2009 Healthy Kids’ Market Report: Breaking the Entry Barrier

The Dominican population, especially middle- and upper-income consumers, are increasingly aware of the importance healthier lifestyles. This is the result of constant campaigns by different brands and institutions promoting a healthy life through consumption of  |  more...

In 2011, vitamins and dietary supplements was able to grow by 6% to reach GTQ200 million current value sales. Multivitamins remained the largest category with current value sales equivalent to 47% of total vitamins and  |  more...

Antioxidants are found in a diversity of consumer packaged goods—from fruit juices to deodorant—but reflect a metatrend whereby the link between dietary supplements and actual diets is becoming ever stronger.   American  |  more...

Following the various health epidemics towards the end of the review period, such as H1N1 in 2010, consumers were increasingly health conscious and willing to invest in vitamins and dietary supplements to improve their immune  |  more...

Sedentary and busy, stressful lifestyles, combined with poor eating habits, are causing many Mexicans to have an unbalanced diet. For example, Mexicans are among the top five consumers of carbonates in the world and major  |  more...