Countries covered: United States
In the past, when the pace of change was slow, the concept of generations had little importance
for society, public policy, or commerce. But today, the world changes rapidly and
people who are as little as 10 years apart in age may have very different experiences growing
up—making them unlike one another in significant ways. American Generations: Who
They Are and How They Live reveals the differences and similarities among the six living
generations of Americans.
For decades, the U.S. population has been fragmented by generation. The seventh
edition of American Generations is an important tool for piecing together those fragments
and seeing the whole. The generational profiles contained in this book are of value not only
to marketers, but also to social scientists and policymakers. Each generation, after all, makes
its demands on public policy just as it does on business. And those seeking to understand
societal or consumer change must address how attitudes and values, wants and needs, evolve
with generational replacement.
American Generations examines both generations and age groups. Age groups are
static, never changing; generations pass through age groups. People aged 40 today are
members of Generation X, but in another decade the Millennial generation will occupy
the age group. Since each generation has a distinct character, the policy issues, products,
services, advertising, and media that resonate with people aged 40 today may not work for
40-year-olds a decade from now. Please note, this file is delivered as a Zip file.
|
- Introduction
- Chapter 1. The Generations
- Highlights
- The iGeneration: Growing Up
- The Millennial Generation: Another Baby Boom
- Generation X: Now in Middle Age
- The Baby-Boom Generation: Still Center Stage
- Older Generations: The Wealthiest Retirees
- Chapter 2. Attitudes
- Highlights
- Daily Newspapers Have Lost the Youngest Generation
- The Internet Is an Important Source of Science News
- Religious Beliefs Shape the Perspectives of Older Americans
- Younger Generations Spurn Traditional Sex Roles
- Most Americans Do Not Trust Others
- Among the Generations, Millennials Are the Most Liberal
- Boomers Have Hit Hard Times
- Millennials Socialize the Most
- Chapter 3. Education
- Highlights
- Generation X Is the Most Highly Educated
- Under Age 50, Women Are Better Educated than Men
- Asians Are Well Educated
- Young Adults Are Much More Likely to Be in School
- More than One in Four Americans Are in School
- Millennials Are Boosting College Enrollment
- Part-Time Study Is the Norm for Older Students
- Millennials Will Boost the Number of Older College Students
- Chapter 4. Health
- Highlights
- Most Americans Feel “Very Good” or “Excellent”
- Birth Rate Fell between 2007 and 2008
- Blacks and Hispanics Have Children at a Younger Age
- More than 40 Percent of New Mothers Are Not Married
- Most First-Time Mothers Are Young
- Many Women Have Not Had Children
- Most Adults Are Overweight
- Weight Problems Start Young
- Most Americans Do Not Get Enough Exercise
- New Drugs Help Lower Cholesterol Levels
- Blood Pressure Is Up
- Diabetes Is a Growing Problem
- More than One in Five Americans Smoke
- Many Young Adults Are Binge Drinkers
- Many Adults Have Used Illicit Drugs
- Most Women of Childbearing Age Use Contraceptives
- Most Teens Avoid Risky Behavior
- Many Older Americans Have Physical Difficulties
- Health Problems Are Common among Older Americans
- Men Aged 25 to 44 Account for Most AIDS Cases
- Asthma and Allergies Affect Many Children
- More People Do Not Have Health Insurance
- More than One Billion Health Care Visits Occurred in 2006
- One in 12 Americans Had a Hospital Stay in 2008
- Heart Disease Is the Leading Killer of the Oldest Adults
- Americans Are Living Longer
- Chapter 5. Housing
- Highlights
- Young Adults Are Most Likely to Move
- Homeownership Rises with Age
- Married Couples Are Most Likely to Be Homeowners
- Blacks and Hispanics Have Lower Homeownership Rates
- The Homeownership Rate Is Falling
- Homeownership Is Highest in the Midwest
- Most Americans Live in a Single-Family Home
- Chapter 6. Income
- Highlights
- Men’s Incomes Are Falling
- Many Women Are Losing Ground
- Boomer Men Have the Highest Incomes
- Gen X and Baby-Boom Women Have the Highest Incomes
