The Emerging Probiotics Market: Consumer Trends & Market Opportunities
Natural Marketing Institute
November 1, 2009 151 Pages - SKU: NMI2555048
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Natural Marketing Institute (NMI) is pleased to present The Emerging Probiotics Market: Consumer Trends & Market Opportunities report. This is NMI’s most in-depth endeavor in researching and analyzing the probiotics market from the consumer perspective; over 150 pages of consumer attitudes, behaviors and product usage patterns. Every page offers unique insights with the presentation of charts, graphics or tables accompanied by analysis and commentary on associated market elements and key opportunities.
The probiotic market continues to gain momentum and represents significant opportunities in both dietary supplements and functional food applications. The report includes a comprehensive view of the consumer, the marketplace, and other topics such as:
- Application of a variety of strains of probiotics and the inclusion of prebiotics for various conditions which provides product differentiation and consumer buy-in, also for brand extensions across conditions
- New product applications and delivery systems offer improved compliance and less recidivism among new, current and past users
- Expanded structure-function or potential health claims based on published research offer immediate potential in the areas of immunity, cardiovascular health, children’s health and oral health
Single Division Site License: Includes PDF, PPT with access to charts and site rights for internal network usage across one company division/location.
Multiple Division Site License: Includes PDF, PPT with access to charts and site rights for internal network usage across more than one company division/location.
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- Introduction
- Executive Summary
- Key Definitions
- Database Methodology
- Health & Wellness Segmentation Model Overview
- NMI's Health and Wellness Consumer Segments
- Well Beings Summary
- Well Beings at a Glance
- Food Actives Summary
- Food Actives at a Glance
- Magic Bullets Summary
- Magic Bullets at a Glance
- Fence Sitters Summary
- Fence Sitters at a Glance
- Eat, Drink & Be Merrys Summary
- Eat, Drink & Be Merrys at a Glance
- Probiotic Landscape
- U.S. Health and Wellness Industry Sales
- Projected Five-Year Health & Wellness Industry Growth
- U.S. Specialty Supplement Sales by Product in 2008
- Probiotics Are Currently Entering the Mainstream...
- Situation Review
- Sizing the Probiotic User
- Geographic Distribution of Probiotic Supplement User
- Probiotic Awareness and Probiotic Supplement Use, by Groups
- Perceived Deficiency and Desire for Probiotic Enriched Foods
- Summary Profiles of Relevant Probiotic Groups
- Government Activities
- Select Recently Published Research - Pre/Probiotics
- Clinical Research Activities Trended
- Health and Wellness Overview
- Drivers of Growth of Self Care
- Consumer Interest in Managing Their Own Health
- Self Perceived Health Status
- The Connection Between Diet and Health
- Drivers of Maintaining a Healthy Lifestyle: WELL BEINGS
- Methods to Maintain Health
- Expense Barrier to Health
- Taste Barrier to Health
- Confusion Over Eating Healthy
- Food/Beverage Selection Criteria
- Food & Beverage Label Monitoring
- Food Selection Criteria
- Important Attributes by Meal Occasion
- Trended Use of Fortified and Functional Foods/Beverages
- Drivers of Functional/Fortified Food/Beverage Use
- The “Benefit" and "Value” of Functional Foods
- Use of Dairy: Cheese, Milk, Spreads, Yogurts
- Yogurt User Snapshot
- Use of Grains: Cereal, Bread, Rice, Beans
- Use of Dairy-Free Foods
- Ingredient Monitoring
- Ingredient Understanding and Opportunities
- Condition Management Via Nutrition
- Willingness to Use of Foods/Beverages to Prevent/Treat Health Conditions is High
- Quest for Foods for Immunity, Digestion, and Weight Control
- Growth of Ingredient Recognition
- Ingredient/Nutrient Understanding Lacking
- Perceived Nutrient Deficiencies
- Perceived Level Of Probiotic Diet Deficiency
- Ingredients Consumers Would Like to Add to Their Diet
- Perceived Benefits of Probiotics
- Condition Prevention and Management
- Top Conditions Probiotic Users Are Managing
- Prevalence of Gastrointestinal Ailments
- Prevalence of Acid Reflux/Heartburn
- Concern Regarding Prevention of Intestinal Irregularity
- Digestive Downturn - Lowered Immunity
- Immunity Opportunity
- Condition Management Among Probiotic Users With Highest Index Against General Population
- Importance of Immune Defense
- Knowledge of Ingredients Associated with Immune Support
- Detoxification and Digestion: Generational Opportunities
- Use of Fiber, Probiotic Enriched Foods and Probiotic Supplements by Generation
- Fiber Use Profile
- Knowledge of Ingredients Associated with Digestive Health
- Association of Fiber with Digestive Health Benefits - Trended
- Probiotics vs. Fiber for Digestive Health
- Awareness of Probiotics - Trended
- Awareness of Probiotics by Age Group
- Awareness of Prebiotics - Trended
- Heart Health Opportunity
- Knowledge of Ingredients Associated with Heart Health
- Cancer Opportunity
- Supplement Usage and Attitudes
- Drivers of Vitamin Use
- Desire to Use of Foods/Beverages and Supplements in Health Treatment and Prevention
- Perceived Effectiveness of Available Supplements for Prevention/Treatment of Health Conditions
- Perceived Effectiveness of Available Supplements: Conditions for Which They Are Least Effective
- Perceived Effectiveness of Available Supplements: Lapsed Users
- Perceived Effectiveness of Available Supplements for Digestive Health
- Gap Analysis: Perceived Effectiveness of Available Supplements by Likely to Use for Specific Conditions
- Top 10 Dietary Supplements Used
- Probiotic Use: Length of Usage and Reported Compliance
- Condition Specific Usage of Probiotics
- Lapsed Probiotic Use and Reasons for Lapsed Usage
- Importance Ratings of Specific Supplement Attributes
- Perceived Safety and Effectiveness of Supplements
- Perceived Safety and Effectiveness of Supplements by Probiotic User
- Consumer Attitudes about Clinical Substantiation and Regulations/Certifications of Supplements
- Preferred Supplement Applications by Probiotic User
- Preferred Supplement Formats Trended
- Fortified or Functional Foods and Beverages as Preferred Supplement Formats
- Preferred Sources for Supplements
- The Impact of Sustainability
- The Role of Physician
- Economic Impact of Supplement Usage
- Supplement Brand Loyalty vs. Price
- Influencers of Supplement Purchase
- Channels Shopped for Supplements
- Global & U.S. Probiotic Food/Beverage and Supplement Product Launches, 1999-2008
- Samples of U.S. Probiotic Supplement Recent Releases
- The New “Medicinal” Foods
- Probiotics for Pets
- Probiotics Are Filling Niches
- Appendix
- Additional Insights
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