Medical Apparatus And Supplies Market Penetration Data Report - East North Central Region (IL, IN, MI, OH, WI)- January 2008 Edition

MEDICAL APPARATUS AND SUPPLIES MARKET PENETRATION DATA REPORT - EAST NORTH CENTRAL REGION (IL, IN, MI, OH, WI) is a comprehensive statistical ranking of the market penetration of retail medical, apparatus, supply, and equipment stores by county and metropolitan area for the 5 East North Central states of Illinois, Indiana, Michigan, Ohio, and Wisconsin. This unique health care industry report - available as the complete National Report or one of 9 Region Reports - combines data on the total and senior (age 65 plus) population with business counts of medical apparatus and supply stores in the geographic area. The report provides important statistics and ratios to identify geographic areas that appear under-served (and over-served), to allow you to make informed decisions about location expansion and growth opportunities. For medical apparatus and supply companies seeking to expand in a state or region of the country, this report is the first critical level of due diligence needed to index and identify geographic areas in which to focus site selection efforts.

INDUSTRY SEGMENTS

The data for medical apparatus and supply stores is also broken down into the 9 subsegments that comprise this industry, as defined by Standard Industrial Classification codes.

• Medical Apparatus and Supplies (General)
• Artificial Limbs
• Convalescent Equipment and Supplies
• Hearing Aids
• Hospital Equipment and Supplies
• Incontinent Care Products
• Orthopedic and Prosthesis Applications
• Technical Aids for Handicapped
• Wheelchair Lifts

GEOGRAPHY

Data is reported at 2 geographic levels.

• Metro Area (Metropolitan/Micropolitan Statistical Areas as defined by Census Bureau)
• County (Parish, Borough, or similar Census Bureau defined geography)

DATA POINTS

Report includes the following statistical data.

• Total Population - As currently projected by the Census Bureau
• Senior Population - Count of this key age demographic (65+) for the medical apparatus and supply industry
• Percent Seniors to Total Population
• Rank Count of Medical Apparatus and Supplies (General)
• Rank Count of Artificial Limbs
• Rank Count of Convalescent Equipment and Supplies
• Rank Count of Hearing Aids
• Rank Count of Hospital Equipment and Supplies
• Rank Count of Incontinent Care Products
• Rank Count of Orthopedic and Prosthesis Applications
• Rank Count of Technical Aids for Handicapped
• Rank Count of Wheelchair Lifts
• Rank Count of Total Medical Apparatus and Supplies
• Ratio of Total Population to Total Medical Apparatus and Supply Retail Sources

DATA SORT

Each data point column is sorted from highest to lowest, to indicate the relative rank of every MSA and county in the United States for the given data point.

KEY RANKING

Metro Areas (MSAs) and Counties are ranked from lowest market penetration (greatest market potential) to highest saturation (least market potential), based on the ratios of business counts to the market population in each geography. Further, the MSAs and counties are segmented into quartiles (4 equal portions of the total report data), and color-coded from most to least favorable in terms of market potential based on these ratios.

REGION REPORTS

Region Reports are available for purchase. The geography of these reports corresponds to the US Census Bureau’s 9 geographical divisions. Here are the states contained in each Region Report.

• New England - Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont
• Middle Atlantic - New Jersey, New York, Pennsylvania
• South Atlantic - Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia
• East North Central - Illinois, Indiana, Michigan, Ohio, Wisconsin
• East South Central - Alabama, Kentucky, Mississippi, Tennessee
• West North Central - Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota
• West South Central - Arkansas, Louisiana, Oklahoma, Texas
• Mountain - Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming
• Pacific - Alaska, California, Hawaii, Oregon, Washington