- Incomes of Young Women Nearly Match Those of Young Men
- Since 1980, Older Householders Have Seen Biggest Gains
- Americans Aged 45 to 54 Are Most Likely to Be Affluent
- The Oldest Americans Have the Lowest Incomes
- Two Earners Mean Higher Incomes
- Regardless of Race or Hispanic Origin, Incomes Peak in Middle Age
- Nearly One-Third of the Elderly Receive Pension Income
- Poverty Has Grown among Adults of Working Age
- Black and Hispanic Children Are Most Likely to Be Poor
- Many Workers Cannot Keep Their Families Out of Poverty
- Chapter 7. Labor Force
- Highlights
- Men’s Labor Force Participation Has Declined
- Men in Their Thirties Are Most Likely to Work
- Boomers Are the Largest Share of the Workforce
- Millennials Are Most Likely to Be Unemployed
- Hispanic Women Are Least Likely to Work
- The Middle Aged Are Professionals, Managers
- Most of the Middle Aged Work Full-Time
- Dual Earners Are in the Majority
- Most Mothers Work
- Job Tenure Has Increased
- Union Representation Peaks among Workers Aged 45 to 64
- Self-Employment Rise with Age
- Most Minimum-Wage Workers Are Teens or Young Adults
- More Older Workers Will Be in the Labor Force
- Chapter 8. Living Arrangements
- Highlights
- Boomers Head the Largest Share of Households
- Young and Old Have the Most Diverse Households
- Millennials Are Most Diverse
- Oldest Americans Have the Smallest Households
- Fewer than One-Third of Households include Children under Age 18
- Nearly Half of Hispanic Households include Children under Age 18
- Parents in Their Forties Have Teens
- Householders in Their Thirties Have the Most Kids
- Householders in the Northeast Are Older
- Many Children Live with Their Mother Only
- Nearly 7 Million Children Live with a Grandparent
- Living Arrangements Differ by Generation
- Most Americans Are Married
- Younger Generations Stay Single Longer
- Divorce Is Highest among Men and Women in Their Fifties
- Chapter 9. Population
- Highlights
- Social Trends Mirror Changing Age Structure
- Sex Ratio Reverses with Age
- Greater Diversity among the Young
- Number of People in Their Sixties to Grow Rapidly
- Minorities Are Close to Becoming the Majority
- Immigration Contributes to Diversity
- The West Is the Youngest Region
- Divesity Is Growing in Every Region
- Young and Old Are Drawn to Different States
- Chapter 10. Spending
- Highlights
- At All Ages, Housing Is the Largest Expense
- Under Age 25: Transition to Adulthood
- 25-to-34-Year-Olds: Spending on Children
- 35-to-44-Year-Olds: More Mouths to Feed
- 45-to-54-Year-Olds: Big Spenders
- 55-to-64-Year-Olds: Spending More than Average
- 65-to-74-Year-Olds: Average Spenders
- 75 or Older: Spending on Health Care
- Chapter 11. Time Use
- Highlights
- Leisure Activities Rank Second in Time Use among Americans
- Older Adults Spend the Most Time in Leisure Pursuits
- Older Women Spend the Most Time Cooking
- Young Adults Spend the Most Time on the Phone
- Older Americans Are Much Less Likely to Be Online
- Voting Rate Fell among All but the Youngest Americans
- Chapter 12. Wealth
- Highlights
- Net Worth Climbed Sharply during the Housing Bubble
- Financial Asset Values Rose between 2004 and 2007
- Nonfinancial Assets Are the Foundation of Household Wealth
- Most Households Are in Debt
- Retirement Plan Participation Peaks in the 45-to-64 Age Group
- Glossary
- Bibliography
- Index
- List of Tables
- Chapter 1. The Generations
- 1.1 Birth of the iGeneration, 1995 to Present
- 1.2 Size of iGeneration, 2010
- 1.3 iGeneration by Age, 2000 to 2020
- 1.4 iGeneration Share of Population, 2010
- 1.5 Birth of the Millennial Generation, 1977 to 1994
- 1.6 Size of the Millennial Generation, 2010
- 1.7 Millennial Generation by Age, 2000 to 2020
- 1.8 Millennial Share of Population, 2010
- 1.9 Birth of Generation X, 1965 to 1976
- 1.10 Size of Generation X, 2010
- 1.11 Generation X by Age, 2000 to 2020
- 1.12 Generation X Share of Population, 2010
- 1.13 Birth of the Baby-Boom Generation, 1946 to 1964
- 1.14 Size of the Baby-Boom Generation, 2010
- 1.15 Baby-Boom Generation by Age, 2000 to 2020
- 1.16 Baby-Boom Share of Population, 2010
- 1.17 Birth of the Older Generations, 1910 to 1945
- 1.18 Size of the Older Generations, 2010
- 1.19 Older Generations by Age, 2000 to 2020
