Kids Nutrition Report, published four times a year, is a unique source of analysis and insight into the global kids nutrition business. Case studies and editorials illustrate drivers, challenges, and developments in the kids’ nutrition marketplace.
In this issue we look at how a UK regulator seems to be making a mockery of Europe’s demanding health claims law, rejecting marketing wording that had been based carefully on EFSA-approved claims.
And we present five detailed case studies, exploring:
creative, fun twists on dairy
making tea kid-friendly, and
targeting the mass-market with a fruit juice offering brain benefits.