This report presents the demographics of who buys beer, wine, whiskey, and other alcoholic beverages for consumption at home, at restaurants and bars, and on trips. It also presents data on who buys nonalcoholic beverages in grocery and convenience stores. Based on unpublished data collected by the Bureau of Labor Statistics’ Consumer Expenditure Survey, the report examines how much Americans spend by the demographics that count—age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents “who-are-the-best-customers” analyses of the data, showing at a glance the demographics of household spending on beer, wine, colas, fruit juices, milk and other beverages.
New to this edition are intriguing results of how the nation's spending habits have changed since the beginning of the Great Recession.