- 1.20 Older Generations Share of Population, 2010
- Chapter 2. Attitudes
- 2.1 Main Source of News, 2008
- 2.2 Daily Newspaper Readership, 2008
- 2.3 Main Source of Information about Science and Technology, 2008
- 2.4 Science Makes Our Way of Life Change Too Fast, 2008
- 2.5 Human Evolution, 2008
- 2.6 Religious Preference, 2008
- 2.7 Attendance at Religious Services, 2008
- 2.8 Confidence in the Existence of God, 2008
- 2.9 Degree of Religiosity, 2008
- 2.10 Bible in Public Schools, 2008
- 2.11 Sex Roles, 2008
- 2.12 Mother Worked While You Were Growing Up, 2008
- 2.13 Premarital Sex, 2008
- 2.14 Homosexuality, 2008
- 2.15 Gay Marriage, 2008
- 2.16 Sexual Orientation, 2008
- 2.17 Trust in Others, 2008
- 2.18 Life Exciting or Dull, 2008
- 2.19 General Happiness, 2008
- 2.20 Political Leanings, 2008
- 2.21 Political Party Affiliation, 2008
- 2.22 Government Should Help Pay for Medical Care, 2008
- 2.23 Family Income Relative to Others, 2008
- 2.24 Change in Financial Situation, 2008
- 2.25 Satisfaction with Financial Situation, 2008
- 2.26 Standard of Living Will Improve, 2008
- 2.27 Spend Evening with Relatives, 2008
- 2.28 Spend Evening with Friends, 2008
- 2.29 Have Gun in Home, 2008
- 2.30 Should Marijuana Be Made Legal, 2008
- Chapter 3. Education
- 3.1 Educational Attainment by Age, 2009
- 3.2 Educational Attainment by Generation, 2009
- 3.3 Educational Attainment of Men by Age, 2009
- 3.4 Educational Attainment of Men by Generation, 2009
- 3.5 Educational Attainment of Women by Age, 2009
- 3.6 Educational Attainment of Women by Generation, 2009
- 3.7 High School and College Graduates by Age, Race, and Hispanic Origin, 2009: Total People
- 3.8 High School and College Graduates by Age, Race, and Hispanic Origin, 2009: Men
- 3.9 High School and College Graduates by Age, Race, and Hispanic Origin, 2009: Women
- 3.10 School Enrollment by Age, 2000 and 2008
- 3.11 School Enrollment by Age and Sex, 2008
- 3.12 College Students by Age, 2000 and 2008
- 3.13 College Students by Age and Sex, 2008
- 3.14 College Students by Type of School, Age, and Attendance Status, 2008
- 3.15 Projections of College Students by Sex and Age, 2008 and 2018
- Chapter 4. Health
- 4.1 Health Status of Adults by Age, 2008
- 4.2 Health Status, 1995 to 2008
- 4.3 Mental Health Status in Past Month, 1995 to 2008
- 4.4 Health Status of Children by Age, 2008
- 4.5 Birth Rate by Age, 2000 to 2008
- 4.6 Births by Age, Race, and Hispanic Origin, 2008
- 4.7 Births to Unmarried Women by Age, 2008
- 4.8 Births by Age of Mother and Birth Order, 2008
- 4.9 Childless Women by Age, 1990 to 2006
- 4.10 Average Measured Weight by Sex and Age, 1976-80 to 2003-06
- 4.11 Adults Measured as Overweight and Obese by Sex and Age, 1976-80 to 2003-06
- 4.12 Children Measured as Overweight by Sex, Race, Hispanic Origin, and Age, 2003-06
- 4.13 Weight Problems and Dieting Behavior of 9th to 12th Graders by Sex, 2007
- 4.14 Physical Activity Status of People Aged 18 or Older, 2008
- 4.15 High Cholesterol by Sex and Age, 1988-94 and 2003-06
- 4.16 Hypertension by Sex and Age, 1988-94 and 2003-06
- 4.17 Diabetes by Age, 1988-94 and 2003-06
- 4.18 Cigarette Smoking by People Aged 12 or Older, 2008
- 4.19 Tobacco Use among 9th to 12th Graders, 2007
- 4.20 Alcohol Use by People Aged 12 or Older, 2008
- 4.21 Alcohol Use by 9th to 12th Graders, 2007
- 4.22 Illicit Drug Use by People Aged 12 or Older, 2008
- 4.23 Lifetime Marijuana Use by People Aged 12 to 25, 1965 to 2008
- 4.24 Marijuana Use by People Aged 12 or Older, 2008
- 4.25 Marijuana Use by 9th to 12th Graders, 2007
- 4.26 Contraceptive Use by Age, 2002
- 4.27 Sexual Behavior of 9th to 12th Graders by Sex, 2007
- 4.28 Risk Behavior among 9th to 12th Graders by Sex, 2007
- 4.29 Difficulties in Physical Functioning among Adults by Age, 2008
- 4.30 Number of Adults with Health Conditions by Age, 2008
- 4.31 Distribution of Health Conditions among Adults by Age, 2008
- 4.32 Percent of Adults with Health Conditions by Age, 2008
- 4.33 AIDS Cases by Sex and Age, through 2007
- 4.34 Health Conditions among Children by Selected Characteristics, 2008
- 4.35 Distribution of Health Conditions by Selected Characteristics of Children, 2008
- 4.36 Percent of Children with Health Conditions by Selected Characteristics, 2008
