New Strategist Publications, Inc.New Strategist reference books give you the numbers and analysis behind the nation's changing demographics and consumer spending patterns. They are "must-haves" for professionals in marketing and media research, new product and small business development, strategic planning and libraries serving business, academic institutions and the general public. |
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List of reports from New Strategist Publications, Inc.
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American Generations: Who They Are and How They Live, 7th ed.
6/10/2010 | published by: New Strategist Publications, Inc.
... little as 10 years apart in age may have very different experiences growing up—making them unlike one another in significant ways. American Generations: Who They Are and How They Live reveals the differences and similarities ...
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$89.95
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American Time Use: Who Spends How Long At What, 2nd Edition
6/10/2010 | published by: New Strategist Publications, Inc.
... amount of time we allot to each activity determines the quality of our family life, the unique features of our culture, and the driving forces of our economy. Several years ago, the federal government initiated ...
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$89.95
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Generation X: Americans Born 1965 to 1976, 6th ed.
7/1/2009 | published by: New Strategist Publications, Inc.
... X is a vital part of the nation’s commerce and culture. They account for the largest share of the nation’s parents. Many were new homebuyers and got caught up in the housing bubble. How is ...
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$69.95
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Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites, 6th ed.
7/1/2009 | published by: New Strategist Publications, Inc.
... affluent, and blacks are making big gains in education and earnings. New to this edition of Racial and Ethnic Diversity is a chapter on attitudes by race and Hispanic origin that is based on data ...
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$94.95
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The Millennials: Americans Born 1977 to 1994, 4th ed.
7/1/2009 | published by: New Strategist Publications, Inc.
... in 2009, and it includes a special supplement on the iGeneration—children under age 15. The Millennial generation numbers 76 million and accounts for 25 percent of the total population—almost equal to the Baby-Boom’s share. The ...
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$69.95
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The Baby Boom: Americans Born 1946 to 1964, 6th ed.
7/1/2009 | published by: New Strategist Publications, Inc.
... Boom, analyzes the demographic and spending data you need to fully understand this huge and influential generation that now faces an historic economic downturn just as it approaches retirement. Most of the Baby Boom’s 76 ...
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$69.95
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Older Americans: A Changing Market, 6th ed.
7/1/2009 | published by: New Strategist Publications, Inc.
... it has devasted millions of Boomers, making an understanding of the older market increasingly vital to both businesses and government. Older Americans: A Changing Market tells you what you need to know. The sixth edition ...
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$69.95
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American Men: Who They Are and How They Live, 3rd ed.
12/1/2008 | published by: New Strategist Publications, Inc.
... to work. American Men brings you all-important demographic data showing the size of the male population, its changing age distribution, rising educational attainment, and evolving racial composition. It also includes details on the characteristics of ...
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$89.95
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American Women: Who They Are and How They Live, 4th ed.
12/1/2008 | published by: New Strategist Publications, Inc.
... to work. American Women brings you all-important demographic data showing the size of the female population, its changing age distribution, rising educational attainment, and evolving racial composition. It also includes details on the characteristics of ...
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$89.95
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Demographics of the U.S.: Trends and Projections, 3rd.
12/1/2007 | published by: New Strategist Publications, Inc.
... the obvious technological marvels of the day lie profound changes in our demographics and lifestyles that would be shocking to the 1950s time traveler. Find out what those changes are in Demographics of the U.S. ...
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$89.95
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