Cranberries: How Ocean Spray made them the world’s most successful superfruit

New Nutrition Business
September 1, 2008
35 Pages - SKU: CDGQ1896411
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Cranberries: How Ocean Spray made them the world’s most successful superfruit

 
Cranberries’ rise to success as “the original superfruit” is well-known. Less well-understood is that cranberry sales actually declined for several years. That decline was turned around by a focus on innovative new product development and effective brand communications. This 35 page case study shows how Ocean Spray - and other companies in the cranberry field - have already moved cranberry far beyond simple cranberry cocktail.


 

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