- 4.37 Children with a Learning Disability or Attention Deficit Hyperactivity Disorder, 2008
- 4.38 Health Insurance Coverage by Age, 2008: Private Health Insurance Type
- 4.39 Health Insurance Coverage by Age, 2008: Government Health Insurance Type
- 4.40 People without Health Insurance by Age, 2000 and 2008
- 4.41 Reason for Lack of Health Insurance Coverage by Age, 2008
- 4.42 Health Care Visits by Age, 2006
- 4.43 Physician Office Visits by Sex and Age, 2006
- 4.44 Overnight Hospital Stays by Age, 2008
- 4.45 Deaths from the 10 Leading Causes by Age, 2007
- 4.46 Leading Causes of Death for Infants, 2007
- 4.47 Leading Causes of Death for Children Aged 1 to 4, 2007
- 4.48 Leading Causes of Death for Children Aged 5 to 14, 2007
- 4.49 Leading Causes of Death for Children Aged 15 to 24, 2007
- 4.50 Leading Causes of Death for People Aged 25 to 44, 2007
- 4.51 Leading Causes of Death for People Aged 45 to 64, 2007
- 4.52 Leading Causes of Death for People Aged 65 or Older, 2007
- 4.53 Life Expectancy by Age and Sex, 2007
- Chapter 5. Housing
- 5.1 Geographic Mobility by Age, 2008-09
- 5.2 Movers by Age and Destination, 2008-09
- 5.3 Owners and Renters by Age of Householder, 2009
- 5.4 Homeownership Rate by Age of Householder and Type of Household, 2009
- 5.5 Black and Hispanic Homeownership Rate by Age, 2007
- 5.6 Homeownership Rate by Age, 2000 to 2009
- 5.7 Number of Homeowners by Age, 2000 to 2009
- 5.8 Homeownership Rate by Age and Region, 2000 to 2009: Northeast
- 5.9 Homeownership Rate by Age and Region, 2000 to 2009: Midwest
- 5.10 Homeownership Rate by Age and Region, 2000 to 2009: South
- 5.11 Homeownership Rate by Age and Region, 2000 to 2009: West
- 5.12 Number of Units in Structure by Age of Householder, 2007
- Chapter 6. Income
- 6.1 Median Income of Men by Age, 1980 to 2008
- 6.2 Median Income of Women by Age, 1980 to 2008
- 6.3 Men by Income and Age, 2008
- 6.4 Men by Income and Generation, 2008
- 6.5 Women by Income and Age, 2008
- 6.6 Women by Income and Generation, 2008
- 6.7 Median Income of Full-Time Workers by Age and Sex, 2008
- 6.8 Median Income of Households by Age of Householder, 1980 to 2008
- 6.9 Households by Age of Householder and Income Quintile, 2008
- 6.10 Households by Income and Age of Householder, 2008
- 6.11 Households by Income and Generation of Householder, 2008
- 6.12 Median Household Income by Age of Householder and Household Type, 2008
- 6.13 Household Income by Household Type, 2008: Householders Aged 15 to 24
- 6.14 Household Income by Household Type, 2008: Householders Aged 25 to 34
- 6.15 Household Income by Household Type, 2008: Householders Aged 35 to 44
- 6.16 Household Income by Household Type, 2008: Householders Aged 45 to 54
- 6.17 Household Income by Household Type, 2008: Householders Aged 55 to 64
- 6.18 Household Income by Household Type, 2008: Householders Aged 65 or Older
- 6.19 Household Income by Household Type, 2008: Householders Aged 65 to 74
- 6.20 Household Income by Household Type, 2008: Householders Aged 75 or Older
- 6.21 Median Household Income by Age, Race, and Hispanic Origin of Householder, 2008
- 6.22 Households by Income and Age of Householder, 2008: Asian Households
- 6.23 Households by Income and Age of Householder, 2008: Black Households
- 6.24 Households by Income and Age of Householder, 2008: Hispanic Households
- 6.25 Households by Income and Age of Householder, 2008: Non-Hispanic White Households
- 6.26 Sources of Income by Age, 2008
- 6.27 Relative Importance of Income Sources among the Population Aged 55 or Older, 2008
- 6.28 Number and Percent of People below Poverty Level by Age, 1980 to 2008
- 6.29 People below Poverty Level by Age and Sex, 2008
- 6.30 People below Poverty Level by Age, Race, and Hispanic Origin, 2008
- 6.31 Number and Percent of Workers below Poverty Level by Sex, Age, and Work Status, 2008
- Chapter 7. Labor Force
- 7.1 Labor Force Participation Rate by Sex and Age, 1950 to 2009
- 7.2 Employment Status by Sex and Age, 2009
- 7.3 Distribution of the Labor Force by Age, Generation, and Sex, 2009
- 7.4 Unemployment Rate by Age and Generation, 2009
- 7.5 Distribution of the Unemployed by Age and Generation, 2009
- 7.6 Labor Force Participation Rate by Race, Hispanic Origin, Age, and Sex, 2009
- 7.7 Unemployment Rate by Race, Hispanic Origin, Age, and Sex, 2009
