NPRG’s most recent report, Cellular Carriers' Competitive Tactics: Gaining Market Share in the Business User Segment, identifies and details tactics used in the marketplace by successful wireless carriers, as they make inroads into increasingly profitable business markets. Specific areas examined in this report include:
- The Current Competitive Landscape
- Leading Technologies & Products
- Customer Segmentation & Targeting
- Front-Line Sales & Promotion
- Pricing Tactics
- Effectiveness of Tactics Currently Being Used
- NPRG Analysis and Key Takeaways
As part of NPRG’s Competitive Analysis services, the Cellular Carriers' Competitive Tactics Analysis Report is the third in a series of in-depth reports designed to provide clients with accurate, reliable and actionable business intelligence in competitive sectors. By delivering comprehensive data on competition, competitors and the market environment, NPRG's data, information and analysis helps clients develop a better understanding of marketplace trends and the implications of competitive activities so that they able to make better informed business decisions. The bottom line is that NPRG's reports help clients compete more effectively in the market and gain market share.
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- Executive Summary
- Table of Contents
- Tables and Figures
- List of Tables
- List of Figures
- Section 1: Introduction
- 1.1 Background
- 1.2 Report Objectives
- 1.3 Key Findings
- 1.4 Research Methodology
- Section 2: Key Drivers of Business Cellular Service
- 2.1 SMB Customer Growth
- 2.2 Expansion of 3G Availability
- 2.3 Smartphone Adoption
- Section 3: Current Competitive Landscape
- 3.1 Verizon Wireless
- 3.2 AT&T Mobility
- 3.3 Sprint Nextel
- 3.4 T-Mobile USA
- 3.5 U.S. Cellular
- 3.6 Other Noteworthy Players
- 3.6.1 Cricket Wireless
- 3.6.2 Cox Communications
- 3.6.3 Deltacom
- 3.6.4 Metro PCS
- 3.6.5 Virgin Mobile USA
- Section 4: Competitive Technologies & Network Infrastructure
- 4.1 2G Standards
- 4.2 3G Standards
- 4.3 Network Reach
- Section 5: Customer Segmentation & Targeting
- 5.1 The Consumer Equivalent Segment
- 5.2 The Transitional “Family Plan” Segment
- 5.3 The SMB Segment
- 5.4 The Enterprise Segment
- Section 6: Leading Products & Services
- 6.1 SMB Lead Offers
- Section 7: Pricing Tactics
- 7.1 3G Smartphone Voice/Data Bundle
- 7.2 Modified “Family Plan” Bundle
- Section 8: Front Line Sales & Promotion Tactics
- 8.1 SOHO and Very Small Business Customers
- 8.2 SMB Customers
- Section 9: Effectiveness of Currently Used Tactics
- Section 10: Conclusions And Key Takeaways
- List of Tables
- Table 3.1: Comparison of Primary Cellular Carriers in the U.S. (Annualized 2008)
- Table 4.1: Comparison of Carrier 2G Standards and Bandwidth Capabilities
- Table 4.2: Comparison of Carrier 3G Standards and Bandwidth Capabilities
- Table 4.3: Comparison of Carrier 3G Availability and Market Reach
- Table 5.1: Business Cellular Market Segmentation by Carrier
- Table 5.2: Recent Competitor Activities—Customer Segmentation & Targeting
- Table 6.1: Customer Segment and Product Focus
- Table 6.2: Business-Specific 3G Smartphone Voice/Data Bundle (10-line Scenario)
- Table 6.3: Consumer Voice/Data Bundle—Modified “Family Plan”
- Table 7.1: Comparison of Lead Offer 3G Smartphones and Price Points Per Carrier
- Table 8.1: Product Focus and Sales/Marketing Action per Customer Segment
- Table 8.2: Sales and Promotional Focus—SOHO and Very Small Business
- Table 8.3: Tactical Examples—SOHO and Very Small Business
- Table 8.4: Sales and Promotional Focus—SMB
- Table 8.5: Tactical Examples—SMB
- Table 8.6: Sales and Promotional Focus—Enterprise
- Table 8.7: Tactical Examples—Enterprise Customers
- Table 9.1: Customer Segment Product Focus—2009
- List of Figures
- Figure 4.1: 3G Coverage Comparison—Verizon and AT&T
- Figure 4.2: 3G Coverage Comparison—Verizon and Sprint
- Figure 7.1: 3G Smartphone Voice/Data Bundle Initial Outlay (Total NRC plus First Month MRC)
- Figure 7.2: 3G Smartphone Voice/Data Bundle Initial Outlay (Total NRC and First Month NRC)
- Figure 7.3: 3G Smartphone Voice/Data Bundle (MRCs Detailed)
- Figure 7.4: 3G Smartphone Voice/Data Bundle (MRC, with NRC Amortized over 24-Months)
- Figure 7.5: Modified “Family Plan” Bundle Initial Outlay (Total NRC and First Month NRC)
- Figure 7.6: Modified “Family Plan” Bundle Initial Outlay (Total NRC and First Month NRC)
- Figure 7.7: Modified “Family Plan” Bundle (MRCs Detailed)
- Figure 7.8: Modified “Family Plan” Bundle (MRC with NRC Amortized over 24-Months)
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