This report covering the Vending Machine Industry in India in 2012 provides an insight to India’s current market, and the expected growth in the near term. Increased consumer spending along with changing eating habits will increase demand for vending machines across India.
An introduction to the operational model of the vending machine market is followed by a market overview of vending machines in India. Different vending machine types will be covered, including hot beverage machines, which account for the largest share of the current market. Imports and exports will be examined for the year 2011-2012. Growth drivers are explained in detail, including increased consumerism and the growth of organized retail. WIth about one sixth of the global population, India is one of the most lucrative consumer markets emerging in the world today.
Challenges to the industry are also discussed, including a lack of reliable payment mechanisms and consumer perception slanted against the use of vending machines over traditional retail outlets. A section on competition begins with the Porter’s Five Forces analysis, with competitive rivalry, threat of new entrants, and the bargaining power of suppliers and buyers outlined. The report concludes with a strategic section, outlining recommendations for growth strategies within in the Indian vending machine market.