- 7.8 Occupations by Age, 2009
- 7.9 Distribution of Workers by Occupation and Age, 2009
- 7.10 Age Distribution of Workers by Occupation, 2009
- 7.11 Full-Time and Part-Time Workers by Age and Sex, 2009
- 7.12 Part-Time Work for Economic Reasons by Age and Sex, 2009
- 7.13 Labor Force Status of Married-Couple Family Groups, 2009
- 7.14 Labor Force Status of Women by Presence of Children, 2008
- 7.15 Employed Parents by Age of Child, 2008
- 7.16 Tenure with Current Employer by Sex and Age, 2000 to 2008
- 7.17 Long-Term Employment by Sex and Age, 2000 to 2008
- 7.18 Union Representation by Sex and Age, 2009
- 7.19 Self-Employed Workers by Sex and Age, 2009
- 7.20 Minimum Wage Workers, 2009
- 7.21 Labor Force Projections by Sex and Age, 2008 and 2018
- Chapter 8. Living Arrangements
- 8.1 Households by Age of Householder, 2000 and 2009
- 8.2 Households by Age and Generation of Householder, 2009
- 8.3 Households by Age of Householder and Type of Household, 2009
- 8.4 Households by Type and Generation of Householder, 2009
- 8.5 Households by Age, Race, and Hispanic Origin of Householder, 2009
- 8.6 Households by Generation, Race, and Hispanic Origin of Householder, 2009
- 8.7 Average Household Size by Age of Householder, 2009
- 8.8 People Living Alone by Sex and Age, 2009
- 8.9 Households by Age of Householder, Type of Household, and Presence of Children under Age 18, 2009
- 8.10 Households by Generation of Householder, Type of Household, and Presence of Children of any Age, 2009
- 8.11 Households by Generation of Householder, Type of Household, and Presence of Children under Age 18, 2009
- 8.12 Households by Generation of Householder, Type of Household, and Presence of Children of Any Age, 2009
- 8.13 Households by Age of Householder and Presence of Children, 2009: Asian Households
- 8.14 Households by Age of Householder and Presence of Children, 2009: Black Households
- 8.15 Households by Age of Householder and Presence of Children, 2009: Hispanic Households
- 8.16 Households by Age of Householder and Presence of Children, 2009: Non-Hispanic White Households
- 8.17 Households by Age of Householder and Age of Children, 2009
- 8.18 Households by Age of Householder and Number of Children, 2009
- 8.19 Households by Age of Householder and Region of Residence, 2009
- 8.20 Households by Generation of Householder and Region of Residence, 2009
- 8.21 Living Arrangements of Children by Race and Hispanic Origin, 2009
- 8.22 Children Who Live with Biological, Step, or Adoptive Parents, 2009
- 8.23 Children Living with Grandparents by Presence of Parents, 2009
- 8.24 Men by Living Arrangement and Age, 2009
- 8.25 Men by Living Arrangement and Generation, 2009
- 8.26 Women by Living Arrangement and Age, 2009
- 8.27 Women by Living Arrangement and Generation, 2009
- 8.28 Marital Status of Men by Age, 2009
- 8.29 Marital Status of Women by Age, 2009
- 8.30 Never-Married People by Sex and Age, 1970 to 2009
- 8.31 Marital History of Men by Age, 2004
- 8.32 Marital History of Women by Age, 2004
- Chapter 9. Population
- 9.1 Population by Age, 1920 to 2008
- 9.2 Population by Age and Generation, 2008
- 9.3 Population by Age, Generation, and Sex, 2008
- 9.4 Population by Age, Race, and Hispanic Origin, 2008
- 9.5 Population by Generation, Race, and Hispanic Origin, 2008
- 9.6 Population by Age, 2010 to 2020
- 9.7 Population by Age, Race, and Hispanic Origin, 2010
- 9.8 Population by Age, Race, and Hispanic Origin, 2020
- 9.9 Population Change by Age, Race, and Hispanic Origin, 2010 to 2020
- 9.10 Population by Age and Place of Birth, 2008
- 9.11 Legal Immigrants by Age, 2008
- 9.12 Regional Populations by Age, 2008
- 9.13 Regional Populations by Generation, 2008
- 9.14 Population of the Northeast by Age, Race, and Hispanic Origin, 2008
- 9.15 Population of the Northeast by Generation, Race, and Hispanic Origin, 2008
- 9.16 Population of the Midwest by Age, Race, and Hispanic Origin, 2008
- 9.17 Population of the Midwest by Generation, Race, and Hispanic Origin, 2008
- 9.18 Population of the South by Age, Race, and Hispanic Origin, 2008
- 9.19 Population of the South by Generation, Race, and Hispanic Origin, 2008
- 9.20 Population of the West by Age, Race, and Hispanic Origin, 2008
- 9.21 Population of the West by Generation, Race, and Hispanic Origin, 2008
