Teens are a lucrative market! According to the Census Bureau, there are approximately 25.6 million teens in the U.S. - and they are expected to grow to 10% of the U.S. population by 2010. Teen spending power reached $79.7 billion in 2006 and is estimated to surpass $91.1 billion by 2011 despite a population decline. In total, $208.7 billion will be bought by and for teens by this same time.
National Survey Network has commissioned the following study, “Teen Cuisine” to provide an understanding of teens and tweens’ preferences and spending on dining both within and outside of shopping malls.
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- Background and Methodology
- Conclusions
- Restaurants, overall
- Mall restaurants
- Recommendations for restaurants
- Restaurant dining
- Source of funds for dining out
- Percent of teens who dine out
- Average number of meal occasions paid for by teens
- Average meal spend by meal type
- Average annual meal spend by meal type
- Favorite boy’s restaurants
- Favorite girl’s restaurants
- Top drivers of restaurant selection
- Second level drivers of restaurant selection
- Low level drivers of restaurant selection
- Drivers of restaurant selection by age
- Drivers of restaurant selection by gender
- Reasons for restaurant selection (quotes)
- Type of restaurants at which teens have eaten
- Type of restaurants by frequency of visits
- Frequency of dining with family
- Level of influence over restaurant for family dining
- Mall dining
- Frequency of visits to the mall
- Recency of visits to the mall
- Frequency of buying food/drink at the mall
- Mall food/drink spend
- Frequency of parents buying food/drinks for teens at mall
- Average spend by parents for food/drinks for teens at mall
- Meals bought during shopping trips
- Favorite restaurants of teens at the mall
- Frequency of bringing food/drink to the mall
- Frequency of vending machine use at mall
- Satisfaction with food choices at the mall
- Suggestions for improvement of mall food (quotes)
- Demographics
- Leader vs. follower
- Social classification
- Gender, age, grade
- Residence (state)
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