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CLEC Tactical Analysis Report

New Paradigm Resources Group
September 1, 2008
22 Pages - SKU: BHEQ2287459

Abstract Table of Contents Related Reports

Today's competitive carrier sector is markedly different than the CLEC sector immediately following the 1996 Act. The new generation of CLECs offers a sophisticated range of highly competitive services to customers of all sizes, and it does so with more fiscal discipline and greater market presence. Competitive carriers who have invested heavily in transitioning to an all-IP network are now leveraging this lead by developing a wider service portfolio with an emphasis on targeting higher-end SMBs as well as larger enterprise and wholesale customers.

Analyzing the Competitive Tactics Used to Win Market Share: The Competitive Carrier Sector focuses on the competitive strategies being employed by the competitive carriers to grow their market share. “ This report identifies and details the key competitive tactics being deployed by the most successful competitive carriers as they continue to make inroads into the traditional ILEC broadband and telephony “sweet spots.”

Whether you are a current service provider seeking key insights into the competitive carrier sector, a prospective service provider involved in market planning, or a CLEC sales executive looking to step up your sales and marketing initiatives, this report will provide you with the critical business intelligence you need.

Executive Summary: Table of Contents; List of Tables
Section 1: Introduction: 1.1 Background; 1.2 Report Objectives; 1.3 Research Methodology
Section 2: Current Competitive Landscape: 2.1 CLEC 2.0: Transition to a “Converged” Network Structure; 2.2 2008 and Beyond: Ethernet and OC-n on the Rise?
Section 3: Leading Technologies & Products: 3.1 Residential; 3.2 Commercial; 3.3 Enterprise Customers
Section 4: Customer Segmentation & Targeting: 4.1 The Micro and Small Segments; 4.2 The Small Growth and Medium Segments; 4.3 The Medium Enterprise and Large Enterprise Segments; 4.4 2008 - 2009 CLEC Sales & Marketing
Section 5: Front Line Sales and Promotion: 5.1 Residential; 5.2 Commercial
Section 6: Pricing Tactics: 6.1 Residential Voice & Data (POTS + DSL); 6.2 Commercial Voice & Data (POTS + DSL); 6.3 Integrated Access Services; 6.4 Metro Ethernet
Section 7: Looking Ahead To 2009
LIST OF TABLES: Table 3.1: Key Feature Comparison - Class 5 and Carrier Class Softswitches; Table 3.2: Residential Services; Table 3.3: Recent Competitor Activities - Residential Lead Offers; Table 3.4: CLEC Dynamic IAS Products; Table 3.5: Commercial Services - SMBs; Table 3.6: Recent Competitor Activities - SMB Lead Offers; Table 3.7: Commercial Services - Enterprise; Table 3.8: Recent Competitor Activities - Enterprise Offers; Table 4.1: Emerging CLEC Market Segments; Table 4.2: Summary of CLECs' Tactics by Market Segment; Table 4.3: Recent Competitor Activities - Customer Segmentation & Targeting; Table 5.1: Recent Competitor Activities - Residential Sales & Promotion; Table 5.2: Recent Competitor Activities - Commercial Sales & Promotion; Table 6.1: Residential POTS + DSL Entry-Level Lead Offer Comparison (MRC); Table 6.2: Business POTS + DSL Entry-Level Lead Offer Comparison (MRC); Table 6.3: IAS Voice/Data Service Bundle - Lead Offer Price Comparison (1.5Mbps/1.5Mbps, 5-10 voice channels, 5,000-10,000 LD minutes); Table 6.4: Ethernet DIA (On-Net, 36 Month Term); Table 7.1: CLECs' Sales Emphases by Business Customer Classification

CLEC Tactical Analysis Report

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