- 9.22 State Populations by Age, 2008
- 9.23 Distribution of State Populations by Age, 2008
- 9.24 State Populations by Generation, 2008
- 9.25 Distribution of State Populations by Generation, 2008
- Chapter 10. Spending
- 10.1 Average Spending by Age of Householder, 2008
- 10.2 Percent Distribution of Spending by Product Category and Age, 2008
- 10.3 Spending by Householders under Age 25, 2008
- 10.4 Spending by Householders Aged 25 to 34, 2008
- 10.5 Spending by Householders Aged 35 to 44, 2008
- 10.6 Spending by Householders Aged 45 to 54, 2008
- 10.7 Spending by Householders Aged 55 to 64, 2008
- 10.8 Spending by Householders Aged 65 to 74, 2008
- 10.9 Spending by Householders Aged 75 or Older, 2008
- Chapter 11. Time Use
- 11.1 Time Use by Primary Activity and Age, 2008
- 11.2 Time Spent Sleeping by Age and Sex, 2008
- 11.3 Time Spent Watching Television by Age and Sex, 2008
- 11.4 Time Spent Socializing and Communicating by Age and Sex, 2008
- 11.5 Time Spent Reading by Age and Sex, 2008
- 11.6 Time Spent Participating in Sports, Exercise, or Recreation by Age and Sex, 2008
- 11.7 Time Spent Relaxing and Thinking by Age and Sex, 2008
- 11.8 Time Spent Playing Games and Using the Computer for Leisure by Age and Sex, 2008
- 11.9 Time Spent Housecleaning by Age and Sex, 2008
- 11.10 Time Spent Doing the Laundry by Age and Sex, 2008
- 11.11 Time Spent Cooking by Age and Sex, 2008
- 11.12 Time Spent Cleaning Up in the Kitchen by Age and Sex, 2008
- 11.13 Time Spent on Lawn, Garden, and Houseplant Care by Age and Sex, 2008
- 11.14 Time Spent Caring for Household Children by Age and Sex, 2008
- 11.15 Time Spent on Pet Care by Age and Sex, 2008
- 11.16 Time Spent Shopping for Groceries by Age and Sex, 2008
- 11.17 Time Spent Shopping (Except for Food or Gas) by Age and Sex, 2008
- 11.18 Time Spent Participating in Religious Activities by Age and Sex, 2008
- 11.19 Time Spent Volunteering by Age and Sex, 2008
- 11.20 Time Spent Talking on the Telephone by Age and Sex, 2008
- 11.21 Time Spent Traveling by Age and Sex, 2008
- 11.22 Internet Use by Age, 2000 and 2009
- 11.23 Voting Rate in Presidential Elections by Age, 1964 to 2008
- Chapter 12. Wealth
- 12.1 Net Worth of Households by Age of Householder, 2004 to 2007
- 12.2 Financial Assets of Households by Age of Householder, 2004 and 2007
- 12.3 Financial Assets of Households by Type of Asset and Age of Householder, 2007
- 12.4 Stock Ownership of Households by Age of Householder, 2004 and 2007
- 12.5 Nonfinancial Assets of Households by Age of Householder, 2004 and 2007
- 12.6 Nonfinancial Assets of Households by Type of Asset and Age of Householder, 2007
- 12.7 Household Ownership of Primary Residence by Age of Householder, 2004 and 2007
- 12.8 Debt of Households by Age of Householder, 2004 and 2007
- 12.9 Debt of Households by Type of Debt and Age of Householder, 2007
- 12.10 Retirement Plan Coverage by Age, 2008
- 12.11 Ownership and Value of Individual Retirement Accounts by Age, 2007 and 2009
- 12.12 Participation in and Value of Employer-Based Defined-Contribution Retirement Plans by Age, 2007 and 2009
- 12.13 Retirement Planning by Age, 2010
- 12.14 Expected Age of Retirement by Age, 2000 and 2010
- List of Charts
- Chapter 1. The Generations
- Birth of the iGeneration, 1995 to Present
- iGeneration Share of the Population, 2010
- Birth of the Millennial Generation, 1977 to 1994
- Millennial Share of Population, 2010
- Birth of Generation X, 1965 to 1976
- Generation X Share of Population, 2010
- Birth of the Baby-Boom Generation, 1946 to 1964
- Baby-Boom Share of Population, 2010
- Older Generations Share of Population, 2010
- Chapter 2. Attitudes
- Media use varies sharply by generation
- Millennials are most likely to believe in evolution
- Older Americans are the most religious
- Millennials support gay marriage
- Older Americans are the happiest
- Older Americans are least likely to think the government should help with medical care
- Older Americans are most satisfied with their financial situation
- Millennials are most supportive of legalizing marijuana
- Chapter 3. Education
- The Swing and World War II generations are the least educated
- Among Millennials and Generation X, women are better educated than men
- Among 30-to-34-year-olds, educational attainment varies sharply by race and Hispanic origin
