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| Countries covered: India India is the most dynamic and fast growing online travel market in the APAC region. The online travel market in India has witnessed tremendous growth and is attracting large number of national and international players. Private equity players have made huge investments in the online travel agency (OTA) segment in the past two years. The report begins with the overview of the online travel market, including market size, growth and market share of key segments. It provides overview of industry value chain and commission structure of online travel agencies. An analysis of drivers explain factors contributing to the growth of online travel market based on increasing internet users, growth in low-cost carriers and secure payment mechanisms. The key challenges discussed are low margins, high operating costs, and poor internet and credit card penetration. The keys trends identified include shift in competition from air to non-air segment, growing m-commerce platform and offline counters, entry of meta search engines, travelogues and booming religious tourism. Competitive landscape identifies the major players and provides details of their revenues, market share and brief business description including financials. The report also covers the details of the private equity investments and other key developments in the industry. |
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