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| Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. First used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print. Intended for anyone involved in marketing, new product development, R&D or science commercialization, you can use the Four Factors to assess:
10 reasons to buy FourFactors 1. A well-proven analysis tool 2. Simple and effective 3. A practical ‘back of an envelope’ checklist that take the guesswork out of food and health marketing 4. Helps you to see clearly how to develop a differentiated product proposition 5. Helps you reduce the risk of failure when developing a new concept or bringing new benefits to an existing brand 6. For over 10 years, tried and tested successfully by seasoned professionals in companies large and small in Europe, Asia, Africa and the US 7. Successfully applied and refined in hundreds of projects involving medical foods, functional foods, organic foods, natural foods, dietary supplements and OTC medicines 8. Illustrated with short, practical case studies, using supermarket sales data 9. A very affordable price 10. Sent to you in PDF |
Related Markets
- Advertising & Marketing
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- Organic Foods