- The majority of 20-to-21-year-olds are now in school
- Many young adults are in school
- Most students on college campuses are aged 22 or older
- Full-time attendance falls with age
- College students are projected to increase in almost every age group
- Chapter 4. Health
- Adults of prime working age do not feel as good as they once did
- Birth rate has fluctuated among women aged 25 to 29
- Most Asian women delay childbearing until their thirties
- Women in their late thirties are most likely to be married when they give birth
- Three out of four first-borns have a mother under age 30
- More women aged 40 to 44 are childless
- The average woman weighs 165 pounds
- Most high school girls are trying to lose weight
- Young adults are most likely to get regular exercise
- Older women are most likely to have high cholesterol
- High blood pressure is more likely with increasing age
- The percentage of people with diabetes rises with age
- Many high school students smoke regularly
- Most young adults do not wait for legal drinking age
- Marijuana use became common among young adults in the 1970s
- The pill is popular among young women
- Many teens say they rode with a driver who had been drinking
- Physical difficulties rise with age
- Most people aged 75 or older have arthritis
- Men aged 25 to 44 dominate AIDS cases
- Asthma is a big problem for black children
- Twenty-nine percent of 18-to-24-year-olds do not have health insurance
- Emergency rooms account for a large share of health care visits by young adults
- Hospitalization is least likely among teenagers
- Most deaths occur among people aged 65 or older
- Life expectancy is now nearly 78 years
- Chapter 5. Housing
- Older people are least likely to move
- Homeownership reaches the majority in the 30-to-34 age group
- Fifty-nine percent of women who live alone own their home
- Homeownership rate varies by race and Hispanic origin
- All but one age group is losing ground
- People in their early thirties are losing ground in every region
- The youngest homeowners are most likely to live in a multi-unit dwelling
- Chapter 6. Income
- Older men have gained ground since 1980
- Women’s incomes have made big gains since 1980
- Boomers are in their peak earning years
- Generation X and Boomer women are in their peak earning years
- Earnings gap is narrower among the young
- Since 2000, householders aged 45 to 54 have lost the most
- Few of the affluent are aged 65 or older
- Generation Xers are entering peak earning years
- Among married couples, the oldest have the lowest incomes
- Asian households have the highest incomes
- The percentage of people who receive wage and salary income falls sharply in the older age groups
- Poverty has increased among people aged 18 to 64 since 2000
- Poverty is higher for black and Hispanic children
- Many men who work full-time cannot support a family of four
- Chapter 7. Labor Force
- The labor force participation rate of older men has increased
- Women’s labor force participation peaks in the 40-to-49 age group
- Swing and World War II generations account for few workers
- Unemployment falls with advancing age
- In most age groups, unemployment is highest among black men
- Most managers and professionals are aged 35 to 54
- Teenagers are most likely to work part-time
- Most couples under age 55 are dual earners
- Most mothers with infants are in the labor force
- Long-term employment has increased sharply among men aged 65 or older
- Few workers are represented by unions
- Older workers are most likely to be self-employed
- Teens and young adults are most likely to be minimum wage workers
- The number of workers aged 65 or older will grow rapidly
- Chapter 8. Living Arrangements
- The Swing and WW II generations head the smallest share of households
- The married-couple share of households peaks among Generation Xers
- Older householders are more likely to be non-Hispanic white
- Women’s chances of living alone rise steeply with age
- Most Generation X households include children under age 18
- Non-Hispanic white households are least likely to include children under age 18
- Householders aged 30 to 34 are most likely to have preschoolers
- Many one-child families are the result of an emptying nest
