Who We Are: Asians, 2nd ed.

Who We Are: Asians brings you the facts you need about the size and characteristics of the country’s Asian population—the fastest-growing segment of the consumer marketplace. Its 10 chapters examine their attitudes (a new chapter), education, health, housing, income, labor force status, living arrangements, population, spending, and time use.

New to the second edition of Who We Are: Asians is a chapter on their attitudes about issues ranging from happiness and trust in others to religious beliefs, political identification, and support for gay marriage. The Population chapter includes 2010 census data showing the most accurate and up-to-date numbers nationally and by state. The Time Use chapter examines how Asians prioritize their time. Also included is the most recent information on the spending, incomes, labor force participation, educational attainment, school enrollment, and living arrangements of Asians.

While the government collected the data in Who We Are: Asians, the tables are not reprints from government reports. Instead, New Strategist’s editors spent hundreds of hours scouring web sites, compiling numbers into meaningful statistics, and creating tables with calculations that reveal the trends. New Strategist has done the work for you, delving into the data and providing analysis and comparisons, placing the important information about Asians at your fingertips.

Asians are much more educated than the average American. They are more likely to postpone childbearing until their thirties, and many have children living in their home well into their fifties. These differences affect not only lifestyle but also consumer behavior and are of utmost importance to policymakers and business leaders. Who We Are: Asians gives you the information you need to discover and become familiar with the large and rapidly growing Asian population and its many unique characteristics.