Children’s and Teen Retailer Report Card 2007: Annual and Back To School Shopping Consumer Behaviors and Attitudes

American consumers spend millions annually shopping at countless retailers to clothe their kids. But what makes them choose one retailer over another and how do they divide their purchases across retailers for given types of apparel? General Growth Properties, Inc., the shopping mall industry leader, has been tracking shopping attitudes and behaviors for over 50 years and has recently authorized public availability of this information.

National Survey Network has commissioned the following study, “Children and Teen Retailer Report Card 2007” to measure attitudes and shopping behaviors of parents and teens toward child and teen retailers throughout the year and during the Back-to School season.