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New Strategist Publications, Inc.

New Strategist reference books give you the numbers and analysis behind the nation's changing demographics and consumer spending patterns. They are "must-haves" for professionals in marketing and media research, new product and small business development, strategic planning and libraries serving business, academic institutions and the general public.

List of reports from New Strategist Publications, Inc.

Generation X: Americans Born 1965 to 1976, 7th ed. 6/1/2012 \| published by: New Strategist Publications, Inc. ... small, lifestage dictates that Generation X is a vital part of the nation's commerce and culture. People in their thirties and forties are in the crowded-nest years. They are supposed to be advancing in their ... \| read more...	$69.95
Older Americans: A Changing Market, 7th ed. 6/1/2012 \| published by: New Strategist Publications, Inc. ... the 55-or-older population continues with each birthday celebrated by the enormous Baby-Boom generation as it enters the older age groups. The new seventh edition of Older Americans: A Changing Market includes the latest statistics on ... \| read more...	$69.95
Demographics of the U.S.: Trends and Projections, 4th ed. 6/1/2012 \| published by: New Strategist Publications, Inc. ... Beyond the obvious technological marvels of the day lie profound changes in our demographics and lifestyles that would be shocking to the 1950s time traveler. Find out what those changes are in Demographics of the ... \| read more...	$89.95
The Baby Boom: Americans Borns 1946 to 1964, 7th ed. 6/1/2012 \| published by: New Strategist Publications, Inc. ... Depression. The collapse and subsequent paralysis of the housing market has decimated the net worth of Boomers, millions of them on the brink of retirement. The seventh edition of The Baby Boom: Americans Born 1946 ... \| read more...	$69.95
The Millennials: Americans Born 1977 to 1994, 5th ed. 6/1/2012 \| published by: New Strategist Publications, Inc. ... 35 in 2012, and it includes a special supplement on the iGeneration children under age 16. The Millennial generation numbers 76 million and accounts for over 25 percent of the total population almost equal to ... \| read more...	$69.95
Best Customers: Demographics of Consumer Demand, 8th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... busts in the years ahead. Based on data from the Bureau of Labor Statistics Consumer Expenditure Survey, Best Customers analyzes household spending by age of householder, household income, household type, race and Hispanic origin of ... \| read more...	$89.95
Who's Buying Alcoholic and Nonalcoholic Beverages, 8th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... in grocery and convenience stores. Based on unpublished data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey, the report examines how much Americans spend by the demographics that count-age, income, high-income households, household ... \| read more...	$59.95
Who's Buying Entertainment, 8th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses of the data, showing the demographics of spending ... \| read more...	$59.95
Who's Buying Health Care, 8th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... by the demographics that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses of the data, showing the ... \| read more...	$59.95
Who's Buying Apparel, 7th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of spending ... \| read more...	$59.95
Who's Buying at Restaurants and Carry-Outs, 9th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... and carry-outs by the demographics that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses of the data, ... \| read more...	$59.95
Who's Buying Information and Consumer Electronics, 4rd ed. 12/1/2011 \| published by: New Strategist Publications, Inc. ... information and consumer electronics by the demographics that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of ... \| read more...	$59.95
Who's Buying for Pets, 9th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... demographics that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses of the data, showing the demographics of ... \| read more...	$59.00
Who's Buying Household Furnishings, Services, and Supplies, 9th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... household furnishings, services, and supplies by the demographics that count-age, high-income households, income, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses ... \| read more...	$59.95
Household Spending Who Spends How Much on What, 16th ed 12/1/2011 \| published by: New Strategist Publications, Inc. ... in 1991, this unique resource gives you the latest dollar-for-dollar answers to the questions Who buys? What do they buy? How much do they spend? It also gives you market shares and spending indexes, valuable ... \| read more...	$94.95
Who’s Buying by Age, 6th ed. 12/1/2011 \| published by: New Strategist Publications, Inc. ... source for weekly and quarterly spending data. It gives you, along with its in-depth annual spending data, a full picture not only of what households buy and how much they spend, but how often they ... \| read more...	$59.95
Who's Buying by Race and Hispanic Origin, 7th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... major product and service categories: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for nonhousehold members, health care, household operations, shelter, transportation, and a chapter that looks at personal care, reading, education, ... \| read more...	$59.95
Who's Buying for Travel, 8th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... demographics that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses of the data, showing the demographics of ... \| read more...	$59.95
Who's Buying Groceries, 9th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... on groceries by the demographics that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses of the data, ... \| read more...	$59.95
Who's Buying Transportation, 8th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... that count-age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents "who-are-the-best-customers" analyses of the data, showing the demographics of spending ... \| read more...	$59.95
Who's Buying: Executive Summary of Household Spending, 7th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... in the year 2009, along with spending trends before (2000 to 2006) and after (2006 to 2009) the Great Recession. This reference is designed to give researchers insights into consumer spending trends and patterns and ... \| read more...	$59.95
American Incomes: Demographics of Who Has Money, 8th edition 12/1/2011 \| published by: New Strategist Publications, Inc. ... age, household type, race and Hispanic origin, education, region, and work status. It examines trends in the incomes of men and women by a variety of demographic characteristics. It includes an analysis of discretionary income, ... \| read more...	$89.95
The American Marketplace: Demographics and Spending Patterns, 10th ed. 6/24/2011 \| published by: New Strategist Publications, Inc. ... you a population profile of the United States in one handy volume. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, ... \| read more...	$89.95
Who We Are: Hispanics, 2nd ed. 6/1/2011 \| published by: New Strategist Publications, Inc. ... their attitudes (a new chapter), education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth. In addition to detailed 2010 census counts of the numbers of Hispanics nationally and by ... \| read more...	$89.95
Americans and Their Homes: Demographics of Homeownership, 3rd ed. 6/1/2011 \| published by: New Strategist Publications, Inc. ... through 2010. In Americans and Their Homes, which contains 50 percent more information than the previous edition, you get the very latest demographic data profiling the nation's homeowners and renters—their age, income, household type, race, ... \| read more...	$89.95

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