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Opportunities For Healthy Food And Drink Brands In The Us Vending Channel

25 Pages New Nutrition Business July 01, 2011 SKU: CDGQ6504224

After a history of false starts, healthy vending is finally taking off in the US.

Double-digit growth: The “healthy” segment of the US vending market is estimated by industry players to be - at best - just 4% of a total vending market valued at $42.9 billion (€30.3 billion), but the consensus is that the healthy sector is growing in double digits and is expected to continue to do so for the next five years while the total market is flat.

Health is seen as an important way for vending companies to rebuild margins - healthy products can increase a vending machine’s profitability by between 11% and 17%.

The opportunity for more healthy products to be sold through the vending channel is increasing, thanks to changes in machine technology as much as to the healthy eating trend.

An opportunity for small brands: Although companies are clear that the vending channel won’t transform your business, it is equally clear that it can make a difference to the sales of small brands and regional or local brands.

Healthy and better-for-you brands are seeing value in getting their products in front of new customers who are looking for an alternative. “We have a superior tasting product and our goal is to get it past as many consumer lips as possible,” says Sweet Leaf Tea’s national food service manager Bryan Baralt. Vending presents one way to do this and the company expects to see 50% growth in the channel from when it started in the first quarter of 2010.

One vending company described how small local brands with a story, brand values and/or packaging that’s interesting to the consumer can quickly go viral. This report includes a detailed Case Study of how a small, flexible company was able to adapt its products to fit in a vending machine and meet school nutritional criteria. It is now the best-selling cookie for one of the leading vending companies.

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