- The Northeast has the largest share of older householders
- Most children still live with two parents
- Few children who live with both parents also live with a grandparent
- Women are much more likely than men to live alone in old age
- The marital status of men and women differs greatly in old age
- Young people today are more likely to be single
- More than one in five adults have experienced divorce
- Chapter 9. Population
- Children and young adults represent a shrinking share of the population
- Males are scarce in the World War II generation
- Among the young, Hispanics are the largest minority
- Declines are projected for the 45-to-54 age group
- The generation gap will be a racial and ethnic divide
- Most Americans live in their state of birth
- The Northeast is the oldest region
- More diversity among the young in every region
- Old and young are concentrated in different states
- Chapter 10. Spending
- Health care spending rises sharply with age
- Young adults are not big spenders on restaurant meals, entertainment, or clothes
- Householders aged 25 to 34 spend more than average on clothes for infants
- Householders aged 35 to 44 spend more than average on most things
- Householders aged 45 to 54 spend more than average on most items
- Householders aged 55 to 65 spend more than average on alcohol
- Householders aged 65 to 74 are big spenders on maintenance and repairs for owned homes
- The oldest householders are big spenders on health insurance (Medicare)
- Chapter 11. Time Use
- Teens spend the most time sleeping
- Older adults spend the most time reading
- Older Americans devote the most time to pet care
- People aged 65 or older spend the most time involved in religious activities
- The oldest Americans are least likely to use the Internet
- Fewer than half of young adults vote
- Chapter 12. Wealth
- Net worth has fallen since reaching a peak in 2007
- Retirement accounts are modest, even among those approaching retirement age
- Median housing value peaks in the 45-to-54 age group
- Debt declines with age
- Most workers aged 55 or older expect to retire at age 66 or later
More United States Lifestyle Reports
Consumer Lifestyles In The Us by
Euromonitor International
The lingering effects of the economic downturn, particularly stubbornly high jobless rates, have resulted in continued consumer uncertainty. Nevertheless, the attitudes of many consumers are ...
A Look at Key Sustainability Trends in the U.S. by
Natural Marketing Institute
It has been 11 years since NMI first generated insight into the LOHAS (Lifestyles Of Health And Sustainability) market and quantitatively developed its leading-edge general ...
Upscale Latino Consumers in the U.S. by
Packaged Facts
Highlighting the opportunities generated by the 8.2 million Latino adults living in households with an income of $75,000 or more, Packaged Facts' Upscale Latino Consumers ...
The U.S. Dating Services Market by
Marketdata Enterprises Inc.
This is the ONLY in-depth business analysis that covers ALL segments of this industry, since the market has no trade association performing market research. This ...
Fats and Salad/Cooking Oils in the U.S.: Butter, Margarine, Olive Oil, and Beyond by
Packaged Facts
Fat and oil products are a huge and growing market, with 2011 sales of $9.2 billion projected to near $10.6 billion by 2016. Research ...
See all reports like this >>
More United States Reports
e-Discovery Software Publishing in the US - Industry Market Research Report by
IBISWorld
e-Discovery Software Publishing in the US Finding growth : Electronic discovery (more often known as e-discovery) refers to a data search, location and securing process for use ...
D&B Country RiskLine Report: The United States of America by
Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
D&B Country Report: The United States of America by
Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...
Country Report United States January 2011 by
Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...
Coal - US - a snapshot (2010) by
Mintel - Snapshots
Coal in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This market covers consumption ...
See all reports like this >>
Share this report
Other tasks Related Markets Lifestyle Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|