The Sporting Goods Market in 2012

National Sporting Goods Association
May 1, 2012
SKU: NSG4852330
Countries covered: United States

Based on a consumer study of 100,000 U.S. households, “The Sporting Goods Market” is the most comprehensive original research available on consumer purchases of sports equipment and footwear. The footwear section includes 25 styles of athletic and sport footwear. For equipment, the report provides retail sales for 2009 in all channels of distribution and estimates for 2010 for specific products in more than 20 sport categories, including cycling, camping, fitness, fishing, hunting, golf, wheeled sports and team. Brand share data on most products may be purchased separately.

Purchaser demographics include household income, age and gender of major user, education of household head, and region of the country. A 10-year history of sales allows analysis of long term trends. Place-of-purchase (including Internet) data allows analysis of industry channels of distribution. Average price point for eight types of retailing is provided. The 88-page report is prepared by NSGA by Irwin Broh Research, a company nationally recognized for its work in the leisure field. Also available as a Word or PDF file.



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