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Best Customers: Demographics of Consumer Demand, 8th edition

New Strategist Publications, Inc.
December 1, 2011
806 Pages - SKU: NW6717581

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The eight edition of Best Customers: Demographics of Consumer Demand is a unique look at who the best and biggest customers are for hundreds of individual products and services, alerting marketers to potential booms and busts in the years ahead.

Based on data from the Bureau of Labor Statistics Consumer Expenditure Survey, Best Customers analyzes household spending by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. It identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).

The book is divided into 21 chapters, arranged alphabetically, with each chapter focusing on a major spending category. Within each chapter, individual products and services are arranged alphabetically. The chapters are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts to non-household members, groceries, health care, household services, housekeeping supplies, personal care products and services, reading material, restaurants and carry-outs, shelter and utilities, telephone, tobacco, transportation, travel, and utilities.

Introduction
Chapter 1. Alcoholic Beverages: Highlights; Alcoholic Beverage Spending, 2000 to 2007; Alcoholic Beverages Purchased on Trips; Beer and Ale at Home; Beer and Ale at Restaurants and Bars; Whiskey and Other Alcohol at Home; Whiskey and Other Alcohol at Restaurants and Bars; Wine at Home; Wine at Restaurants and Bars
Chapter 2. Apparel: Highlights; Apparel Spending, 2000 to 2007; Boys’ Apparel; Children’s Shoes; Coin-Operated Apparel Laundry and Dry Cleaning; Girls’ Apparel; Infants’ Apparel; Jewelry; Men’s Apparel; Men’s Shoes; Professional Apparel Laundry and Dry Cleaning; Sewing Materials; Watches; Women’s Apparel; Women’s Shoes
Chapter 3. Computers: Highlights; Computer Spending, 2000 to 2007; Computer Information Services; Computer Software and Accessories for Nonbusiness Use; Computers and Computer Hardware for Nonbusiness Use; Internet Services Away from Home; Repair of Computer Systems for Nonbusiness Use
Chapter 4. Education: Highlights; Education Spending, 2000 to 2007; Books and Supplies, College; Books and Supplies, Elementary and High School; Tuition, College; Tuition, Elementary and High School; Tuition, Vocational and Technical Schools
Chapter 5. Entertainment: Highlights; Entertainment Spending, 2000 to 2007; Admission to Sports Events (Including on Trips); Athletic Gear, Game Tables, and Exercise Equipment; Bicycles; Cable and Satellite Television Services; Club Memberships (Civic, Recreational, Social); Compact Disks, Audiotapes, and Records; Fees for Participant Sports (Including on Trips); Fees for Recreational Lessons; Film; Installation of Television Sets; Live Entertainment for Catered Affairs; Motorized Recreational Vehicles (Including RVs and Boats); Movie, Theater, Amusement Park, and Other Admissions (Including on Trips); Musical Instruments and Accessories; Personal Digital Audio Players; Pet Food; Pet Purchase, Supplies, and Medicines; Pet Services; Photo Processing; Photographer’s Fees; Photographic Equipment; Rental of Party Supplies for Catered Affairs; Satellite Radio Service; Sound Components, Equipment, and Accessories (Including Radios and Tape Recorders); Stamp and Coin Collecting; Streamed and Downloaded Audio; Television Sets; Toys, Games, Hobbies, and Tricycles; Video Cassette Recorders and Video Disc Players; Veterinary Services; Video Cassettes, Tapes, and Discs; Video Game Hardware and Software; Video Tape, Disc, and Film Rental
Chapter 6. Financial Products and Services: Highlights; Financial Spending, 2000 to 2007; Accounting Fees; Bank Service Charges; Cash Contributions to Charitable Organizations; Cash Contributions to Educational Organizations; Cash Contributions to Political Organizations; Cash Contributions to Religious Organizations; Cash Gifts, Other than Charitable, Educational, Political, or Religious; Cemetery Lots, Vaults, Maintenance Fees; Child Support; Contributions to Retirement Accounts (Nonpayroll Deposits); Credit Card Membership Fees; Deductions for Government Retirement; Deductions for Private Pensions (Payroll Deductions); Deductions for Social Security; Finance Charges, except Mortgage and Vehicle; Funeral Expenses; Insurance, Life and Other Personal except Health; Legal Fees; Lottery and Gambling Losses; Occupational Expenses; Safe Deposit Box Rental; Shopping Club Membership Fees; Support for College Students; Tax, Federal Income (Net, after Refund); Tax, State and Local Income (Net, after Refund)
