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The report then sets out ten detailed case studies of success and failure, based on interviews with the companies concerned and supported with supermarket sales data. The case studies cover bars, baked snacks of several kinds and fruit drinks, and include a range of companies large and small, from Unilever’s kids’ “Brain Food” range to Healtheries rice snacks.
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- Part I
- 1. Introduction
- 2. The future of snacking
- 2.1 Niche opportunities
- 2.2 Reinventing snacks to be healthier
- 2.3 The importance of innovation
- 3. Natural and “free-from”
- 4. Packaging innovation - a critical success factor
- 5. Marketing communications
- 5.1 Sampling
- 5.2 Market the health benefit to the mothers
- 5.3 Taste test
- 5.4 The role of character merchandising
- 6. Successful brands are expert brands
- 7. The scope for added ingredients: calcium, probiotics, omega 3
- 8. A checklist for success
- Part II: Case Studies
- 1. Healtheries KidsCare
- 2. Unilever’s Amaze Brainfood
- 3. Clif Kid
- 4. Innocent Kid’s Smoothie
- 5. First Juice
- 6. Britvic Fruit Shoots
- 7. Ella’s Kitchen
- 8. Sunsweet Ones
- 9. Ocean Spray Craisins
- 10. Supajus Omega-3 Juice Drink
- Charts
- 1. How does your kids’ product measure up against the checklist?
- 2. Ocean Spray Craisins sales history 2002-2007
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