This report presents the demographics of who buys for pets. Based on unpublished data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey, the report examines how much Americans spend on pets by the demographics that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses of the data, showing the demographics of spending at a glance. The categories examined in this report are pet food; pet purchase, supplies, medicine; pet services (e.g., grooming and dog walking); and veterinary services.
New to this edition are intriguing results of how the nation's spending habits have changed since the beginning of the Great Recession.
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- About the Data in Who’s Buying for Pets
- 1. Percent reporting expenditure and amount spent, average week or quarter, 2007
- Household Spending Trends: 2000 to 2007
- 2. Household spending trends, 2000 to 2007
- Household Spending on Pets, 2007
- 3. Pet spending, 2000 to 2007
- Household Spending on Pets by Demographic Characteristic, 2007
- 4. Pets: Average spending by age, 2007
- 5. Pets: Indexed spending by age, 2007
- 6. Pets: Total spending by age, 2007
- 7. Pets: Market shares by age, 2007
- 8. Pets: Average spending by income, 2007
- 9. Pets: Indexed spending by income, 2007
- 10. Pets: Total spending by income, 2007
- 11. Pets: Market shares by income, 2007
- 12. Pets: Average spending by high-income consumer units, 2007
- 13. Pets: Indexed spending by high-income consumer units, 2007
- 14. Pets: Total spending by high-income consumer units, 2007
- 15. Pets: Market shares by high-income consumer units, 2007
- 16. Pets: Average spending by household type, 2007
- 17. Pets: Indexed spending by household type, 2007
- 18. Pets: Total spending by household type, 2007
- 19. Pets: Market shares by household type, 2007
- 20. Pets: Average spending by race and Hispanic origin, 2007
- 21. Pets: Indexed spending by race and Hispanic origin, 2007
- 22. Pets: Total spending by race and Hispanic origin, 2007
- 23. Pets: Market shares by race and Hispanic origin, 2007
- 24. Pets: Average spending by region, 2007
- 25. Pets: Indexed spending by region, 2007
- 26. Pets: Total spending by region, 2007
- 27. Pets: Market shares by region, 2007
- 28. Pets: Average spending by education, 2007
- 29. Pets: Indexed spending by education, 2007
- 30. Pets: Total spending by education, 2007
- 31. Pets: Market shares by education, 2007
- Household Spending on Pets by Product Category, 2007
- 32. Pet Food
- 33. Pet Purchase, Supplies, and Medicines
- 34. Pet Services
- 35. Veterinary Services
- Appendix: Spending by Product and Service, Ranked by Amount Spent, 2007
- Glossary
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