Chapter 7. Furnishings and Equipment: Highlights; Furnishings and Household Equipment Spending, 2000 to 2007; Appliances, Kitchen, Small Electric; Appliances, Major; Bathroom Linens; Bedroom Furniture, Except Mattresses and Springs; Bedroom Linens; Closet and Storage Items; Curtains and Draperies; Decorative Items for the Home; Floor Coverings, Nonpermanent; Floor Coverings, Wall-to-Wall; Housewares; Infants’ Equipment and Furniture; Kitchen and Dining Room Furniture; Kitchen and Dining Room Linens; Lamps and Lighting Fixtures; Laundry and Cleaning Equipment; Living Room Chairs; Living Room Tables; Mattresses and Springs; Outdoor Equipment; Outdoor Furniture; Plants and Fresh Flowers, Indoor; Power Tools; Sewing Materials for Household Items; Sofas; Wall Units, Cabinets, and Other Furniture
Chapter 8. Gifts for People in Other Households: Highlights; Spending on Gifts for People in Other Households, 2000 to 2007; Gifts of Appliances and Housewares; Gifts of Education Expenses; Gifts of Entertainment; Gifts of Food; Gifts of Health Care Expenses; Gifts of Household Equipment; Gifts of Household Textiles; Gifts of Housekeeping Supplies; Gifts of Infants’ Apparel; Gifts of Jewelry; Gifts of Men’s and Boys’ Apparel; Gifts of Transportation; Gifts of Women’s and Girls’ Apparel
Chapter 9. Groceries: Highlights; Spending on Groceries, 2000 to 2007; Apples; Artificial Sweeteners; Baby Food; Bacon; Bakery Products, Frozen and Refrigerated; Baking Needs and Miscellaneous Products; Bananas; Biscuits and Rolls; Bread and Cracker Products; Bread, Other than White; Bread, White; Butter; Cakes and Cupcakes; Candy and Chewing Gum; Carbonated Drinks, Colas; Carbonated Drinks, Noncolas; Cereal, Ready-to-Eat and Cooked; Cheese; Chicken, Fresh and Frozen; Citrus Fruit Other than Oranges; Coffee, Instant and Freeze-Dried; Coffee, Roasted; Cookies; Crackers; Cream; Dairy Products Other than Butter, Cheese, Cream, Ice Cream, and Milk; Desserts, Prepared; Eggs; Fats and Oils; Fish and Seafood, Canned; Fish and Shellfish, Fresh; Fish and Shellfish, Frozen; Flour; Flour, Prepared Mixes; Frankfurters; Fruit, Canned; Fruit, Dried; Fruit-Flavored Drinks, Noncarbonated; Fruit, Fresh, Other than Apples, Bananas, and Citrus; Fruit, Frozen; Fruit Juice, Canned and Bottled; Fruit Juice, Fresh; Fruit Juice, Frozen; Ground Beef; Ham; Ice Cream and Related Products; Jams, Preserves, and Other Sweets; Lettuce; Lunch Meats (Cold Cuts); Margarine; Milk, Fresh; Nondairy Cream and Imitation Milk; Nuts; Olives, Pickles, and Relishes; Oranges; Pasta, Cornmeal, and Other Cereal Products; Peanut Butter; Pies, Tarts, and Turnovers; Pork Chops; Pork Other than Bacon, Chops, Frankfurters, Ham, and Sausage; Potato Chips and Other Snacks; Potatoes, Fresh; Poultry Other than Chicken; Prepared Food (Except Desserts, Frozen Meals, and Salads); Prepared Food, Frozen (Other than Meals); Prepared Meals, Frozen; Rice; Roast Beef; Salad Dressing; Salads, Prepared; Salt, Spices, and Other Seasonings; Sauces and Gravies; Sausage; Soups, Canned and Packaged; Steak; Sugar; Sweetrolls, Coffee Cakes, and Doughnuts; Tea; Tomatoes; Vegetable Juices, Fresh and Canned; Vegetables, Canned Beans; Vegetables, Canned Corn; Vegetables, Canned Other than Beans and Corn; Vegetables, Dried Beans; Vegetables, Dried, Other than Beans; Vegetables, Fresh, Other than Lettuce, Potatoes, and Tomatoes; Vegetables, Frozen; Water, Bottled
Chapter 10. Health Care: Highlights; Out-of-Pocket Health Care Spending, 2000 to 2007; Dental Services (Out-of-Pocket Expenses); Drugs, Nonprescription; Drugs, Prescription (Out-of-Pocket Expenses); Eye Care Services (Out-of-Pocket Expenses); Eyeglasses and Contact Lenses (Out-of-Pocket Expenses); Health Insurance, including Medicare and Supplements (Out-of-Pocket Payments); Hospital Room and Services (Out-of-Pocket Expenses); Lab Tests and X-Rays (Out-of-Pocket Expenses); Long-Term Care Insurance (Out-of-Pocket Expenses); Medicare Premiums; Medicare Prescription Drug Premiums; Medicare Supplements, Commercial; Nonphysician Health Care Professional Services (Out-of-Pocket Expenses); Physician Services (Out-of-Pocket Expenses); Vitamins, Nonprescription
