Additional InformationPress Release
Growth in the male grooming sector to boost Fairness Cream Market in India, finds Netscribes
Netscribes (India) Pvt. Ltd. launches a report on the Fairness Cream Market in India 2011 as part ofNetscribes’ Consumer Goods Industry Report Series.
Mumbai, India - Oct 3, 2011 - Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company,announces the launch of its report Fairness Cream Market in India 2011. India is an emerging economyand with it an upward trend in disposable income has also been noticed. The increase in awareness andneed to look good has been responsible for the growth of skincare industry and with it the fairness creamsector has also risen.
The report begins with an overview of the skin care industry in India giving its market size and growth aswell as a clear segmentation on the types of products that constitute this sector. This is followed by anoverview of fairness cream market describing the market and includes information regarding market sizeand growth. Segmentation in the market in terms of types of fairness cream-based products has beenprovided. A clear indication of percentage break-up in terms of segments based on women’s and men’smarket along with its size and growth has also been highlighted. Additionally, distribution channelsadopted by the players are highlighted.
The section on EXIM provides an overview to the imports and exports. It covers the overall imports andexports as well as the segmented share across major countries participating in trade.
Social media insights make up the next section which speaks of the market trends and characteristics froma social media perspective. This primarily deals with source distribution, source distribution by tonalityand topics of discussion. Additionally, analysis in the forms of customer experience and sentiment has alsobeen provided.
An analysis of the drivers explains the factors for growth of the market including increase in disposableincome, rise in organized retail, increase in awareness, increase in male grooming and low penetration.Products like fairness cream does not fall under the purview of necessary goods and therefore it becomesimperative for its survival that people have more income at their disposal. The growing Indian economyand the growth in disposable income have led to strong demand for fairness creams. Further, withenhanced awareness through increased media penetration, people are more aware about the sector and itsproducts. Additionally, with increased organized retail in India, more brands including global brands areseen within the reach of the masses. Another potent source is the fact of increased male spending ongrooming products. The growth of this segment has been exponential which is reflected by the trend ofmajor players looking for product extensions towards the male segment. Finally, a latent but effectivedriver could be the fact of low penetration of these products in the market. An underpenetrated marketalways crates scope for enormous growth. However, the sector is also facing certain challenges. Factorssuch as presence of harmful steroids in fairness creams and availability of substitute products pose asbarriers for growth.
The major trends indentified in the market include value added factors, array of international brands andadoption of newer packaging methods.
The competition section begins with the overview about the major players and their market shares. Asection on social media has also been highlighted to focus on the share of voice in social media platformand a brand wise sentiment analysis. A product matrix has been provided with the major players, theirbrands and its prices. This is followed by a competitive landscape of the players in the market whichcontains a snapshot of their corporate information and business highlights. Strategic recommendations forthis market have been provided.
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