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Netpop Research

Netpop Research, LLC is a San Francisco-based research firm, founded in 1997 when consumer adoption of the Web went mainstream. Our unique perspective on the Digital Lifestyle can be attributed to a long history of being at the forefront - and on the frontlines - of the Internet's meteoric and often volatile growth. Netpop Research, LLC principals and staff draw on a long history of working with a variety of notable Internet brands and innovative products. Combined, the senior staff at Netpop Research, LLC have provided strategic and hands-on services to emerging and established companies for over sixty years. We know the challenges from an insider's perspective, having worked in multiple capacities, on both the client-side and service-side of technology, new media and entertainment.

List of reports from Netpop Research

Netpop \| Play: Content Creation 6/3/2007 \| published by: Netpop Research ... created, shared and responded to with equal facility. Evaluating a list of different activities that could loosely be defined as "content creation", marketers will understand how, why, and to what extent, Broadbanders are participating online. \| more... Search inside this report	$495.00
Netpop \| Play: Content Creation User Profiles 6/3/2007 \| published by: Netpop Research ... the greatest impact on content creation in the next two to four years. Understanding the motivations and needs of these users will help entertainment marketers develop strategies for relating to their audiences in interactive environments. \| more... Search inside this report	$495.00
Netpop \| Pocket: Full Report 3/21/2007 \| published by: Netpop Research ... Netpop \| Pocket looks at the use of mobile Internet devices among broadband users - the largest and fastest growing segment of the online population. Broadbanders are an important group for interactive and mobile marketerts ... \| more... Search inside this report	$1,295.00
Netpop \| Pocket: Second Screen Loyalists 3/21/2007 \| published by: Netpop Research ... assuming it were easy and affordable. Comparing current users' actual use and non-users' expectations, mobile product developers will further understand what practical and functional barriers of current pocket-net are and what could encourage pocket-net use. \| more... Search inside this report	$495.00
Netpop \| Pocket: Pocketing the Internet Today 3/21/2007 \| published by: Netpop Research ... their cell phone or PDA to access the Internet in the month prior to this study. This section analyzed how the five million Americans use pocket-net and what are the factors of deterring pocket-net use. \| more... Search inside this report	$495.00
Netpop \| Pocket: Currnet Pocket-Net Users 3/21/2007 \| published by: Netpop Research ... cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop \| Portraits to show how a users' overall attitudes and orientation to the Internet impacts adoption of pocket-net. \| more... Search inside this report	$495.00
Netpop \| Shop: Full Report 2/2/2007 \| published by: Netpop Research ... of the modern consumer market - also shop for products. How do different styles of online usage and differing needs and motivations around online shopping influence how Broadbanders shop for goods? Who among broadband users ... \| more... Search inside this report	$2,495.00
Netpop \| Shop: Profiling the Broadband Shopper 2/2/2007 \| published by: Netpop Research ... different online shopping styles. With a closer focus on non-shoppers, comparisons between them and shoppers in terms of attitudes toward the Internet and regular online activities reveal the reasons of deterring non-shoppers from shopping online. \| more... Search inside this report	$495.00
Netpop \| Shop: Industry Quick Sheets 2/2/2007 \| published by: Netpop Research The analysis by industry provides a comprehensive understanding on sources used before purchase, research and purchase channels (both online and offline), and shopper profiles. \| more... Search inside this report	$50.00
Netpop \| Shop: Emerging Sources 2/2/2007 \| published by: Netpop Research ... form of online advertisements influenced a recent purchase decision. In-depth comparisons across types of web sites, shopping topics, and sizes of shopping sites allow marketers to understand how and why online ads get different responses. \| more... Search inside this report	$495.00
Netpop \| Shop: Influence of shopping Sites 2/2/2007 \| published by: Netpop Research ... an online shopping site of some kind. The report compares the influence of shopping sites across multiple product categories as well as awareness and use of different types of shopping sites (331 sites in total). \| more... Search inside this report	$495.00
Netpop \| Shop: Mix-Mode Shopping 2/2/2007 \| published by: Netpop Research ... purchase decisions. Exploring the "mix-mode" shopping experience, marketers will understand the relative influence of online and offline sources on purchase decisions, and how that balance shifts when purchases are made in retail stores versus online. \| more... Search inside this report	$495.00
Netpop \| Shop: Shopping Broadband 2/2/2007 \| published by: Netpop Research ... of all Broadbanders, or approximately 55 million people in the United States (2006 estimates). This statistical "snapshot" covers the basics of online shopping behaviors, including frequency, spending, consumer advocacy, and the underlying barriers and benefits. \| more... Search inside this report	$495.00
Netpop \| Shop: High Touch - Low Touch Products 2/2/2007 \| published by: Netpop Research ... categories: pricey tech-electronics, no touch services, media mesh, high touch retail, and household staples, marketers will understand which categories of products are apt to be purchased online, and how online sources could improve their influences. \| more... Search inside this report	$495.00
Netpop \| Response: Full Report 12/12/2006 \| published by: Netpop Research ... “mentions,” spanning over 4,000 unique web domains. Each site mention was rated to understand how users react to the brands and products advertised on those sites In addition to special interests and size of site, ... \| more... Search inside this report	$1,495.00
Netpop \| Response: High- Versus Low-Traffic Sites 12/12/2006 \| published by: Netpop Research ... one million unique visitors. At the same time, sites that attract one million or more unique visitors comprise over one-third of all the sites mentioned by respondents. Why it happened? Demographic comparisons find the clues. \| more... Search inside this report	$495.00
Netpop \| Response: Response by Psychographic Profiles 12/12/2006 \| published by: Netpop Research Netpop \| Portraits provides a segmentation analysis of the broadband population. Applying these segments to Netpop \| Response shows how a users' overall attitudes and orientation to the Internet impacts response to online advertising. \| more... Search inside this report	$200.00
Netpop \| Response: Response by Site Category & Demographics 12/12/2006 \| published by: Netpop Research ... also compared response scores between shopping sites and other major category sites, high and low-traffic shopping sites, and online spending. This section shows how gender, age, and tenure online distinguish broadbanders' responses to online ads. \| more... Search inside this report	$495.00
Netpop \| Portraits: Full Report 11/1/2006 \| published by: Netpop Research ... is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers companies an essential industry-wide framework to drive more successful online product and marketing initiatives. Netpop \| Portraits provides richly ... \| more... Search inside this report	$3,495.00
Netpop \| Response: Response to Online Advertising 11/1/2006 \| published by: Netpop Research ... for personal interests are likely to advertise products and brands they are interested in. Comparisons in terms of size of site and liking of site reveal what factors actually influence people's response to online ads. \| more... Search inside this report	$495.00
Netpop \| Portraits: Who They Are, Where They Are Going 11/1/2006 \| published by: Netpop Research ... attitudinal data to help illustrate various approaches to the Web. This report provides further graphs and tables on each segment with detailed information on technology orientation, attitudes, demographics and potential for growth in the future. \| more... Search inside this report	$1,295.00
Netpop \| Portraits: Impact on the Modern Market 11/1/2006 \| published by: Netpop Research ... the Internet, Broadbanders are at the forefront of the modern marketplace. This report examines why Broadbanders are an influential segment of the population and the impact of their influence on shopping, advertising, brands and sites. \| more... Search inside this report	$1,295.00
Netpop \| Portraits: Time and How They Spend It 11/1/2006 \| published by: Netpop Research ... online experience unfolds. This report covers the role of the Start Page, how long Broadbanders spend online and how they spend that time across key areas of involvement: Leisure & Entertainment, Personal Interests and Work ... \| more... Search inside this report	$1,295.00

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