Who's Buying Groceries, 9th edition

New Strategist Publications, Inc.
December 1, 2011
282 Pages - SKU: NW6717613
License type:
Countries covered: United States

This report presents the demographics of who buys food at grocery and convenience stores. Based on unpublished data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey, the report examines how much Americans spend on groceries by the demographics that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses of the data, showing the demographics of grocery shopping at a glance. The 80-plus food items examined in this report fall within the categories of cereals and bakery products; meats, poultry, fish, and eggs; dairy products; fruits and vegetables; sugar and other sweets; fats and oils; and a miscellaneous category that includes frozen prepared foods, canned and packaged soups, snacks, condiments and seasonings, and nonalcoholic beverages.

New to this edition are intriguing results of how the nation's spending habits have changed since the beginning of the Great Recession.


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