation Y (Millenials) Profile
- Generation X Profile
- Baby Boomers Profile
- Pre-Boomers (The Silent Generation) Profile
- Generations and Overall Attitudes to Wellness
- Table 3.1: Attitudes Toward Healthiness, By Generation
- Table 3.2: Top Health Goals, By Generation
- Generations and Health Concerns/Conditions
- Table 3.3: Top Health Concerns, By Generation
- Table 3.4: Top Health Conditions, By Generation
- Generations and Label Claims
- Chart 3.a: Top Product Claims, By Generation
- Section Takeaways
- 23 The Organic and Natural Products Shopper
- A Big Picture Approach to Wellness
- Table 4.1: General Attitudes to Organic and Natural
- Table 4.2: Buying Organic Products and Behaviors/Attitudes
- Table 4.3: Buying Organic Products and Healthiness
- The Meanings of Organic and Natural
- Chart 4.a: Meanings of Organic and Natural
- Age, Credibility and Organic Values
- Table 4.4: Generation-Based Attitudes to Organic and Natural
- Organic and Kids Products
- Table 4.5: Buying Organic Products - Parents, Children
- Retail Channels and Organic Products
- Table 4.6: Buying Organic Products - Retail Channels
- Section Takeaways
- 27 Bringing Healthy Products to Market
- Formulation & Product Development
- Distribution
- Table 5.1: Retail Channels and Health Priorities
- Table 5.2: Retail Channels and Health Attitudes
- Messaging and Communication
- 30 Frozen Products
- The Frozen Product Categories Consumers Are Buying
- Chart 6.a: Frozen Product Categories Consumers Are Buying
- Important Label Claims in the Frozen Segment
- Chart 6.b: Top Label Claims That Matter in Frozen Food
- Price Premiums in the Frozen Segment
- Table 6.1: Imputed Price Premiums in the Frozen Segment
- Healthy Brands in the Frozen Segment (Aided)
- Table 6.2: Top Healthy Brands Frozen Segment (Aided) & Organic Purchases
- Table 6.3: Top Healthy Brands Frozen Segment (Aided) & Generations
- Healthy Brands in the Frozen Segment (Unaided)
- Table 6.4: Top Healthy Brands Frozen Segment (Unaided)
- 34 Snack Products
- The Snack Product Categories Consumers Are Buying
- Chart 7.a: Snack Product Categories Consumers Are Buying
- Important Label Claims in the Snack Food Segment
- Chart 7.b: Top Label Claims That Matter in Snack Foods
- Price Premiums in the Snack Food Segment
- Table 7.1: Imputed Price Premiums in the Snack Food Segment
- Healthy Brands in the Snack Segment (Aided)
- Table 7.2: Top Healthy Brands Snack Food Segment (Aided) & Organic Purchases
- Table 7.3: Top Healthy Brands Snack Food Segment (Aided) & Generations
- Healthy Brands in the Snack Segment (Unaided)
- Table 7.4: Top Healthy Brands Snack Segment (Unaided)
- 38 Dairy Products
- The Dairy Product Categories Consumers Are Buying
- Chart 8.a: Dairy Product Categories Consumers Are Buying
- Important Label Claims in the Dairy Segment
- Chart 8.b: Top Label Claims That Matter in Dairy Products
- Price Premiums in the Dairy Segment
- Table 8.1: Imputed Price Premiums in the Dairy Segment
- Healthy Brands in the Dairy Segment (Aided)
- Table 8.2: Top Healthy Brands Dairy Segment (Aided) & Organic Purchases
- Table 8.3: Top Healthy Brands Dairy Segment (Aided) & Generations
- Healthy Brands in the Dairy Segment (Unaided)
- Table 8.4: Top Healthy Brands Dairy Segment (Unaided)
- 42 Beverages
- The Beverage Categories Consumers Are Buying
- Chart 9.a: Beverage Categories Consumers Are Buying
- Important Label Claims in the Beverage Segment
- Chart 9.b: Top Label Claims That Matter in Beverages
- Price Premiums in the Beverage Segment
- Table 9.1: Imputed Price Premiums in the Beverage Segment
- Healthy Brands in the Beverage Segment (Aided)
- Table 9.2: Top Healthy Brands Beverage Segment (Aided) & Organic Purchases
- Table 9.3: Top Healthy Brands Beverage Segment (Aided) & Generations
- Healthy Brands in the Beverage Segment (Unaided)
- Table 9.4: Top Healthy Brands Beverage Segment (Unaided)
- 46 Baby/Kids Products
- The Baby/Kids Product Categories Consumers Are Buying
- Chart 10.a: Baby/Kids Product Categories Consumers Are Buying
- Important Label Claims in the Baby/Kids Segment
- Chart 10.b: Top Label Claims That Matter in Baby/Kids Food
- Price Premiums in the Baby/Kids Segment
- Table 10.1: Imputed Price Premiums in the Baby/Kids Segment
- Healthy Brands in the Baby/Kids Segment (Aided)
- Table 10.2: Top Healthy Brands Baby/Kids Segment (Aided) & Organic Purchases
- Table 10.3: Top Healthy Brands Baby/Kids Segment (Aided) & Generations
- Healthy Brands in the Baby/Kids Segment (Unaided)
- Table 10.4: Top Healthy Brands in the Baby/Kids Segment (Unaided)
- Appendix 1: Banner by Age (Generations) [Detail]
- Appendix 2: Banner by Organic Product Purchasing (Detail)
- Appendix 3: Survey Questionnaire
Share this report
Other tasks Related Markets Healthy Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