Chapter 11. Household Services: Highlights; Household Services Spending, 2000 to 2007; Appliance Repair, including at Service Center; Babysitting and Child Care in Own or Other Home; Care for the Elderly, Invalids, Handicapped, Etc.; Day Care Centers, Nursery Schools, and Preschools; Gardening and Lawn Care Services; Housekeeping Services; Moving, Storage, and Freight Express; Repair of Computer Systems for Nonbusiness Use; Security System Service Fee; Termite and Pest Control Products and Services; Water Softening Services
Chapter 12. Housekeeping Supplies: Highlights; Housekeeping Supplies Spending, 2000 to 2007; Cleansing and Toilet Tissue, Paper Towels, and Napkins; Laundry and Cleaning Supplies; Lawn and Garden Supplies; Postage; Stationery, Stationery Supplies, and Giftwrap
Chapter 13. Personal Care: Highlights; Personal Care Spending, 2000 to 2007; Cosmetics, Perfume, and Bath Products; Deodorants, Feminine Hygiene, and Miscellaneous Personal Care Products; Hair Care Products; Oral Hygiene Products; Personal Care Services; Shaving Products
Chapter 14. Reading Material: Highlights; Reading Material Spending, 2000 to 2007; Books; Magazines and Newspapers, Nonsubscription; Magazines and Newspapers, Subscription
Chapter 15. Restaurants and Carry-Outs: Highlights; Restaurant and Carry-Out Spending, 2006 and 2007; Breakfast and Brunch at Fast-Food Restaurants; Breakfast and Brunch at Full-Service Restaurants; Dinner at Fast-Food Restaurants; Dinner at Full-Service Restaurants; Lunch at Employer and School Cafeterias; Lunch at Fast-Food Restaurants; Lunch at Full-Service Restaurants; Restaurant and Carry-Out Food on Trips; Snacks at Employer and School Cafeterias; Snacks at Fast-Food Restaurants; Snacks at Full-Service Restaurants; Snacks at Vending Machines and Mobile Vendors
Chapter 16. Shelter: Highlights; Shelter Spending, 2000 to 2007; Home Equity Loan and Line of Credit Interest; Insurance, Homeowner’s; Insurance, Tenant’s; Maintenance and Repair Materials, Owned Home; Maintenance and Repair Services, Owned Home; Mortgage Interest; Property Management and Security, Owned Home; Property Taxes; Rent; Vacation Homes, Owned
Chapter 17. Telephone: Highlights; Telephone Spending, 2000 to 2007; Cellular Phone Service; Phone Cards; Residential Telephone Service and Pay Phones; Telephones, Answering Machines, and Accessories
Chapter 18. Tobacco Products: Highlights; Tobacco Products Spending, 2000 to 2007; Cigarettes; Smoking Accessories; Tobacco Products Other than Cigarettes
Chapter 19. Transportation: Highlights; Transportation Spending, 2000 to 2007; Automobile Service Clubs; Car Lease Payments; Cars, New; Cars, Used; Gasoline and Motor Oil (Including on Trips); Mass Transit Fares, Intracity; Motorcycles, New and Used; Oil Change, Lube, and Oil Filters; Parking Fees, Excluding Residence; Taxi Fares and Limousine Service in Home Town; Tires (Purchased, Replaced, Installed); Towing Charges; Truck Lease Payments; Trucks, New; Trucks, Used; Vehicle Finance Charges; Vehicle Insurance; Vehicle Maintenance and Repair (Includes Oil Changes and Tires); Vehicle Rentals (Includes Rentals on Trips)
Chapter 20. Travel: Highlights; Travel Spending, 2000 to 2007; Airline Fares; Alcoholic Beverages Purchased on Trips; Bus Fares, Intercity; Gasoline on Trips; Groceries on Trips; Lodging on Trips; Luggage; Parking Fees and Tolls on Trips; Recreational Expenses on Trips; Restaurant and Carry-Out Food on Trips; Ship Fares; Taxi Fares, Limousine Service, and Local Transportation on Trips; Train Fares, Intercity; Vehicle Rentals on Trips
Chapter 21. Utilities: Highlights; Utilities Spending, 2000 to 2007; Bottled Gas; Electricity; Fuel Oil; Natural Gas; Trash Collection; Water and Sewer
Appendix A: About the Consumer Expenditure Survey
Appendix B: Percent Reporting Expenditure and Amount Spent, Average Quarter 2007
Appendix C: Spending by Product and Service Ranked by Amount Spent, 2007
Appendix D: Average Annual Household Spending, 2000 and 2007
Glossary
Index

Best Customers: Demographics of Consumer Demand, 8th edition

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