Marketing Kids’ Healthy Beverages: Ten key case studiesNew Nutrition BusinessAugust 1, 2009 72 Pages - SKU: CDGQ2442594 |
| Countries covered: United States In the market for kids’ foods and drinks, it’s in beverages that you will find the most examples of success - and some of the smartest innovations. The reasons include:
Marketing Kids’ Healthy Beverages begins with a concise 19-page summary of six possible strategies that beverage companies can follow whether they are renovating an old brand, as illustrated by the case study of Nestlé Juicy Juice and Britvic Fruit Shoot, or creating a new brand, as illustrated by the case studies of Crayons and Froose. The report then sets out, over 38 pages, 10 detailed case studies based on interviews with the companies concerned and supported by supermarket sales data. They are:
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