Netpop | Nations: The Great Social Wall of China

Netpop Research
August 1, 2009
38 Pages - SKU: MDSC2595123
License type:
Countries covered: China

Netpop | Nations: “The Great Social Wall of China” uncovers the demographics and usage behaviors of Chinese netizens, including participation in social media and its influence on purchase decisions.

The report includes:
  • Demographic profile of China and U.S. broadband users
  • Internet penetration in China by geography
  • Device of choice for Internet access
  • Online activities and daily usage hours
  • Social media usage and motivations
  • Online sources for product research and raising awareness of new brands
  • Preferred shopping website features
  • Conclusions, implications and opportunities


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