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Who's Buying Alcoholic and Nonalcoholic Beverages, 8th edition

New Strategist Publications, Inc.
December 1, 2011
123 Pages - SKU: NW6717588

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This report presents the demographics of who buys beer, wine, whiskey, and other alcoholic beverages for consumption at home, at restaurants and bars, and on trips. It also presents data on who buys nonalcoholic beverages in grocery and convenience stores. Based on unpublished data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey, the report examines how much Americans spend by the demographics that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses of the data, showing at a glance the demographics of household spending on beer, wine, colas, fruit juices, milk and other beverages.

New to this edition are intriguing results of how the nation's spending habits have changed since the beginning of the Great Recession.

About the Data in Who’s Buying Alcoholic and Nonalcoholic Beverages: 1. Percent reporting expenditure and amount spent, average week or quarter, 2007
Household Spending Trends: 2000 to 2007: 2. Household spending trends, 2000 to 2007
Household Spending on Alcoholic Beverages, 2007: 3. Alcoholic beverage spending, 2000 to 2007
Household Spending on Alcoholic Beverages by Demographic Characteristic, 2007: 4. Alcoholic Beverages: Average spending by age, 2007; 5. Alcoholic Beverages: Indexed spending by age, 2007; 6. Alcoholic Beverages: Total spending by age, 2007; 7. Alcoholic Beverages: Market shares by age, 2007; 8. Alcoholic Beverages: Average spending by income, 2007; 9. Alcoholic Beverages: Indexed spending by income, 2007; 10. Alcoholic Beverages: Total spending by income, 2007; 11. Alcoholic Beverages: Market shares by income, 2007; 12. Alcoholic Beverages: Average spending by high-income consumer units, 2007; 13. Alcoholic Beverages: Indexed spending by high-income consumer units, 2007; 14. Alcoholic Beverages: Total spending by high-income consumer units, 2007; 15. Alcoholic Beverages: Market shares by high-income consumer units, 2007; 16. Alcoholic Beverages: Average spending by household type, 2007; 17. Alcoholic Beverages: Indexed spending by household type, 2007; 18. Alcoholic Beverages: Total spending by household type, 2007; 19. Alcoholic Beverages: Market shares by household type, 2007; 20. Alcoholic Beverages: Average spending by race and Hispanic origin, 2007; 21. Alcoholic Beverages: Indexed spending by race and Hispanic origin, 2007; 22. Alcoholic Beverages: Total spending by race and Hispanic origin, 2007; 23. Alcoholic Beverages: Market shares by race and Hispanic origin, 2007; 24. Alcoholic Beverages: Average spending by region, 2007; 25. Alcoholic Beverages: Indexed spending by region, 2007; 26. Alcoholic Beverages: Total spending by region, 2007; 27. Alcoholic Beverages: Market shares by region, 2007; 28. Alcoholic Beverages: Average spending by education, 2007; 29. Alcoholic Beverages: Indexed spending by education, 2007; 30. Alcoholic Beverages: Total spending by education, 2007; 31. Alcoholic Beverages: Market shares by education, 2007
Household Spending on Alcoholic Beverages by Product Category, 2007: 32. Alcoholic Beverages Purchased on Trips; 33. Beer and Ale at Home; 34. Beer and Ale at Restaurants and Bars; 35. Whiskey and Other Alcohol at Home; 36. Whiskey and Other Alcohol at Restaurants and Bars; 37. Wine at Home; 38. Wine at Restaurants and Bars
Household Spending on Nonalcoholic Beverages, 2007: 39. Nonalcoholic beverage spending, 2000 to 2007
Household Spending on Nonalcoholic Beverages by Demographic Characteristic, 2007: 40. Nonalcoholic Beverages: Average spending by age, 2007; 41. Nonalcoholic Beverages: Indexed spending by age, 2007; 42. Nonalcoholic Beverages: Total spending by age, 2007; 43. Nonalcoholic Beverages: Market shares by age, 2007; 44. Nonalcoholic Beverages: Average spending by income, 2007; 45. Nonalcoholic Beverages: Indexed spending by income, 2007; 46. Nonalcoholic Beverages: Total spending by income, 2007; 47. Nonalcoholic Beverages: Market shares by income, 2007; 48. Nonalcoholic Beverages: Average spending by high-income consumer units, 2007; 49. Nonalcoholic Beverages: Indexed spending by high-income consumer units, 2007; 50. Nonalcoholic Beverages: Total spending by high-income consumer units, 2007; 51. Nonalcoholic Beverages: Market shares by high-income consumer units, 2007; 52. Nonalcoholic Beverages: Average spending by household type, 2007; 53. Nonalcoholic Beverages: Indexed spending by household type, 2007; 54. Nonalcoholic Beverages: Total spending by household type, 2007; 55. Nonalcoholic Beverages: Market shares by household type, 2007; 56. Nonalcoholic Beverages: Average spending by race and Hispanic origin, 2007; 57. Nonalcoholic Beverages: Indexed spending by race and Hispanic origin, 2007; 58. Nonalcoholic Beverages: Total spending by race and Hispanic origin, 2007; 59. Nonalcoholic Beverages: Market shares by race and Hispanic origin, 2007; 60. Nonalcoholic Beverages: Average spending by region, 2007; 61. Nonalcoholic Beverages: Indexed spending by region, 2007; 62. Nonalcoholic Beverages: Total spending by region, 2007; 63. Nonalcoholic Beverages: Market shares by region, 2007; 64. Nonalcoholic Beverages: Average spending by education, 2007; 65. Nonalcoholic Beverages: Indexed spending by education, 2007; 66. Nonalcoholic Beverages: Total spending by education, 2007; 67. Nonalcoholic Beverages: Market shares by education, 2007
Household Spending on Nonalcoholic Beverages by Product Category, 2007: 68. Carbonated Drinks, Colas; 69. Carbonated Drinks, Noncolas; 70. Coffee, Instant and Freeze-Dried; 71. Coffee, Roasted; 72. Fruit-Flavored Drinks, Noncarbonated; 73. Fruit Juice, Canned and Bottled; 74. Fruit Juice, Fresh; 75. Fruit Juice, Frozen; 76. Milk, Fresh; 77. Tea; 78. Vegetable Juice, Fresh and Canned; 79. Water, Bottled
Appendix: Spending by product and service, ranked by amount spent, 2007
Glossary

Who's Buying Alcoholic and Nonalcoholic Beverages, 8th edition

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