Netpop | Pocket: Growing the Mobile Marketplace, 2009

Netpop Research
April 1, 2009
50 Pages - SKU: MDSC2211003
License type:
Countries covered: United States

Mobile internet access increased by 36% in the U.S. last year, but the number of Americans who connect to the mobile web is still relatively low - 18 million age 13 and older. In China, more than 100 million age 13 and older connect to the web via mobile devices. Netpop | Pocket: “Growing the Mobile Marketplace” examines mobile web users in China and the U.S. and what this means for companies who compete for their attention and loyalty.

The report includes:
  • Year/year trending from 2007 to 2008
  • Market size and device ownership (cell phones, web-enabled phones, smartphones)
  • Device of choice for internet access
  • Crossover between computer and mobile device use
  • Time and locations of use
  • Premium content purchases in each country
  • Attitudinal segmentation of mobile web users in each country
  • Demographics
  • Conclusions and implications


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